The PSU-BW Next-Gen Lab is a vehicle proposed to foster innovation and creativity, while offering students a chance to connect with companies for both experience and recruitment purposes. Inspired by the University Alliance program of SAP, the Next-Gen Lab is geared to clients of any size whose challenges or goals can be assisted by university resources. The PSU-BW Next-Gen Lab offers students opportunities that will encourage responsible, productive, and research-based skills that directly apply course concepts in action. PSU-BW students will work under faculty supervision to solve client problems using information technologies, business strategies and engineering techniques, among others, in innovative ways to promote competitive advantage for the client’s organization.