This website raises money to prevent the spread of malaria. I was aware of this problem but never looked into it. I never donated money to it but I don’t necessarily disagree with the cause, just don’t associate myself with it.
They incorporated logos throughout their website in many ways. They first just layed out the facts by breaking it up into “The Problem” and “The Solution.” They laid out everything and weren’t hesitant to tell it how it is. They included this fact which I found super interesting and heart breaking, “Each year, over 200 million people become infected with malaria. Of those cases, the disease will prove fatal for 438,000 people. Seventy percent of these deaths are of children under five years old, making malaria one of the leading causes of child mortality in Africa.”
They also used a comparison method to prove themselves which also plays into ethos and establishing reliability/trust. They compared and contrasted their organization from others. Ethos also comes into play when they talk about their accountability and sustainability. They add all of their accomplishments that they have been recognized by before.
The last thing they incorporate a ton is a use of pathos. They play with the audiences emotions mainly from the pictures they post throughout the website. The pictures show deprived, african americans looking sad. It touches people because they feel bad for those people and may even feel guilt for how good they have it themselves. Once they feel some emotion, they’ll be more likely to donate.