Streaming services have awoken a sleeping giant named Disney.

After Netflix, Apple TV, Hulu, and Amazon Prime, Disney will now enter the on-demand entertainment service. Disney+ will include Marvel, Star Wars, Pixar, National Geographic, and a partridge and a pear tree. All of these will be at audience’s fingertips for a mere $7 a month.

Disney wants to take over the streaming world. It’s low price and plethora of entertainment to offer will prove a challenge for Netflix and other big competitors.

As of recently, Disney+ has advertised a live action Star Wars TV series called “The Mandalorian.” They have also confirmed an Obi-Wan Kenobi series starring Ewan McGregor.

Disney leads with a rather aggressive strategy to gain attention for their service. Star Wars traditionally resides as an exclusive, cinematic delight, and Disney’s big message here is that they are the only streaming service that can provide worldwide culture influencing television to you directly.

Let’s not forget about Disney’s greatly successful children’s films. Cinderella, Little Mermaid, The Incredibles and more at the click of a button.

Disney already holds a piece of everyone’s childhood at home with VCRs of Jungle Book or DVDs of Frozen, but with this service families won’t need to wait for or buy their child’s favorite movie.

Disney+ marketing strategy is intense! They are showing off old favorites and broadcasting exclusive series that would typically drive everyone to the theaters.

I don’t know how other streaming networks can survive if or when Disney content will be claimed from their services.

The only hole I see in this service is the lack of R rated content. Disney+ will maintain a variety of entertainment with family appropriate ratings in mind. Their movies or shows will not exceed a PG-13 rating.

Netfix and Amazon Prime will have to rely on original shows and specials as well as mature content. Disney seems too big of a monster to go toe to toe in terms of popular entertainment.

Is Disney+ winning audience’s interest? Absolutely.

Are they advertising enticing content? Without a doubt.

Will their service take over entertainment as we know it? Probably.

Will their monthly fee stay at $7? We’ll just have to wait and see.