Daily Archives: October 3, 2014

Rhetorical Analysis Warmup

“15 minutes could save you 15 percent or more on car insurance!”  How many times have you heard that one?  The incredibly well-known insurance company Geico has been using that line for years, a line that has been persistently delivered by the renowned Geico gecko.

This advertisement in particular exemplifies the rhetorical argument of logos.  The information provided by the text clearly lays out the purpose of the advertisement as well as the reason why the consumer should care.  “You will save money if you buy insurance from us, and you will have many options.”  The picture tells the audience that Geico is selling insurance at cheaper rates than competitors, which is a great reason to switch providers.  In this way, logos plays the key role in this specific advertisement.

Also, this add functions off of the commonplace that obtaining insurance is strongly recommended, if not required.  People in today’s world need to protect their assets, and Geico persuades those people that its insurance does what other companies do for a cheaper price.

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Another great example of rhetorical argument appears with this billboard advertisement.  The picture above shows that the board shows a hot air balloon draped over the sign containing a giant vacuum cleaner with the name Miolo displayed on the face.  This is a very effective advertisement in that it uses the rhetorical arguments of ethos and pathos to appeal to potential customers.  The sign functions off of the hyperbole that the company’s vacuums are so strong that they can pull a hot air balloon straight out of the sky.  Miolo expects customers to therefore respond in an emotional manner such as, “Wow!  Look at that sign!”  After it captures their attention, the company’s intention is to leave the image of the company’s strong vacuum in their heads.  Although we see only one written word on the advertisement, it implies a great deal about the company’s ability to make a quality product and to appeal to people’s sources of excitement.

 

What does “turkey” mean to you?

If your childhood resembles mine in any way, shape, or form, then you will remember joining your elementary school classmates at fun centers.  You jumped in bouncy houses, played arcade games, then impatiently waited in line for shoes.  You did indeed read that last sentence correctly.  What do I mean waited in line for shoes?  You were going bowling!

bowling1In the northeastern Pennsylvania suburbs, bowling parties were all the rage during my grade school years; I attended upwards of five each year.  The process of waiting in line at the counter for the required bowling shoes, followed by picking out a specific bowling ball, became somewhat of a ritual.  A personal belief of mine is that the Nintendo Wii contributed to the popularity of bowling with its Wii Sports bowling game.  If you owned a Wii, the odds that you never played Will bowling are astronomical in proportion.  Therefore, the infatuation of the Wii combined with young, impressionable children focused on making friends yielded bowling parties.

An outstandingly social activity, bowling can be considered a confusing game when played competitively.  Many situations and circumstances may arise over the course of a game, or round, of bowling.  Strikes, spares, gutter balls, and frames all constitute basic, common terminology; however, turkeys, five-baggers, and clean games are less common among amateurs.  I will simplify bowling down to the essentials, as we are more concerned with recreational, as opposed to professional, play.

Ten pins are lined up in a triangle at the end of a lubricated lane.  Bowlers roll a weighted ball down the lane with the intention of knocking pins over.  The more pins one knocks over, the more points one is awarded.  The player with the most points at the end of the game, which lasts ten frames, wins.

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The basic playing format of bowling should be common knowledge to you; but until you play you cannot get a full sense of what bowling truly means.  From the outside, it seems like a decently fun game which would be nice to have your hand at a couple of times.  I challenge you to truly consider how fun bowling can be.  Bowling itself may not directly appeal to you, but a special part about bowling that people often forget is leisure!  Only one person can bowl at a time, so if a group of people goes then they can spend a great amount of time socializing.  Going out, having fun, and talking to your friends all sound like a great time to me!

If I have managed to interest you in bowling, then there is good news!  A bowling alley exists relatively close to home.  The business is dubbed Northland Bowl, and you can board a bus which journeys just off campus to the lanes.  Here is the link below!

Northland Bowl

Regarding the title of my post, I believe it is about time I reveal the secret if you do not already know.  A turkey is a term used to describe the occasion when someone bowls three strikes in a row!

Would you consider giving bowling a try?  Do you think bowling can be as good of a time as I make it out to be?  Let me know in your comments below.