Cassandra Wuerstle, News Editor 10-30-2018 On Wednesday students gathered to listen to Saul Flores share the story of his 5,328 journey. In 2010 Flores decided to embark on a journey from Ecuador to El Paso to better understand what immigrants go through to reach America. As a child of two immigrant parents raised in New York City with little to go around, Flores was drawn to his Mexican heritage. When…
On November 7th Greg Finn a digital marketer and partner at Cypress North came to Penn State Behrend to chat with a group of young marketing students. Who are Cypress North and what do they do? Cypress North is a marketing firm that specializes in online marketing, located in Buffalo, New York. Cypress North works with local and national businesses to create online marketing. The company can either build…
What is Alternative Marketing? Traditional marketing is considered to be marketing campaigns based on mass media such as radio, tv, and print. But as the market becomes over saturated with advertisements marketers have begun looking for alternative ways to reach consumers. Alternative marketing involves finding and creating programs that are smart and imaginative. Finding new places where consumers can interact with a brand, then creating the ultimate attention-getting marketing messages.…
