All posts by abd5996

Advertisement Against Sea Pollution from a Visual Lense

Surfrider Foundation – What Goes in the Ocean Goes in You ...

 

The advertisement above that is about the imperative urgency to fight back against plastic pollution in the ocean is a crucial civic artifact that should be analyzed. I will analyze this civic artifact through the lens of visual rhetoric as it will allow me to focus on a specific aspect of the advertisement as well as possibly uncover new things.  I will especially focus on the composition of the advertisement.

 

The colours used in the adverisement contrast with each other. On the one hand, light blue and white are used which are light colors. The color white allows the audience to focus on the visuals and text and the color blue is associated with blue. However, the color brown that is seen on the sushi made out of plastic effectively contrasts the other colors and prevents the tone of the advertiseemnt from being positive.

Furthermore, the visual metaphors of the advertisement are extremely effective and smart as well. The image depicts two objects that appear to be sushis. However, it can be seen that unlike regular sushi that is made out of rice and fish (and maybe other seafood), this sushi is made out of plastic and other trash. This metaphor responds to the problem of plastic pollution in the ocean (reproduction) by showing how the food that we eat contains plastics and is unhealthy. This also serves to urge the audience against plastic pollution in the ocean (reception) by making them feel disgusted since the food that they eat and consider delicious and healthy is made out of plastics.

 

Moreover, the close up shot of the suhsi made out of plastics further boost this effect as it is shows the plastic trash in detail. The bright lighting also allows the audience to easily see the image. The fact that the plastic sushi is extremely detailed also helps this effect as the audience sees all the little details of the plastic that makes up the sushi.

 

In conclusion, this blog has analyzed the following advertisement from a visual rhetoric lens. Analyzing this advertisement from this specific lens allowed me to better understand certain design choices as well as how they affect the audiences perception and motivation.

Why Baldur’s Gate 3 is a massive success

Baldur’s Gate 3,  a recently launched game developed by Larian studious stands as a monumental success in the video game industry. There are several reasons for this which I will explain in this blog.

Baldur's Gate 3 on GOG.com

The engaging world and story of the game is undoubtedly one of it’s greatest advantages. The story and world set in a dungeons and dragons type of fantasy world captivates the audience and hooks them into playing it. The world of the game features different races, monsters and animals that are only seen in fiction and gives the player to interact and fight with them.

Baldur's Gate 3 gameplay reveal gives us our best look at Larian Studios' sequel | GamesRadar+

The  combat system that requires strategy and creativity is also definitely a major factor that caused the game to be successful. The combat system forces the player to use their resources correctly and use the most efficient attack that targets the weaknesses of specific foes.  The player can choose to use various characters ranging from characters that are powerful in magic to characters that are strong in melee attacks. This also increases the player freedom and adds replayability to the game since the players can choose to play the game again with a different type of character after finishing.

Baldur's Gate 3 Early Access By The Numbers--Here's How Big It Will Be - GameSpot

The freedom of choice in dialogues, is a feature that indubitably benefited the games success. In the game, the players can select what they want to say to a character from various options. This affects the relationship between the player and the character as well as the story overall.  By giving the player the multiple choices, the game immerses the player further into the world and makes the player even more invested than they already are. The player can choose to be a merciless villain or a noble hero, or some random person. This feature makes the game much more replayable as well since the players can choose different dialogue options in their next playthrough to see the effect.

BALDUR'S GATE 3 Gameplay Reveal: The Return of a Legend — GameTyrant

A polished launch with the lack of bugs and glitches is another factor that made the game a success.  Nowadays, it is common for video games to launch as a buggy mess that constantly hinders the gameplay experience. The studios usually fix most of the bugs after a few months which makes the first few months excruciating. However, Baldur’s Gate 3 had a relatively solid launch that was mostly a smooth experience.

 

In conclusion, the game Baldur’s Gate 3 had various reasons for its success.  The reasons that I identified where it’s lack of bugs, the option to choose dialogues, the intriguing gameplay and the interesting world of the game. It is imperative that other game developers learn from this and apply the same features to their games if they want a successful launch.

 

 

Hafer, Leana. “Baldur’s Gate 3 Review.” IGN, IGN, 3 Sept. 2023, www.ign.com/articles/baldurs-gate-3-review.

Why Starfield will be the Next Big Game

The upcoming rpg (role playing game) Starfield developed by Bethesta (one of the biggest companies in videogame sector) is undoubtedly one of the most awaited games coming this year.  I believe that it will be a major success and have a lasting impact on the video game scene and will explain why.

Starfield: Is Earth in Starfield? | Answered - GameranxSet in a vast and intriguing galaxy, the players will be able to explore a huge galaxy filled with different types of planets and creatures. The different planets will contain different minerals, terrain and creatures all available to explore, and interact with.

I Can't Believe 'Starfield', the Space Exploration Xbox Series From Bethesda, Is Real

Immersing players in a deep and engaging story, the game will make the players hooked. Bethesta is known for creating rich storylines and worlds that entertain the players for hours and Starfield will (hopefully) be no exception.

Starfield Dialogue Trees Revealed in New Video - IGN

Giving players an insane amount of freedom, the game will be extremely interactive and allow the players to further immerse themselves into the game. The game will allow the players to choose from various dialogue options with NPC’s and change their behavior, similar to the previous games developed by Bethesda such as Skyrim. The ability of players to choose from various dialogue options will also increase the replayability of the game since certain decisions  of the player will affect the story.  Moreover, the freedom of the players is not only limited to this. The players will be able to customize their own spaceship however they want. They will be able to modify their spaceships based on their playstyle such as focusing on speed while sacrificing from defence.

In conclusion, Starfield will be undoubtedly one of the biggest games coming out this year and its effect will last many years to come. That is, of course if Bethesda delivers on their promises and manages to have a launch free of technical difficulties.

 

Source

Starfield: Is Earth in Starfield? | Answered – Gameranx, gameranx.com/features/id/474449/article/starfield-is-earth-in-starfield-answered/. Accessed 31 Aug. 2023.

Rosenberg, Josh. “‘Starfield’ Just Might Be the Most Ambitious Video Game Ever Created.” Esquire, Esquire, 13 June 2023, www.esquire.com/entertainment/a44189142/starfield-xbox-bethesda/.

Plant, Logan. “Starfield Dialogue Trees Revealed in New Video.” IGN, IGN, 16 Oct. 2022, www.ign.com/articles/starfield-dialogue-trees-revealed-in-new-video.

 

Your Seafood Has Plastic

Surfrider Foundation – What Goes in the Ocean Goes in You ...

 

Do you enjoy eating seafood? Many people do.  In fact,  according to an article published by Harvard, approximately one-third of every U.S citizen consume seafood every week.  However, this also demonstrates the severity of the issue mentioned above. The given advertisement by the Surfrider Foundation aims to persuade the audience to act in favor of preventing sea pollution by demonstrating the severity of the issue.

 

To begin with, the given advertisement uses an effective title. The title has a bold font and large text size which attracts the attention of the audience and puts emphasis on the urgency of the message. In addition, synthetic personalization is used as the audience is directly referred to as “you” which helps to strengthen the persuasive intention. Moreover, the color of the title is blue and since oceans are blue, this makes the audience associate the title with the oceans which further enhances its effect.

 

Furthermore, the use of visuals also aids in persuading the audience to help prevent plastic pollution. The image displays sushi made out of plastic trash thrown into the ocean. which symbolizes the plastic that people consume through the ingredients taken from the ocean.  Moreover, the choice of sushi is also intentional as it is a popular food that is considered delicious by many.  Pathos is also used here as a food that is meant to be eaten and considered delicious is made by plastic trash which disgusts the audience and makes them better understand the severity of the issue. In addition, the background color of the image is white which allows the audience to focus on the visuals without getting distracted.

 

Finally, the advertisement contains logos  which further motivates the audience to partake in the struggle against plastic pollution. The quote “over 12000 tons” emphasizes the large quantity of plastic ingested by fish which demonstrates the hazardous effect of plastic. 

 

In conclusion, the given advertisement aims to motivate action in favor of stopping sea pollution by utilizing various techniques.

Source:

EarthCapades. “Surfrider Foundation – What Goes in the Ocean Goes in You.” EarthCapades, 7 Feb. 2012, www.earthcapades.com/surfrider-foundation-what-goes-in-the-ocean-goes-in-you/.

“Fish: Friend or Foe?” The Nutrition Source, 22 May 2019, www.hsph.harvard.edu/nutritionsource/fish/#:~:text=About%20one%2Dthird%20of%20Americans,occasionally%20or%20not%20at%20all.