“‘Cultural Imperialism’ in the United States, in Europe, and in other developed countries is strong. History, however, has shown that it is never sustainable in the long term” (Moran, Harris & Moran, 2011, p. 99).
What does this statement mean? It indicates how a number of societies are culturally driven to self-identify with existing pretexts already familiar to the individual, to dismiss the notion of expanding beyond the cultures accepted norms, and that these aspects are inherently disinterested in anything outside of themselves. Yet, the documented facts remain, that there exist little to no sustainability in any isolated cultural concept. Economics, history, statistics, and sociology all attest to this. It would seem then, the best course of action for leaders is to understand that you simply cannot row your boat alone… you need help outside of your own effort if you are to ever break the tide, sail the sea, and return to shore safely. And as any sailor, past or present will tell you, there is real benefit to learning from every culture you call to port upon. But getting entire societies to realize – right down to the individuals within – that such closed-mindedness and indifference to the facts would amount to eventual disaster is no easy task. After all, if they see no reason for change – yet – why should they care?
I’ll tell you why, because organizations that refuse to change will eventually cease to exist, leaving those indifferent individuals without a culture to belong to in the end. Leaders know this, and the answer to the problem of change resistance… is Leadership. “Leadership” is all about “change”. So, let’s talk about change then, shall we?
At the very foundation of “Leadership” lies the never-ending development of the “self”. Leadership can only begin to develop when the individual realizes that they cannot change the world before changing the self. What this means, is that you have zero control over the world, but total control over yourself. You cannot demand the world change for you, but instead, you must realize that, to become successful at life, you must improve yourself first. Once you finally come to terms with that, you will understand that by focusing on changing yourself for the better, will eventually create change in the world by consequence. Leadership, therefore, is the perpetual habit of looking in the mirror every single day, taking in the reality check, finding and identifying your own faults, humbly admitting them when found, and making real effort to correct them. Create change within yourself, and you will improve upon your own faults. Improving yourself will make you a better example. Become a better example, and others will follow.
Now, leaders are not “Leaders” because people follow them. After all, unlike managers whom, without anyone to manage, are no longer “managers”, leadership is a practiced concept of self-improvement that by consequence inspires others due to becoming the example to follow. “Leadership” involves the total encompassment of the self, and as such, can be practiced daily even when no one is around. However, practiced leadership inherently attracts followers, and therefore, real leaders often find themselves steering organizations. If such organizations are ever to survive for any lengthy period of time, they will surely eventually influence an increasingly global reach, and in doing so, must continuously change and adapt to move with the trends. Organizations that refuse to change will eventually cease to exist in the world, and herein lays the reasons why Leadership Development is so beneficial to organizational change.
You see, organizations themselves are self-contained societies all their own, each with cultures unique to themselves. For leaders trying to steer an organization into a new, more positive direction, this means they face every individual within that society as an obstacle resistant to change. Moran, Harris, and Moran (2011) explain, “We have a set of highly organized constructs around which we organize our ‘private’ worlds. Literally, we construct a mental system for putting order, as we perceive it, into these life spaces. This intellectual synthesis relates to our images of self, family, role, organization, nation, and universe. Such constructs then become psychological anchors or reference points for our mental functioning and well-being” (p. 113). What this means, is that human beings naturally grow attached to the cultural aspects they identify with as it applies to their lives, and as such, tend to resist any notion of change that might remove those aspects they become attached to. Leaders therefore interested in provoking a change within an organization often find themselves fighting against the entire organization that refuses to allow such change because:
- The idea of “change” represents a disruption in the comfort of their “private worlds”, and,
- Because individuals have anchored themselves strongly within their comfort attachments, they are often indifferent to the idea of change as they see no need for it in the first place.
So if our organizations are ever to survive for any length of time, how then do we create change when the culture refuses to allow it? How do we gain more oarsmen on our boat? The answer is complicatedly simple really… promote “Leadership” and Leadership Development!
As we just discussed, the foundations of all leadership – the very concept of what leadership “is” – is a self-motivated individual affair, however, once internalized by the individual, will become a cultural affair as a byproduct. So if we, as leaders, are ever to overcome resistance to change from within our own cultures, we can remove those barriers through the planning and promotion of Leadership Development throughout the culture itself. However, in no way is this to suggest that changing an entire culture is as easy as that. Indeed cultural change is a much longer process than many seem to think. Treviño and Nelson (2014) point out, “The development of organizational culture takes place over a number of years; effective culture change may take even longer, as much as 6 to 15 years” (p. 191). In a globalized organization, we could rightfully expect those numbers to be on the higher side, yet Moran, Harris & Moran make a good point that, “Global leaders are engaged in a continuing change process, primarily through strategic planning and management. As the introduction of many changes threatens both the existing culture and power structure, strategic response to change needs to be both decisive and planned” (p. 110).
Our conclusions on change then?
We all know the benefits of change. We know we can’t go at it alone; we’ll never break the surf otherwise. Yet, enlisting help is difficult without the understanding of purpose and direction. Leaders of all organizations can therefore promote change by providing the motivation within individuals through internalized self-development. As individuals change themselves to adapt to their environments, the culture itself will slowly begin to change as a result. After all, a culture is nothing more than a reflection of the individuals that make it, and if all individuals within an organization seek to better themselves (Leadership Development), the organization as a whole will seek the betterment of the organization. Waking up every morning, and looking at itself in the mirror, recognizing a need for a change, humbly accepting faults, and taking action to make it happen, may be the definition of Leadership Development… but it is also the method to internalized cultural change.
References:
Moran, R. T., Harris, P. R., & Moran, S. V. (2011). Managing cultural differences: Global leadership strategies for cross-cultural business success (8th ed.). Oxford: Routledge.
Treviño, L. and Nelson, K. (2014). Managing Business Ethics: Straight Talk About How To Do It Right. Sixth Edition. Wiley.
Power post, but I’d like to offer some thoughts on the overall principles that you listed here. Note, I agree with the overall theme, but I think that the ideas are too macro, to Utopian to be fully effective in a real world situation.
The first point….learning at every port. If companies try to do too much, and do not focus on their core attributes, they will fail just as if they fail to change. It’s inevitable that trying to be great at all things means you never truly master one thing. Take Apple for instance. They became great when Steve Jobs made them focus on four items, a personal desktop, a personal laptop, a business desktop, and a business laptop. By starting with that core, and carefully launching products, like the IPad, and then working to perfect that one item. Most recently, their offerings have grown and their quality has dropped. At the same time, so has their share price. Instead of sticking to the basics, they are becoming too broad again and it’s hurting their business. I realize that this isn’t necessarily the point of this part of the post, but I think it bears review. Companies, like a sailor, should learn from stops but they should focus on a primary function and have a defined path. If they try and take on everything, they will fail.
I also disagree with your comment that leaders are not leaders because people follow them. I believe that is exactly the reason an individual becomes a leader, because people follow the leader because those folks want to, not because they have to. As you said, anyone can be a manager, but to become a leader means something all together different, to gain the buy in and trust of your followers, who then look to you to lead the path. I believe this is the key to successful change in an organization. If the true leaders, those with the most influence on the followers in the organization, are open to change, then the culture will reflect that attribute, and the others will follow, and allow, the change itself. When change is simply managed through (and oddly enough it’s called change management) without leadership leading the path, the resistance occurs.
Great post overall and extremely insightful. Thank you for sharing with us.