The company I work for provides products to many Latin American companies across South America. Many of these companies, located within the various countries, represent important steps in the supply chain that are essential to the final product. One company we work with provides deep sea umbilical cords as a final product. These cords help support oil drilling lines from the platform to the bottom of the ocean floor. Recently we have had many interactions with this company in regard to quality and have sent representatives to their manufacturing facility in Brazil as well as hosting them at our facility in the United States.
During the early stages of our meetings our Brazilian colleagues took the meetings slow and tried at great length to build a relationship rather than an adversarial confrontation. Brazilian culture is low in individualism which supports relationship building and teamwork (Geert Hofstede, 2016). Our American contingent was defensive and wanted to get to the point and resolve the quality concern quickly. The United States culture is strong on individualism and was concerned about blame rather than finding a solution to the problem (Geert Hofstede, 2016). Business relationships in Brazil are based in relationships over tasks and this was what formed a strong bond between the companies (Moran, et al, 2014, p. 353).
As the meetings continued it was clear that we were working with partners rather than opposing forces. Synergies were found and leveraged across our technical organizations which supported a more collectivist approach to the problem. Trust was earned and soon the groups were working collaboratively. The collective group was diverse in regard to culture, ethnicity and gender. Decisions and ideas flourished in this dynamic understanding that diversity affected the bottom line in each business positively.
In the end, the solution was found and corrective actions were generated which both organizations shared resulting in the potential for “saving face” for both parties in this issue. Now that the relationship has grown our businesses enjoy a more transparent dynamic in regard to us as partners.
Hofstede, G. (2016). Hofstede’s six dimensional model. Retrieved October 13, 2016, from https://geert-hofstede.com/brazil.html
Moran, R.T., Abramson, N. R., & Moran, S. V. (2014). Managing Cultural Differences (9th ed.). Oxford: Rutledge.