Welcome to the first ever developer update to Floral Fauna!
Given that this project is only just leaving the starting line, I felt that it was appropriate to begin with organizing a cohesive feel for the project.
As a previous Graphic Design student, I understand the huge importance that brand identity has on the success and feel of a project of any type.
Font Pairings
The very first thing that I did was establish a series of possible font pairings. Fonts are not only important for establishing hierarchy, but also to ensure legibility and a tonality for the project.
In the end, the font pairing that I chose was the upper left hand pairing on the third image. The header font is “Fairwater Deco Serif” and the body font is “Tablet Gothic”. The header font provides a very nice aesthetic, while not being hard to read or overly gaudy.
Logo Design
I started with the Lettermark Logos in the top right hand corner of the above image. Given that the title of this project is “Floral Fauna”, I started by exploring the various shapes and combinations of pairing two “F” letterforms together. Another inspiration that I took was the emphasis on plant and animal life, and the method of growing potted plants. I remained designing these ideations in greyscale to assess legibility and not restrict myself by committing to a color scheme too early on in the design process. After sending out the design ideas to friends, I received feedback in order to rework the logos even further before settling on one that I liked the best. I ended up deciding to use the design in the bottom right center. The Pictorial Logo design was inspired by the sprouting of a tropical plant and how the tail tip of a lion looks similar to a budding flower.
Color Palette
After the logo was established, and the legibility of it clear in a greyscale schema, I went on to gain inspiration for the color schemes. I ended up looking at different species of succulents to see what colors occurred naturally in plants. I was particularly enthralled by the colorations of Pink Moonstone and Echeveria Raindrop succulents.
Finalized Logos
With the logo design created and the color palette settled, I was then able to go in and create various color and form options for the logo.
Brand Identity Master Post
One thing that is important but rarely seen by all of you lovely readers are the master posts. These allow for an entire team of people to work on the same project and maintain a cohesive brand identity and feel. While I’m currently design this project alone, keeping a master post privately published allows for me to easily go in and grab assets and HTML color codes in order to keep these posts visually similar every time. Another thing that the master post does is remind me how to visually design the typographic hierarchy.
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