There is arguably no issue that effects our generation more than environmental sustainability. It seems as though our time to effective action on the climate is reaching a precipice; we are at a point where we will either leave a earth that can support future generations or we will not. Consequently, it is no surprise that the topic is ubiquitous in our media, political debates, and even corporate advertisements. Given its position as a commonplace in our society, it is interesting to note how it has manifested in different advertisements from the “Reduce, Reuse, Recycle” campaign of the 1970’s to a recent campaign by Ben and Jerry’s called the “Circle of Life”. Both campaigns center their rhetoric around the commonplace of climate activism and utilize specific design choices to accentuate their message while developing their logos as a source of trust. The Ben and Jerry’s advertisement makes additional claims that strengthen their ethos as a socially conscious company while using pathos to convey compassion for their customers. Moreover, Ben and Jerry’s expands their rhetorical claims to appeal to the ideologies of ethical resourcing and valuing impact over profit. And while the Ben and Jerry’s add may be more complex in its
This is a great introduction! The first sentence was a good attention-grabber, and you did an amazing job breaking down the lenses and commonplaces that you’re going to use in the essay, as well as summarizing what was special about this ad. I’m looking forward to reading the essay!
I like how you organized your introduction paragraph and how you set up the issue as being critical in our society. You also had good usage of logos, ethos, and pathos. One thing you could do is mention the lens you will use to analyze the artifact. I also thought you had good diction throughout the paragraph.
I liked how you started your introduction with establishing how relevant the topic of environmental sustainability is in our society; it really helped to lead in to your two artifacts. I am excited to see how you analyze the fact that both artifacts have the three arrows in the circle as a design choice. I also think it’s funny how we both chose to analyze artifacts about the environment from the 1970’s and today.
Hi Will! Great job on this intro, you clearly argued your point and I think picking reduce, reuse, recycle is a great comparison. You have a very professional writing style and your thesis clearly states what your essay will be about.