For this week’s blog, I will be reviewing one of my favorite books that I read during middle school : Cash In On Your Passion by entrepreneur Gary Vaynerchuck. For those unfamiliar with Vaynerchuck, he is a colorful media personality and speaker who started from humble beginnings as the child of Belarusian immigrants and went on to grow a multi-million dollar wine business. Vaynerchuck, who is notorious for vulgar, but powerful online messages about the importance of hard work and determination to accomplish your personal goals, shares his wisdom in a more sound way through this book. As someone who was extremely interested in business and entrepreneurship during my middle school years and looked up to Vaynerchuck as the idealization of the “American Dream”, I was thrilled to read his book. Throughout the book, Vaynerchuck builds upon the premise that there is a market for basically anything in this world and anyone has the potential to make money doing what their passionate about.
One thing I really enjoy about Vaynerchuck’s book is that it is not presented as a “get-rich-quick” scheme and, in fact, does not really focus on getting rich at all. While Vaynerchuck admits that wealth is the fruit of a successful business or brand, it can never be a starting point. Instead, Vaynerchuck encourages us to each reflect upon what makes us passionate: the activity which we could do all the time, would never bore us, and has the potential to be valuable to other people. Whatever the activity, Vaynerchuck argues that we have the potential to capitalize upon it and manifest a career that involves doing what we love rather than work a job we hate. Vaynerchuck gives examples of his young days where, rather than working a minimum wage job, he mastered the art of buying and selling baseball cards for profit. Through hours of studying, attending events, and collecting rare cards, Vaynerchuck was able to make thousands of dollars doing an activity that he actually enjoyed. Vaynerchuck encourages each of us to search for our own “baseball card trading” and utilize our own creativity and innovation to make a career out of it.
Even as one who has moved on from my entrepreneurial obsession phase, Vaynerchuck’s book remains an influential aspect of my mindset. As with Vaynerchuck, I would dread having a career that involves something I don’t like and deeply desire to have a job I actually enjoy. Vaynerchuck inspired me to have a mindset open to the possibility of having a truly fulfilling career if I am willing to have the effort, patience, creativity, and discipline necessary. For anyone interested in entrepreneurship or even just some great life advice, I cannot recommend Cash In On Your Passion enough!