Introduction
Communication is a complex activity that is a constant factor in our daily activities. Dr. Rios (n.d., para. 9), states, “at its most basic level, communication is about the exchange of information between individuals”. As a linear activity, communication begins with a sender encoding – or forming a message, and then communicating the message. Next, a receiver interprets the received communication – or what is called decoding. After the receiver decodes the message, the receiver then becomes the sender to provide feedback. While this high-level explanation seems fairly straightforward, one factor that impacts communication, and information processing is personality.
Extroversion and Introversion
To elaborate, the Jungian Model of Personality is one reference point to further explain how personality and communication are correlated. Abramson and Moran (2018, p. 61) state, ‘the Jungian model of personality types is an information-processing model based on three bipolar scales”. The model first classifies two-character attitudes including introversion and extroversion. Abramson and Moran (2018, p. 61) describe extroversion as being “oriented outward”, and introversion as being “oriented inward”. While individuals are typically dominant in one area, the latter becoming an auxiliary personality, it is crucial effective communicators can function in both extroversion and introversion categories.
To illustrate, at one point or another, we have been labeled or labeled ourselves as an introvert or extrovert. I will be the first to raise my hand and say I am a proud…not so loud…introvert. Although, when I tell others this, they are sometimes taken aback and respond with you are so outgoing and communicate well. When others see my extroverted communication skills when working on a team or large project – they are seeing my auxiliary personality.
Perceivers and Judgers
Diving deeper into personality, another layer Jung identifies is how individuals gather and evaluate information within two functions. Abramson and Moran (2018, p. 62) state “relevant information needed to be perceived, and then its value needed to be assessed before useful communication (extraverted) or problem-solving (introverted) could be initiated”. Within this concept, Jung then identified two categories including perceivers and judgers. Perceivers and judgers then break off into two functions including perceivers as sensing and iNtuiting; and judgers functions as thinking and feeling.
At this point, the Jungian Model of Personality results in eight personality types. This becomes imperative for business leaders to understand and recognize. The Jungian Model of Personality has been used to identify the character of a nation. For example, I often work one on one with a Sales Manager from Germany. It is important to recognize that it is likely we are both within the Te Personality. We will both view communications as impersonal and likely analytical. What I may need to put more effort into is making sure I understand his space preferences, time preferences, and body language to avoid communication errors.
Final Thoughts
Communication may be simple to define at a surface level. However, in a globally diverse business world, we must recognize and understand communications vary from nation to nation. One way to better communicate nationally is to understand the national character of others. To avoid pitfalls, it is also imperative to know that the national character we have identified through concepts such as the Jungian Model of Personality should not become the stereotype on which we rely. We should use that as a starting point and as we gather and engage with others correct course where needed.
Citations
Abramson, N. R., & Moran, R. T. (2018). Managing Cultural Differences Global Leadership for the 21st Century (10th ed.). Routledge.
The Pennsylvania State University. (2021). Leadership in the Global Context: OLEAD 410 [Online course lesson]. Retrieved from: https://courses.worldcampus.psu.edu/canvas/fa21/22181–16619/content/03_lesson/printlesson.html