We’ve all seen this image above, as it is one of the most well known posters in the United States.  This poster emerged while America was in the midst entering the WWI, and was later used to raise morale and encourage more to volunteer to fight in WWII. This poster was very appropriate for the time period because it accompanied feelings of nationalism that came with the war effort.

The poster features an apparent appeal to pathos, as it’s illustrations instill a sense of nationalism and patriotic sentiment in people. Uncle Sam, a national figure that stands for the US government, points his finger directly outward while gazing at whomever views the poster. This usage of Uncle Sam also appeals to ethos, as he is such an important personification of American government. The word “YOU” stands out, as it is bolded and colored red. This makes the poster more personable, attempting to engage an inspired young man to fight for his nation. It seems as if Uncle Sam himself is directly urging you to join the valiant effort in fighting for the nation. Thus, the audience for this poster was any male who was eligible to be sent overseas to fight for his country. And, with such an intense appeal to pathos, it is easy to see how this poster is so inspiring.

Despite its appeals, the poster has some constraints because it does not feature any facts, or logos. There are no facts to back up such a profoundly expansive call. Questions such as “Who are we fighting against?” or “Why should we join” are not answered by the poster, as no information about the war is provided.

The poster also features many ideologies that are prominent in the United States. One such ideology is the idea that everyone is equal. This poster reaches out on a broad scale, calling to everyone who sees it instead of a defined group of people. No matter who “YOU” are (as long as you are a male), you can be a part of the war effort.

Picture from: https://www.loc.gov/exhibits/treasures/images/tlc0090.jpg