Week 1 : Business Model/Customer Development
- What are the different parts of a business model?
- What are business model hypotheses?
- How to test your business model?
- Get out of the building.
Week 2: Value Proposition / Customer Discovery
- What is the difference between idea and opportunity?
- What is a good opportunity?
- Mistakes to avoid.
- Understanding what the customer is telling you.
Week 3: Minimum Viable Product (MVP) & Product to Market Fit
- What is MVP? Why do we need it?
- What features should be included in MVP?
- How to test product-to-market fit using MVP?
Week 4: Channels & Customer Relationships
- Economics of distribution channels.
- How to acquire/retain customers?
Week 5: Competitive Analysis & Revenue Model
- Technology adoption lifecycle.
- Competitive positioning.
- What is a revenue model?
- Types of revenue models
Week 6- Next Steps
- Pivot or Proceed!
- What is the next step?
