Public Controversy

What I’ve gathered from the past few classes is that rhetoric is more than just writing and speaking. Rhetoric comes in many different forms, and multimedia is one such type of rhetoric. Learning how to effectively communicate via audiovisual means is both a relatively new and increasingly important skill.

Up until this point, my group has only prepared a script and outlined an organizational structure for our project; we have yet to determine exactly how to go about transitions. However, in thinking about how our video would look, I’m imagining a documentary-like format that includes narration, pictures, and videos. In particular, I suspect that it would be easiest for the narration to be the thread that holds the entire video together, with the visuals reflecting whatever information is spoken. Considering that our group already has a script prepared, this would also be the most logical choice.

In class we discussed the interplay between audio and visual components of film. Varying the timing of the images and the corresponding audio creates a more textured video experience by avoiding the repetitive “PowerPoint” syndrome of matching visuals and audio exactly. Hopefully, we can create a more sophisticated relationship between audio and visuals by playing one off of the other.

In terms of overall structure, our topic lends itself to two intertwining subtopics: nuclear power and nuclear energy. While the project needs to be organized and clearly state the information, it would be interesting if the structure of the video could reflect the tension between nuclear power and nuclear energy. Perhaps split screen effects could work to demonstrate this conflict.

Learning to become fluent in audiovisual media is just like learning to write or speak; developing the skill requires both time and practice. This assignment is an excellent opportunity to present research in a modern context.

Hawk Mountain Sanctuary

While considering outdoor locations to explore for my final passion blog post of the semester, my friend suggested that I write about The Hawk Mountain Sanctuary located in Eastern Pennsylvania. A favorite spot for my friend and her family, Hawk Mountain is neither a national nor state park. Instead, it is a privately owned area deeded to the Hawk Mountain Sanctuary Association by Mrs. Rosalie Edge in 1938. The 1,400 acre sanctuary is maintained by memberships and small visitor fees.

Hawk Mountain is most notably known as the world’s first raptor center. Because of its southerly location along the Kittatinny Ridge at the Eastern edge of the Appalachian Mountains, Hawk Mountain is an ideal location for raptors to reside during the colder months. Raptors include any species of bird that preys upon smaller animals. Birds such as the Bald Eagle, the Golden Eagle, and the American Kestrel can be found gliding about the valleys of Hawk Mountain. Daily bird counts are recorded on the Hawk Mountain Sanctuary website.

The views from Hawk Mountain, I was informed, are phenomenal. Indeed, photographic evidence supports this claim.

The hiking at Hawk Mountain is variable, but feasible for most. Once atop the mountain, the lookouts are easily accessible. Different types of hiking, including flat-lying, forest, and bouldered terrain make for fun and interesting hiking trails. Though mountain hiking can be difficult, the vistas at the top of the Hawk Mountain make the challenge worth the hike.

The Acopian Center is the educational hub of Hawk Mountain. The center houses labs for scientists and researchers in the fields of ornithology and conservation. Additionally, Hawk Mountain accommodates the largest library of raptor literature in the world. A variety of educational programs are offered at Hawk Mountain, including lecture series, guided bird counts, and movie showings.

My friend would agree that Hawk Mountain is a great location for getting outside and enjoying the fresh air. Focused on conservation and education, the sanctuary is a place for exploring the science and beauty of the natural world. Indeed, Hawk Mountain serves as a haven for both birds and visitors alike.

Keeping up with the Times

I recently began building an ePortfolio as a requirement for two of my classes and out of a personal desire to begin structuring some sort of resume, even at this early stage in my education. (For those unfamiliar with the term, an ePortfolio is an online collection of information and sample work that a student seeking an internship or job might share with a potential employer.) The ePortfolio publishing program that Penn State uses is called WordPress, and needless to say, it took me several hours to adequately familiarize myself with the program such that I could create the general “look” I wanted for my site. Looking through examples of other students’ ePortfolios and exploring the options available on WordPress introduced me to a world with which I was previously unfamiliar: the visual and rhetorical realm of Internet content marketing.

Before I actually began working on my ePortfolio, I didn’t think it would be all that difficult. After all, how was this much different from typing up a resume? What I found, however, was that this medium requires so much more than just a resume-type list. This realization was most striking to me when I had to decide on a general layout for my site. What menu items did I want skirting the head of the portfolio? Certainly I wanted a section for my academics and a section for my experiences, but did I want anything else? How could I perhaps spice up my portfolio so it was more personal and memorable? After all, in a competitive job scenario, I want my portfolio to stand out. Though I am still experimenting with different possibilities, I have realized that word choice, organization, and overall themes are extremely important for creating the right environment within this online domain.

Creating the right environment is what content marketing is all about. Just like with any rhetorical artifact, be it writing or visual arts, the goal of content marketing is to attract an audience and make an impact. The difference it seems, is the language that the medium demands. In the case of writing for instance, an author uses words alone to create meaning. In the visual arts, artists use color, line, and texture to create meaning. With Internet content marketing, the developer uses a combination of both words and design principles to create meaning, a task which requires skill and thought.

Like learning a new language, understanding and utilizing WordPress is both frustrating and illuminating. Throughout the years, I am confident that I will build an ePortfolio that I am proud to share with prospective employers and carry into my future career.