Sept. 21-23, 2018 Over the weekend, Penn State Behrend hosted its Parents, Families & Alumni Weekend. While the parents and family weekend is an annual event held on campus, this year’s Alumni were also invited to join in honor of Behrends 70th anniversary. There were plenty of activities for everyone to take part in, such as Friday evening’s Penn State Football Watching Party, and Behrend After Dark. Saturday hosted…
11-13-2018 Julia Guerrein & Cassandra Wuerstle, Editor-in-Chief & News Editor The results from Tuesday’s midterms have not all arrived yet, but Northwestern Pennsylvania saw a change in some representatives at the state and national level. From the national level, the United States saw a shift in power as Democrats took hold of power in the House of Representatives, while Republicans were able to maintain their power in the Senate.…
What to know for the fall career fair By Cassandra Wuerstle, Contributing Writer 9/5/2017 The Career Fair is coming to Penn State Behrend, and it’s essential to be prepared. On Sept. 20, 2017, hundreds of students will attend the Career Fair being held in the Junker Center. The Career fair is an event that many professors encourage students to utilize. At the up and coming event, businesses will be…
Speaker Series features famed farmer By Julia Guerrein, Creative Director & By Cassandra Wuerstle, Staff Writer November 15, 2016 Will Allen, the author of “The Good Food Revolution: Growing Healthy Food, People, and Communities,” spoke in McGarvey Commons on Wednesday. His autobiography has been used in the classroom at many different colleges, including Penn State Behrend. Allen is a former basketball player and is now the CEO of the nonprofit…
On Wednesday, Penn State Behrend alumnus Dave Blazek came back to Behrend to talk with students and local community members about his success as a cartoonist and creative leader in the marketing, advertising, and print industries. Blazek, an Erie-ite himself, attended Behrend for two years before transferring to University Park, where he graduated in 1979 with a degree in journalism. Since graduating, Blazek has been able to build a remarkable…
Cassandra Wuerstle, News Editor 10-30-2018 On Wednesday students gathered to listen to Saul Flores share the story of his 5,328 journey. In 2010 Flores decided to embark on a journey from Ecuador to El Paso to better understand what immigrants go through to reach America. As a child of two immigrant parents raised in New York City with little to go around, Flores was drawn to his Mexican heritage. When…
On November 7th Greg Finn a digital marketer and partner at Cypress North came to Penn State Behrend to chat with a group of young marketing students. Who are Cypress North and what do they do? Cypress North is a marketing firm that specializes in online marketing, located in Buffalo, New York. Cypress North works with local and national businesses to create online marketing. The company can either build…
What is Alternative Marketing? Traditional marketing is considered to be marketing campaigns based on mass media such as radio, tv, and print. But as the market becomes over saturated with advertisements marketers have begun looking for alternative ways to reach consumers. Alternative marketing involves finding and creating programs that are smart and imaginative. Finding new places where consumers can interact with a brand, then creating the ultimate attention-getting marketing messages.…
Let’s Talk Fear Appeals When looking at the effectiveness of an ad we can often link its success with a set of appeals. There are seven main ad appeals they are: fear,humor, sex, music, rationality,emotions,and scarcity. The ad you see above utilizes the fear appeal. Fear appeals are relatively common in advertising as they often leave lasting impressions on consumers. According to Clow and Baack, “Fear increases viewer interest in…
Bryce Putman visits Alma Mater Bryce Putman is a recent Behrend Graduate who majored in international business and marketing. Bryce Putman came back to Behrend to share a little bit about his recent headway in the marketing world. Putman was recently employed by the MullenLowe group a, “creatively driven integrated marketing communications network”. At MullenLowe Uptman works as a media buyer, he works in a small team of six people. When…
