How 3D Virtual Prototyping Can Compress New Product Development

By Steve Tracey📧 and Kusumal Ruamsook📧 

In Supply Chain Xchange, June 7, 2024.

Contemporary supply chains have become more comprehensive as a result of economic globalization, and increased product and service complexity driven by ever-increasing consumer demand and expectations. Rising against this backdrop is the importance of supply chain compression. Literally defined as “the act of making something smaller or shorter,” compression can be a useful strategy for supply chain management (SCM) that potentially generates competitive advantages for companies. While compression-based exploits can be pursued across supply chain processes, doing so in the new product development (NPD) stage can provide a great opportunity to realize the value of compression strategies. Developing new products can often be time-consuming and resource intensive. By introducing 3D virtual prototyping and extended reality technologies, companies can make their new product development process more efficient, agile, and interactive.

View the full article from the publisher web site here.

Related CSCR White Paper:

Read “Remastering Supply Chain Compression in Virtual 3D: Exploring the Potentials of 3D Virtual Technology Applications” here.