Learning how to integrate into the work environment of Eastern Europe can be challenging. I have background in doing business in both Russia and Azerbaijan. Here are a few things to remember in different parts of Eastern Europe:
Meetings: Moran, Harris and Moran (2011) state that foreigners should be on time to any business meeting but don’t expect the local you are meeting to do the same. In Azerbaijan, it is said that Azerbaijanis prize patience over punctuality (Azerb.com, n.d.). They expect you to be on time but they will generally not be. In Russia, “meetings are often for the purpose of information dissemination, rather than for the open debate of current business issues” (WBC, n.d.). This is very important for foreigners to remember. It can prove to be very frustrating if you plan to have many decisions made during a meeting. Instead, know that information will be shared but there will still need to be follow-up, usually one on one, to make the final decisions.
Photo Source: Danielle Novack
Currency Challenges: Doing business in foreign currency is always a challenge. Moran, et. al. (2011) state “innovative way must be developed to convert the volatile ruble and other new monetary units into international hard currency”. The Russian Ruble has tanked over the past year. In 2014, it went from 33 rubles to the dollar in January to 48 rubles to the dollar in November (Wright, 2014). According to Google’s exchange calculator, today it is 53.49 rubles to the dollar. Azerbaijan has also seen a decline in their currency value. Both of these countries are being affected by the falling oil prices, among other things (Matthews, 2014). Another thing about currency that is important for foreigners to remember, if you want to exchange US Dollars for local currency make sure you have new bills. The sale of counterfeit money on the streets of both Moscow and Baku is prevalent. Exchange house, and even many banks, will not take your older bills (especially if they have been wadded up in your pocket during your travels).
Communication: Many people in both Russia and Azerbaijan speak English very well. I have found that knowing how to say ‘hello’ and ‘thank you’ go a long way with your colleagues. A formal ‘hello’ in Russian is ‘Здравствуйте’ (zdravstvuyte). Don’t assume that every post Soviet country speaks Russian. Azerbaijan has it’s own language and the way you say ‘hello’ is ‘salam’. Remember that your first greeting will probably come across as cold. Don’t expect a friendly smile when you first meet (e Diplomat, n.d.). Also, always use a nice sturdy handshake for greeting. Except if you are a woman. Only about 50% of men will shake a woman’s hand.
Learning some simple cultural differences before doing business in another culture is vital to your success. Do your research on the specific culture you plan to do business with and never assume that they are the same as the rest of their region.
References:
Azerb.com. (n.d.). Business Customs in Azerbaijan. Retrieved from http://www.azerb.com/az-busi.html
E Diplomat. (n.d.). Russia – Cultural Etiquette. Retrieved from http://www.ediplomat.com/np/cultural_etiquette/ce_ru.htm
Matthews, C. (2014, December 16). Russian ruble’s fall: A classic ‘currency collapse’ – Fortune. Retrieved from http://fortune.com/2014/12/16/russian-ruble-currency-collapse/
Moran, R. T., Harris, P. R., & Moran, S. V. (2011). Managing cultural differences: Global leadership strategies for cross-cultural business success (8th ed.). Oxford: Routledge.
World Business Culture (WBC). (n.d.). Business Meetings in Russia. Retrieved from http://www.worldbusinessculture.com/Business-Meetings-in-Russia.html
Wright, C. (2014, November 7). A Plunging Ruble Shows Russia’s Spiraling Decline. Retrieved from http://www.forbes.com/sites/chriswright/2014/11/07/a-plunging-rouble-shows-russias-spiralling-decline/