Learning Outcomes:
- Understand the MDGs and their relevance to the developing world
- Learn about the Base of the Pyramid
Concepts & Terminology:
Base of the Pyramid (BoP)- The world population living on less than 4 USD/day that is usually disorganized within local slums or rural villages. Currently 4 billion people make up the BoP with projections for over 50% increase in the coming 25 years. This is a $5 trillion market.
Millennium Development Goals (MDGs)- Internationally accepted goals developed by the United Nations in 2000 to achieve by 2015.
- Eradicate Extreme Hunger & Poverty
- Achieve Universal Primary Education
- Promote Gender Equality & Empower Women
- Reduce Child Mortality
- Improve Maternal Heath
- Combat HIV/AIDS, Malaria, etc.
- Ensure Environmental Sustainability
- Develop a Global Partnership for Development
Video:
The ‘Bottom Billion’ TedTalk by Paul Collier
Base of the Pyramid (BoP)
Additional Resources:
United Nations Millennium Development Goals
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
The Next Billions: Unleashing Business Potential in Untapped Markets