As you may have seen all over the media, Nike has signed a contract with Colin Kaepernick to be the face of their company’s 30th anniversary. This has caused an uproar throughout the country due to Kaepernick’s bold activism in the football community. “Nike Kaepernick Ad Is Set For First N.F.L. Telecast,” written by Kevin Draper, discusses how Nike has shut down any comments about backing out of their decision. They made an announcement that their two-minute advertisement, narrated by Kaepernick, will run on TV during the first game of the N.F.L’s regular season. This was a bold move for the company.

Nike has incorporated their slogan, ‘Just Do It,’ which was a perfect way to support their recent ad settlement. It emphasizes their company message of motivation through all sports and diverse groups.

This article, released on September 6, 2018, has continued to keep Nike in the hot seat. The negative spin to the story will ultimately affect the company and any of their supporters. Nike’s PR spokesmen have shown the world that they do not regret their decision, no matter how many repercussions they have received. These spokesmen can continue to support their company’s decision and not let the criticism destroy their company. They can stay calm throughout all the boycotts, including the burning and cutting of Nike apparel, and continue to take risks and be bold.