Africa is the oldest inhabited continent on Earth and has had humans living in it for more than five million years (National Geographic, n.d.). Africa is made up of 57 countries and territories and about 60% of the continents is undeveloped (Pennsylvania State University, 2016a). Africa is very poor and heavily stricken by diseases such as AIDS and malaria (Pennsylvania State University, 2016a). Despite all the challenges Africa faces it still stands as one of most natural recourse rich continents (Pennsylvania State University, 2016a). As a leader in a multi-national enterprise, I ask myself how I would lead in a foreign country with such adversity but a multitude of potential.
Africa’s culture will vary by county or region having been imperialized by the Dutch, French and English (Pennsylvania State University, 2016a). South Africa was colonized by the Dutch in 1652 and some of their influence impacted their culture (CIA, n.d). If leading people in the city of Johannesburg, the largest in South Africa I would start by studying the data collected by Geert Hofstede’s model of cultural dimensions. Hofstede’s model on cultural dimensions provides details on the driving factors of Africa’s culture this information is important because it will help create the strategy on communicating and implementing business decisions and also the type of leadership needed to do so. (Hofstede, n.d.). The cultural dimension consist of, Power Distance, individual ism, masculinity, uncertainty avoidance, long-term orientation, and indulgence (Hofstede, n.d.).
Understanding the culture of the group of people I could be leading is important because it will shed light on what the group of people value and perhaps fear. As stated by Hofstede, culture is a mental process, values and behaviors and when leading people influencing the behaviors is key to the success of any organization because it drives output (Pennsylvania State University, 2016b). The adversity that the people of South Africa have faces has probably impacted this culture, for example on Hofstede’s model South Africa scores a 49 f or Uncertainty Avoidance (Hofstede, n.d.). A score of 49 means that South Africans will tend to have a low preference for avoiding uncertainty, so when leading there might be a negative impact on a lot of rules or regulations being communicated ( Hofstede, n.d.).
In summary, when leading people of a different culture and even different continent one of the most important things a global leader can do is educate themselves on the people cultures. Hofstede provides in depth information in his cultural dimensions model and that over wise can help lead others in a way that allows us to connect to them and drive results for the organization.
References
Central Intelligence Agency ( CIA ). ( n.d. ). The World Factbook. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/index.html
Hofstede, Geert. (n.d.). South Africa. Retrieved from https://geert-hofstede.com/south-africa.html
The City Of Johannesburg. (2016). Johannesburg. Retrieved from
http://www.joburg.org.za/
National Geographic Society. (n.d.). Africa: Resources. Retrieved from http://nationalgeographic.org/encyclopedia/africa-resources/
Pennsylvania State University. (2016a) Lesson 14: Africa. Retrieved from https://psu.instructure.com/courses/1802572/modules/items/21179154
Pennsylvania State University. (2016b) Lesson 2: Introduction to Culture. Retrieved from
https://psu.instructure.com/courses/1802572/modules/items/21179050