Binge drinking is a wide spread issue that we see a lot in todays generations. This issue is especially prominent in college students and college aged students. Even here at our own college binge drinking is very persistent. From first hand knowledge I have encountered many situations while working at the bars downtown where a student consumes too much alcohol and has to be kicked out or cut off. This happens a couple times in one night during the weekends and on big events like football games, or bar crawl weekends, where students set out to get blacked out on purpose.
The Rescue Agency website goes into specific details on their plans to help alleviate the issue of binge drinking in young adults and to stop drinking in underage individuals. they use a model described as the decision blocks framework. This framework is described as using education that may be unfamiliar to the audience to assist them in reconsidering unhealthy habits. They first identify the problem and what might be the motivating cause of the issue, then they conduct research tailored to the audience, and then they produce campaigns to influence the audience.
The bing drinking decision block framework identified the problem as not only the binge drinking but the un helpful campaigns that preexist. they then go onto describe these campaigns as ones that focus on unrealistic expectations of these young adults, which consists of them insinuating that they should just abstain from drinking all together. They strive to create a more realistic campaign that involved giving helpful tips to avoid binge drinking and making the audience aware of the consequences that are most important to them. They also support the drinkers and give tactics on how to moderately drink and maintain their safety.
On the website they then provide a link to their campaigns which are a set of short videos that provide these said tips that they researched. In the tips they recommend 3 things from the ones that are immediately linked at the bottom. They recommend to eat before you go out, drink water while they are out, and to avoid mixing alcohol with other stimulants. Not only do they provide these fun videos they also have catchy slogans to explain the tip. in the videos they also include jokes and a sort of slang that young adults my age are used to hearing. I think they chose this format because it is the most relevant to our generation and it would catch our attention. I will admit while I was watching the videos they did have my attention and they added a sense of humor which all made the videos make me feel like I was the audience as a young adult myself.
“Health Topic: Alcohol.” Rescue Agency, rescueagency.com/health-topic/alcohol. Accessed 6 Dec. 2024.