Today, websites have become an essential part of the modern business model, since the majority of stakeholders are continuously using online platforms. Most companies or brands we know and activity visit utilize multiple pages for their web design. However, a one-page web design can be an outstanding approach in captivating the users’ attention.
Overview
What is a one-page design?
As the name states, a one-page design is a single-page website that aims to provide just the right amount of information for a user to decide and act on it. Making sure that your site has the precise number of pages it needs is essential – otherwise, users may not be able to find the content they’re looking for, or they’ll have to wander through hoops to get it. This style of design can be seen usually on portfolios and landing pages. Nonetheless, like all designs, there are pros and cons to using one page.
In today’s blog, we are going to be taking a look at three examples of one-page websites and analyzing how effective it is. The first website example is called Dakumisu. This page is a classic example of a portfolio but with a dynamic twist. Typically, portfolios are static and flat platforms that present a person’s experience and a picture of their face similar to a resume almost. In this example, Dakumisu is a portfolio created by Alex a 19-year-old French student in multimedia. He incorporates an animated effect on his page that responds when scrolling on his page. He included an about me and contact section that immediately redirects you to the section of the page when clicked. He also included a hover-over effect that displays a glimpse of the projects he has been a part of. Alex so many features that made his page interactive and engaging to review. However, his page is a borderline example of a one-page design because it directs it presents almost all the information needed on a single page but once you click on the hyperlink it redirects you to a direct section for example clicking the contact button or any of the highlighted text to view his projects. Nonetheless, Alex was able to maximize his page using a one-page design for his portfolio.
The second example is called Contra. Contra is an interactive report on independent workers. Contra surveyed over 10,000 to gain insights into the way people are working. This interactive report showcases the data and key insights. Contra utilized the one-page design to display its findings in an interactive bold manner that readers will be able to actively engage in. Similar to Alex’s portfolio, contra also utilizes the dynamic scrolling effect, the redirection of a text to a particular section on the page, and also animated effects with the cursor. The design of the page is simple yet intuitive, the presentation of data is informative thanks to the responsive diagrams. In this instance, Contra utilizes the one-page design to the fullest and finest extent. Unlike the portfolio from Alex that redirects to another page, Contra presents all its information on just a single page without redirecting.
Lastly, a one-page design can be a great way to showcase information about a start-up company. In this example, we will be taking a look at Ecoist, a sustainable eco-friendly electric car company aimed at providing an efficient form of transportation. The site utilizes the one-page format to tell a story about the companies journey building this piece of machinery. The background color, images, videos, typography, and transitions work cohesively together. The menu bar is unique because it maintains the one-page principle by keeping you on the main page just in a different section. The mini pop-up display of the car pictures and the invest/preorder buttons also maintains the one-page principle. The site is smooth, simple, and easy to navigate through. The storytelling theme of the site was an informative method of learning more about the car and its history.