Analysis of JFK’s “Ich bin ein Berliner” Speech
In order to be successful, history has shown time and time again that those delivering a speech must rely on several key factors when attempting to influence an audience. Over time, speakers have found that utilizing the basic components of rhetoric is essential if one is to sufficiently convey an argument or idea. Appeals to an audience’s ethics, logic, or emotions are present in virtually every great work yet seen by mankind. However, while these argumentative concepts are necessary in the construction of a piece, other factors may be just as important in determining how to be rhetorically effective. The idea of “knowing one’s audience” is imperative when compiling a work, with such knowledge allowing an individual to determine what sorts of arguments and appeals will be most effective given the circumstances. In this way, kairotic appeals become important, as understanding the timeliness of an argument is often instrumental in the creation of effective rhetoric.
Few speeches of the 20th Century have proven more representative of this idea than President Kennedy’s address to West Berlin. Delivered in June of 1963, Kennedy’s speech, “Ich bin ein Berliner,” came at a time when tensions between the Communist and Democratic worlds were at their most high, with the general public finding itself embroiled in an intense ideological battle for supremacy. In understanding the effects of current issues on his audience, the president was able to properly coordinate his appeals to maximize their effectiveness, taking advantage of the various political opportunities available to him. In doing so, Kennedy composed a speech that became a defining work of the Cold War era and a cornerstone of American influence abroad.
In the years prior to Kennedy’s visit to Germany, the country had been divided into two distinct and ideologically opposed states. Because of growing hostilities between the Soviets and the Western Powers, the area of Germany occupied by the communists had been prevented from reunifying with the rest of the country. Additionally, the city of Berlin, located within the Communist East Germany, was also split into eastern and western portions, with the city itself becoming the front line for the American and Soviet standoff. As tensions escalated, this divide would become physically represented through the construction of the Berlin Wall, a heavily militarized barrier built by the East Germans preventing any interaction with the outside world.
When Kennedy arrived in the city in 1963, Germany had been divided in this way for well over a decade, with the Cold War now being in full swing. The West German people, having just experienced the economic, infrastructural, and human loss of the second world war, were now frustrated with the Soviet partition of their country, and were naturally fearful of another global conflict. Seizing upon this, Kennedy set out to address Germany directly, not only to promote Democratic values, but to make an ideological spectacle of it all. By simply delivering the speech in the city of Berlin, especially after the construction of the Berlin Wall, the president was taking advantage of a great political opportunity. Because of this, the implicit kairotic appeal of simply delivering an address amidst the ongoing struggle greatly bolstered the speech’s rhetorical effectiveness.
Continuing with this sort of political opportunism, Kennedy ensured to incorporate basic rhetorical appeals into his work by linking them to the ongoing political context. One of the more obvious instances of this concept is his appeal to logic, which functioned just as much as a dig at the communists as it did as an incorporation of rationality into the piece. A prime example of this begins with the line, “Freedom has many difficulties and democracy is not perfect.” While this line can be interpreted as an ethical appeal, reinforcing the credibility of Kennedy and demonstrating a sense of open-mindedness, it also serves to set up the president’s appeal to reason. He follows this with “But we have never had to put a wall up to keep our people in — to prevent them from leaving us,” referring to the wildly unpopular Berlin Wall that had come to define the East German state. This sentence works to expose the Communists not only as oppressive, but as irrational, with the audience being encouraged to interpret the Berlin Wall as a pitiful attempt at control. It also serves to bolster the West’s ideological arsenal against the East German government, by painting them and the whole of the Eastern Powers as illogical and unstable.
Another factor instrumental in the success of Kennedy’s speech were the various emotional appeals incorporated throughout the address. By referencing the state of the current conflict and exploiting feelings relevant at the time, the president was able to effectively rally the audience through targeted appeals to their pride and sense of liberty. One such instance comes with Kennedy’s repetition of the phrase “Let them come to Berlin,” which acts as a sort of challenge to skeptics within the United States and throughout the Western World, while emboldening the people of West Berlin in the face of their current challenges. This portion of the speech also works to belittle the arguments of Communists, with the line, “There are some who say that communism is the wave of the future. Let them come to Berlin,” holding the capitalist western portion of the city in contrast with the bleak, walled-in portion in the east.
Another powerful emotional appeal comes at the speech’s conclusion, when Kennedy begins, “All free men, wherever they may live, are citizens of Berlin.” This line helps to reinforce the sense of pride among West Berliners Kennedy has encouraged throughout the speech, and begins to build a sense of universal solidarity among any listeners, regardless of their location. He then continues, “And therefore, as a free man, I take pride in the words — ‘Ich bin ein Berliner’,” linking all proponents of democracy through an emotionally-charged quote in German. By speaking in the local language, as well as showing his pride in their country, the president works to stoke patriotic fervor among his audience, rallying the people of West Germany behind his anti-communist message.
Overall, Kennedy’s efforts to apply current events to logical and emotional appeals demonstrate that context is often key when attempting to reach an audience. Understanding the politics and culture of an area can greatly assist in effective communication, as well as determining what sorts of arguments will be most effective when speaking to a crowd. In the case of his “Ich bin ein Berliner” speech, Kennedy proves that utilizing a given context is an extremely powerful rhetorical tool that can potentially dictate the impact of one’s intended message.