In 1954, Social psychologist Gordon Allport came up with his theory of Contact Hypothesis. He believed that prejudice, preconceptions, and the desire to discriminate would lessen if individuals with different social characteristics had the opportunity to get to know one another and interact. Fast forward to the present, and one of the world’s greatest resources is the internet. The Internet creates a protected environment for users with more control over the communication process. The internet’s ability to connect all types of groups with those they may never meet in person is a resource proving invaluable to social psychology.
As stated in Yair Amichai-Hamburger and Katelyn Y. A. McKenna’s article, “The Contact Hypothesis Reconsidered: Interacting via the Internet” the major challenges of the contact hypothesis are:
(1) The practicality issue: Contact between rival groups according to the conditions required by the contact hypothesis might be very complicated to arrange and expensive to run.
(2) Anxiety: Even though participation in a contact is voluntary, the high anxiety involved in the contact situation may hinder its success.
(3) Generalization: How can a generalization be created from a specific contact with certain outgroup members to the outgroup as a whole?” (2017)
For many decades these dilemmas have created issues for researchers, and through the internet all now have solutions.
Electronic means of communication have created opportunities for connections that were not previously possible back in 1954. People can now be brought “together” despite physical distance and time differences, at least in advanced countries. Electronic meetings don’t require a lot of setup money and typically take up little of a participant’s time. There are many benefits to having participants participate in the contact from the comfort of their own homes. Participants may feel less nervous and more at ease in their familiar settings.
Through the means of the internet, users no longer face language barriers and anxiety responses, and with generative AI and other technological advances, intergroup communication is improved. Its special qualities make the perfect basis for this form of interaction; for instance, participants can establish a safe space, lessen anxiety, bridge geographical gaps, promote equality of other groups and beliefs, improve communication without language barriers, and by utilizing the contact hypothesis theory, an overall improvement in society will happen.
Reference:
Yair Amichai-Hamburger, Katelyn Y. A. McKenna, The Contact Hypothesis Reconsidered: Interacting via the Internet, Journal of Computer-Mediated Communication, Volume 11, Issue 3, 1 April 2006, Pages 825–843, https://doi.org/10.1111/j.1083-6101.2006.00037.x