Passion Blog #4: Review of Animal Farm by George Orwell

In continuance of my recent trend of reviewing dystopian novels, for this week I will be reviewing another one of Orwell’s great works, Animal Farm. Animal Farm complements Orwell’s overall message in 1984 regarding the dangers of totalitarianism and its potential consequences for society, but its structure and nature as a work of fiction is entirely different. Namely, Animal Farm is a satirical allegory that personifies animals overthrowing their human owners on a farm  to mirror the events of the Bolshevik Revolution.  After this revolution, the quasi-government that the animals establish quickly descends from collectivism to despotism. The initial principles of animalism that inspired the spirit of fraternity and solidarity are abandoned by Napoleon — the pig that ascends to leader of the farm– who favors using power to enrich himself. The story ends with the pigs, the elite class, behaving more and more like humans as they abandon all that they promised when they began to take power.

Orwell’s significant accomplishment through this novel was utilizing a simple story with events that are easily understood to act as symbols for something less understood by most people, communism. When considering the historical context that Orwell likely intend for the novel to reflect, the group of barn animals represent the Bolsheviks revolting against “Manor Farm” or tsarist Russia. The presence of animalism as a guiding ideology, that advocates above all for the equality of all animals, is most closely related to the Bolshevik devotion to Marxist-communism. Later in the revolution, we can see Napoleon emerging as the singular leader of the communist state, similar to the historical figures of Stalin and Lenin. Snowball, his main opposition, is symbolic of Leo Trotsky, Lenin’s main rival. The pig’s themselves, as an elite class, are like the “vanguard of the revolution” that Lenin imagined would be necessary to ensure the revolution took place before “real communism” could take over. However, just as is historical fact, the concentrated power is never forfeited by the communist leaders and instead simply enhances the status of the ruling class. There is also the presence of “purges” in Animal Farm, representative of the actual political purges that took place under Lenin and Stalin.

Despite its short length, Animal Farm is another novel that remains as important as 1984 in establishing Orwell as master of dystopian novels. For those unfamiliar with communism or its general historical failure as an ideology to achieve its said ends, reading Animal Farm is a great way to get a close understanding to the real history without going too deep in the mud (get my pun?). Additionally, as with 1984, Animal Farm remains a stark political prophecy that highlights the subtlety by which totalitarianism can infuse a society and even by the best intentions.

Rhetorical Analysis Essay Introduction

There is arguably no issue that effects our generation more than environmental sustainability. It seems as though our time to effective action on the climate is reaching a precipice; we are at a point where we will either leave a earth that can support future generations or we will not. Consequently, it is no surprise that the topic is ubiquitous in our media, political debates, and even corporate advertisements. Given its position as a commonplace in our society, it is interesting to note how it has manifested  in different advertisements from the “Reduce, Reuse, Recycle” campaign of the 1970’s to a recent campaign by Ben and Jerry’s called the “Circle of Life”. Both campaigns center their rhetoric around the commonplace of climate activism and utilize specific design choices to accentuate their message while developing their logos as a source of trust. The Ben and Jerry’s advertisement makes additional claims that strengthen their ethos as a socially conscious company while using pathos to convey compassion for their customers. Moreover, Ben and Jerry’s expands their rhetorical claims to appeal to the ideologies of ethical resourcing and valuing impact over profit. And while the Ben and Jerry’s add may be more complex in its

Passion Blog #3 – Review of 1984 by George Orwell

After reviewing Brave New World in my last blog post, I found it fitting to analyze a more well known and iconic dystopian novel this week: 1984 by George Orwell. In this novel, Orwell depicts a more traditional representation of what one would think when they imagine a totalitarian regime, somewhat along the lines of an exaggerated version of today’s North Korea. The regime of Oceania is cruel, oppressive, and seemingly omnipotent; it demands its citizens to display unfailing reverence to the ubiquitous symbol of the regime, “Big Brother”. However, one citizen, named Winston Smith, devotes his life to small acts of rebellion against the party in hopes of being apart of a movement that will eventually bring the party down. His defiance is ultimately unsuccessful, and he undergoes severe torture under the supervision of top party officials to ensure he is converted back to political orthodoxy. Regardless of its unsavory ending, this novel is one that has drastically shaped our society; namely, it has shaped the way we collectively thinks about government, censorship, democracy, and even objective truth. Hence, my short review will seek to demonstrate how Orwell crafted a novel whose message reverberates as an eternal truth by focusing on his use of irony and the motif of suppression of civil liberties.

Irony, or the prevalence of contradictions is a major strategy of the regime in 1984 as it gives them a monopoly upon language and truth. A political regime that can control the language to mean whatever it wants can have complete control over what the society believes. This is evident from the novel’s beginning, where Orwell illustrates irony in the party’s central slogan “War is Peace, Freedom is Slavery, Ignorance is Strength”. While such a slogan seems nonsensical as it literally equates antonyms, it demonstrates that the party has crafted the language in a way that serves their interests.  The importance of language is further emphasized in the linguistic mission of the regime to create an entirely new language named  “Newspeak”. Orwell hones in on language to convey the importance of sharing a common understanding of truth in a society and prophesizes that a nation divided upon something as basic as language will not preserve a prosperous and self-governing society, but will crumble into authoritarianism.

The suppression of civil liberties is a widespread motif throughout 1984 that illustrates Orwell’s belief in the importance of them to a functioning democracy and how their absence breeds despotism. Citizens in Oceania, for example, certainly have no protection of any fundamental rights such as religion, press, speech, fair trial, or participation in the political process. Rather each of these “rights” are considered disloyal against the regime. For instance, speech is encouraged to be strictly orthodox, any organized religion is forbbiden, and the enforcement of crime itself is completely partial and only serves to eliminate political threats to the regime’s stability.

While there are countless things about 1984 that I did not mention in this short review, it remains that this novel portrays one of the greatest political prophecies in modern history. I would suggest that if there is any one singular book that every citizen ought to read as an indirect guide for preserving democracy against totalitarianism, it would be 1984.

RCL Blog #3 – Reflecting on an Interesting Elevator Pitch

While many of the Elevator Pitches presented in class interested me and exposed me to a few different ways in which organizations are using rhetorical techniques to persuade audiences,  I was particularly intrigued by Matt’s presentation. His pitch focused on the website of Nvidia, a technology company, and how it illustrated their commitment to sustainability. His opening hook immediately connected the classroom audience to his artifact by encouraging us to reflect upon the commonplace of technological innovation in our lives. He then strategically flowed from this commonplace to that of environmental sustainability, and hence presented Nvidia’s messaging campaign as one that sought to merge these two themes into their collective “ethos” as a company. Moreover, he elaborated on this claim by providing direct evidence from their website that demonstrates their intention to promote sustainability. This includes the placement of their products on the the “Green500” list which ranks supercomputer technology solely in terms of energy efficiency. He also included additional information regarding the relative performance of the company’s public share price relative to other firms by mentioning their significant outpacing of the S&P 500 index. And while this does not specifically connect to the company’s messaging around environmental sustainability, it does suggest a connection between sustainable practices and economic growth. Hence, utilization of this connection may broaden the audience Nvidia is trying to reach by including those who may be  more strictly business-oriented and less open to exalting sustainability  unless it produces tangible benefits. I do think that as Matt develops his artifact analysis going forward, he could focus in more on the rhetorical choices used in the website and less on a broad description of the company. While an in-depth analysis of the company was certainly interesting, it does distract from the central purpose of the rhetorical analysis which is to consider how certain choices within the artifact itself appeal to the audience around certain ideologies and commonplaces.

Elevator Pitch Proposal – Ben & Jerry’s Circle of Life Advertisement

 

With climate change and sustainability becoming exceedingly important issues for our generation, it is no surprise that corporations such as Ben & Jerry’s are working through campaigns such as the one above to convey their commitment to these causes to consumers. While it is generally a commonplace for people to think that most large corporations “only care about money” and have no concern for the environment, Ben & Jerry’s is clearly trying to shift this commonplace. The advertisement notes that they are “working daily throughout our operations to reduce our footprint”, establishing their ethos as a company that values impact over profit. They further convey credibility by promising to report their progress annually. Furthermore, the advertisement appeals to our pathos when it describes the company as a one that cares about our communities, earth, and individual customers. The visual imagery of different hands grasping a globe above the caption evokes a deep emotional sense of community and brotherhood. Next, the nature of the advertisement as one that connects multiple captions and pictures together establishes its logos, or the coherent message the company seeks to portray. Namely, a circular diagram is illustrated that connects the company’s love and care for its customers and community to the ethical manner in which it gathers ingredients to the ecologically efficient manner in which it produces its food. The ideas flow smoothly from one source to the next in establishing the overall message of a company that truly cares about the social implications of their actions, not just the financial ones. Such a campaign to demonstrate social/environmental consciousness to consumers is not just confined to Ben & Jerry’s, but exists as a part of a larger shift in American corporate culture that has occurred over the past few years. While corporations were once seen as impersonal agents only concerned with dominating others in the free market, advertisements such as this demonstrate a shift towards valuing social engagement as a way to connect with issues that consumers care about.

Passion Blog #2 – Review of Brave New World by Aldous Huxley

Recently, I finished re-reading one of my new favorite novels, Brave New World by Aldous Huxley. From the beginning pages to the end, the reader is immersed in a dystopian future that exaggerates the potential of genetic engineering, medicine, and mass production to cultivate a society that is “always happy”, but at the same time enslaved. While similar in nature to 1984 in the sense that it depicts a perceivably irremovable totalitarian regime, the tactics of each regime are entirely different. While the Oceanic government in 1984 is brutal and oppressive, the government in Brave New World encourages indulgence and vice as a way to control the population by their base appetites. Namely, Huxley develops the idea of controlling and enslaving citizens through their passions and instincts.

One major motif in Brave New World that conveys how human desire can be used as a method of control is the consumption of Soma, a euphoric and hallucinogenic drug. The ubiquitous substance is given to workers in daily rations that can either be used manufacture a slight high or a “holiday”, where one is only semi-conscious for an extended period of time. Soma is uniformly considered an immediate cure for any problem one may face, or a way to enhance one of the many recreational activities the population is encouraged to engage in. Ironically, it is the use of this drug that “the Savage”, a character from a tribal reservation that is brought back to “civilization” in the name of scientific experimentation, takes the biggest problem with. His mother Linda becomes addicted to the euphoria of the drug when taken back to “civilization” and is allowed to essentially overdose by her doctor. Even while the use of Soma does not result in an overdose for most people in the society, it represents how their sense of pleasure and happiness has been confined to a substance that they are reliant upon.

Another major motif in Brave New World that connects control with allowing the indulgence of passions is in the encouragement of promiscuity and prohibiting monogamy. The employment of genetic engineering in Brave New World, which applies Henry Ford’s mass production techniques to biological reproduction, excludes the need for sex as a means of reproduction. Marriage and childbearing are hence considered taboo, as well as real relationships and romanticism. Promiscuity is not only a social suggestion but also strictly enforced, as those with too few partners or those who sleep with the same person for a while may fall under the suspicion of the government. Similar to Soma, this aspect of “civilization” is heavily scrutinized by “the Savage” who desires marriage with Lenina, a girl he is heavily attracted to. His intention to develop a real relationship with her and avoid fornication confuses her, and eventually leads him to be fully ostracized by those around him. Widespread promiscuity keeps the population complacent to their desires and ensures the success of the genetic engineering apparatus, but it prevents them form experiencing any of the true happiness associate with marriage and real relationship.

Passion Blog #1 – Brainstorming Possible Topics

One interest I have, that I believe would make a good topic for my blog, is reviewing and analyzing books that I am either reading or have previously read. I thoroughly enjoy reading good books and especially classics such as “Great Gatsby”, “1984”, “Brave New World”, and “To Kill a Mockingbird”. I also enjoy reading a broad variety of nonfiction books covering topics from finance to religion. I think that a blog where I dove deeper into the motifs, themes, and applications of some of these books I enjoyed would allow me to not only strengthen my own perspective of what I believe the author was conveying, but also share this view with others.

Another possible topic for my blog would be to write about gymnastics. As a gymnast at Penn State, I have years of experience in training, competition, and watching/analyzing gymnastics. It is a major passion of mine and it could be interesting for me to share some of my knowledge about a sport that generally most people know very little about. While gymnastics itself is a very broad topic, I could do posts such as explaining how I learned a certain skill, explaining how the scoring system works, or reflecting on the results of a recent important competition.

RCL blog #1 – Analyzing Commonplaces in a Political Message by Joe Biden

Addressing concerns surrounding the economy is an especially important priority to the Biden administration right now given the events of the past year. Record levels of inflation combined with recessionary fears has prompted a political climate increasingly skeptical to the administration’s plans to cope with these challenges, only heightening the importance of carefully chosen rhetoric in Biden’s messaging. In a recent video address that was uploaded to his official YouTube channel (which can be viewed here:  https://www.youtube.com/shorts/G5Gb3hoM0ag), Biden justified his administration’s previous policies through the commonplace of “helping working Americans and the middle class”. A strong solidarity with the middle and working classes is extremely prevalent in American culture, regardless of political ideology or affiliation. One only needs to see a glimpse of Trump’s rhetoric on the 2016 campaign trail to see that he similarly identified as one who would “fight” for the American middle class against large corporations, the “political establishment”, and global interest groups. Hence, it is a politically clever move for Biden to cultivate the current American sentiment towards support for the middle class as a way to show the good intentions of his administration’s previous fiscal policy initiatives. Biden admits that while inflation may have been an externality from his small business loans and individual payment programs, they were necessary for the survival of the middle class during a pandemic that was particularly challenging for this group. In this sense, Joe Biden cleverly uses the rhetorical situation of an American public worried about the economy to assure them of his commitment towards the middle class, a popular commonplace. This advertisement relates to two of the UN’s Sustainable Development Goals, namely “Decent Work and Economic Growth” as well as “Reduced Inequalities”. Biden, in this speech, attempted to demonstrated his “ethos” as a president committed to fixing long term inequalities for the American middle class and unconcerned about temporary inflation.