How 3D Virtual Prototyping Can Compress New Product Development

By Steve Tracey📧 and Kusumal Ruamsook📧 

In Supply Chain Xchange, June 7, 2024.

Contemporary supply chains have become more comprehensive as a result of economic globalization, and increased product and service complexity driven by ever-increasing consumer demand and expectations. Rising against this backdrop is the importance of supply chain compression. Literally defined as “the act of making something smaller or shorter,” compression can be a useful strategy for supply chain management (SCM) that potentially generates competitive advantages for companies. While compression-based exploits can be pursued across supply chain processes, doing so in the new product development (NPD) stage can provide a great opportunity to realize the value of compression strategies. Developing new products can often be time-consuming and resource intensive. By introducing 3D virtual prototyping and extended reality technologies, companies can make their new product development process more efficient, agile, and interactive.

View the full article from the publisher web site here.

Related CSCR White Paper:

Read “Remastering Supply Chain Compression in Virtual 3D: Exploring the Potentials of 3D Virtual Technology Applications” here.

Beyond Brand Promises Fulfillment: The Next Frontiers of Retailer as Brand and Supply Chain

By Steve Tracey📧 and Kusumal Ruamsook📧 

In Supply Chain Management Review, November, 2023.

A major shift in the focus of branding has occurred in the last two decades. Traditionally, brands were associated with products, and consumers purchasing the products were often unaware of the company behind them. Today, a growing number of companies place greater emphasis on corporate brands and corporate-dominant brand architecture as a means to navigate the competitive and hyperconnected market environment. Boosted by the e-commerce boom, supply chain management has risen to the forefront of retail branding strategies. This article discusses how distribution and logistics are revolutionizing corporate branding strategies in the retail sector, going beyond the enabler of brand promises delivery to be an extension of the retailer brand.

View the full article from the publisher web site here.

Related CSCR White Paper:

Read “The Evolutionary Nexus of Supply Chain and Corporate Branding in Retail” here.

Catching the Blockchain Wave for Procurement Applications

By Steve Tracey📧Kusumal Ruamsook📧 and Henry Ines

In CSCMP’s Supply Chain Quarterly, Quarter 3, 2022.

Enterprises are increasingly realizing the ability of digital technologies to create a competitive advantage in the procurement function. To date, digital technologies like analytics, artificial intelligence, and robotics process automation have been widely deployed in various procurement domains. Now, a much-hyped newcomer, blockchain, is swiftly gathering momentum. Blockchain has advanced significantly since its early application as the underlying technology of Bitcoin, expanding its field of possible applications. In particular, its ability to enable transparency, traceability, operational efficiency, and trust among users could potentially disrupt procurement operations. Supply chain executives cannot afford to ignore this promising, but yet-to-mature technology. However, blockchain’s novelty and dynamic innovations can make it hard to grasp how this evolving technology could be applied in the real world. To help procurement organizations catch the wave of blockchain technology, this article examines blockchain applications in digital procurement. It highlights areas of applicability and discusses how different blockchain utilities can be advantageously harnessed across procurement processes.

View the full article from the publisher web site here.

Related CSCR White Papers:

Read “Blockchain Fundamentals and Enterprise Applications [Full Paper: Parts 1 and 2]” here.

Read “Blockchain Fundamentals and Enterprise Applications [Part 1]” here.

Cultivating Relentless Supply Chain Agility: From Concept to Reality at IBM

By Steve Tracey📧Kusumal Ruamsook📧 and Galen Smith

In Supply Chain Management Review, January/February, 2022.

Over the past decade, IBM, one of the world’s best-known technology companies, has exhibited a relentless commitment to building smarter supply chains to quickly and effectively navigate global disruptions. The focus has been on building a cognitive supply chain that embraces an agile culture of innovation, invests in team members’ growth and engagement, focuses on clients’ needs and successes and leverages exponential technologies to deliver greater value. While agility has been widely recognized as one of the fundamental characteristics of forward-looking supply chains, recently, as companies try to deal with the unprecedented and volatile changes in both demand and supply due to the COVID-19 pandemic crisis, focused attention towards supply chain agility (SCA) is accelerating. However, there remains a great deal of confusion around the concept of agility. Admittedly, any endeavor to bring SCA into fruition would be seemingly impossible without the fundamental clarity of what agility construes and what its applications might look like. This article intends to bring clarity to the concept of SCA and provide best-practice examples exercised at IBM to further bring the conceptual perspective into the real-world mentality.

View the full article from the publisher web site here.

Related CSCR White Paper:

Read “The Spectrum of Supply Chain Agility” here.

Getting to a Win/Win with the Department of Defense

By S. Knepp, and Robert A. Novack📧 

In Supply Chain Management Review, 2021, May 12.

What better gig could any supply chain professional want—supplying an island paradise with a nearly guaranteed flow of a limited number of SKUs at regular intervals using a well-established sea carrier? Furthermore, the contract pays a bonus for cost reductions and service improvements. That said, don’t be fooled by the cool ocean breeze. To begin, the U.S./British island paradise is Diego Garcia, situated more than 1,000 miles from the closest land mass (India), 2,100 miles from Tanzania, and almost 10,000 miles from HQ in Washington D.C. And, well, it’s a desert island—talk about working remote. Between 2,500 and 5,000 U.S. troops live on the island, which features a 12,000 foot runway that accommodates any aircraft in the Department of Defense’s air fleet. A notable naval fleet also calls the island home. In other words, the island can deploy U.S. fighting resources in a very short period of time to an area of conflict on the other side of the world from the Pentagon. About now the strategic importance of the island and its supply chain snaps into focus. Fortunately, this is not a one off. Many U.S. bases around the world are managed by civilian companies, called base operating support (BOS). This is a form of public/private partnerships (PPPs). A PPP is an arrangement between a U.S. federal contracting agency representing the military and a privately owned company, where the privately owned company performs activities to support military operations. It is estimated that 40% or more of all overseas DoD bases are managed through the BOS concept. And its practices have been in place for more than 30 years. Who says you can’t change for the better what has been considered to be best practices by the U.S. government for the past 30 years? Here’s how a 4PL formed a public/private partnership to improve the supply chain to Diego Garcia.

View the full article from the publisher web site here.

Exploring the Impacts of COVID-19 Pandemic on Supply Chain Mobility

By Steve Tracey📧, Susan Purdum📧, and Kusumal Ruamsook📧

Blog article on Penn State SSRI COVID-19 Resources, June 1, 2020

The COVID-19 pandemic and government efforts to contain the spread of the virus through travel restrictions, social distancing, and shelter-in-place orders have widespread influence on business operations and personal activities.  During this time of crisis, supply chains are at the forefront not only in business and government planning, but also in the minds of consumers.  The COVID-19 pandemic spotlight is in play across supply chain enterprises, but it has shone particularly brightly on the transport and logistics (T&L) operators in their role as front-line, essential service providers. The T&L industry provides a vital “link” that keeps goods moving through supply chains, and this role is ever more important during the pandemic.  As front-line, essential service providers, T&L operators face unique challenges that require a balancing act of keeping workers safe and goods moving under market volatility amplified by the pandemic.  In this post, we explore COVID-19 impacts on the industry and highlight key tenets of effective T&L responding strategies.

View the full article here.

The Longest Yard

By Steve Tracey📧, John Langley, Jr.📧, Jim Owens, and Kusumal Ruamsook📧

In Supply Chain Management Review, September/October, 2019.

For years, logistics professionals have referred to the final leg of the order delivery process as the last mile. It has always been important, but as the volume of e-commerce orders rises exponentially, last-mile logistics has taken on increased significance for delivery service providers, and is now front and center in the minds of shippers. The good news is that last-mile capabilities have come a long way and continue to improve. Customers now have a variety of delivery options from which to choose, including traditional, next-day and even same-day delivery in urban areas, and they can track their packages from the sellers’ point-of-fulfillment all the way to their shipping address. The bad news: While the ship-to address may mark the end of the last mile, in many instances, it is the beginning of the last yard. That’s the distance from the shipping address to a pickup location at that address, which is often a blind spot in the delivery process. As a result, many customers end up going to a pick-up point after seeing that their package was “delivered” on their carrier’s tracking service, only to discover that their package is nowhere to be found. This type of incident underscores the fact that failures in the last yard may negate the goodwill created by shippers and delivery service providers that deliver shipments considered “on-time and complete” as per customer requirements. The last yard could be the longest yard.

View the full article from the publisher web site here.

Supply Chain Management in the Age of AI Revolution

By Steve Tracey📧, John Langley, Jr.📧, and Kusumal Ruamsook📧

In CIOReview, Supply Chain Special, May 17, 2019.

Supply chains are becoming incredibly complex due to global networks of interdependent organizations, rising consumer expectations, and volatile business environments. Complex supply chains bring a wealth of data created by people, systems, and machines from a variety of sources, including new types of data such as social media and IoT. The potential value of this data is enormous for supply chain management (SCM), but simply having rich data does not realize the potential for it.  To make data truly valuable, companies need the ability to analyze large amounts of data and convert them into actionable insights. In the search for an engine for Big Data analysis, companies will find answers in artificial intelligence (AI). This article discusses how AI capabilities are well suited to SCM and the key processes of plan, buy, make, and flow.

View the full article from the publisher web site here.

Chocolate Bars and Population Shifts: How Hershey’s Supply Chain Is Adjusting to Changing Demographics

By John J. Coyle📧, Jason Reiman, and Kusumal Ruamsook📧

In CSCMP’s Supply Chain Quarterly, Q4, 2018

Tomorrow’s workers and customers will look a lot different than yesterday’s. For the most part, they will be older, more urban, and more diverse. Supply chains will need to adapt to these changes appropriately. In this article, we summarize some of the biggest global demographic shifts that will have a significant impact on supply chain management. We then look at Hershey Company’s experiences opening its newest manufacturing facility in Johor, Malaysia, as a real-world illustration of how companies can use demographic information to shape key supply chain decisions.

View the full article from the publisher web site here.

Beyond the Speed-Price Tradeoff

By J. Acimovic📧, M. Lim, H. Y. Mak

In MIT Sloan Management Review, May 8, 2018.

The trade-off between cost and response time has traditionally been one of the primary factors companies consider when designing their supply chain networks. We recently studied the impact of proximity and agility in supply chain network design, examining how online retailers can benefit by restructuring their distribution networks to move beyond scale-based network design. In addition, we studied ways in which companies with agility-enhanced networks can leverage centrally controlled systems through better fulfillment and replenishment algorithms. Through this research, we found that scale and responsiveness don’t need to be in direct conflict with each other. In fact, the ability to deliver on-the-fly fulfillment and network-wide replenishment means that retailers can offer faster delivery times without driving up costs much and can even improve their resiliency against risks of disruptions.

View the full article from the publisher web site here.