This is the German flag.
While each country in Western Europe has their own distinctive culture, there are still principal themes that they all share (Moran, Abramson, and Moran, 2014). This includes Europeans having an inherent interest in the quality of life such as enjoying socialization with family and friends over beverages and meals and a sense of social responsibility (Moran, Abramson, and Mora, 2014). I am going to be focusing on Germany (Deutschland) in this post because I currently live in Kaiserslautern, Germany. Germany is a beautiful country with a lot of history. There are castles all over the country along with historical sites as well. Since I live in West Germany the major city I am closest to would be Frankfurt. I am going to be discussing how leaders need to be aware of certain European characteristics from my personal experience here in Germany.
According to Moran, Abramson, and Moran (2014) Europeans have an inherent interest in the quality of life, at all levels of society. This is something that can be seen all throughout Germany. People are treated very well here. Taxes are high, usually 19% on goods and 9% on food but all of this money goes back into the community. We have nice roads, a lot of parks, clean tap water we are able to drink, free education (including college), and socialized health care. Leaders from other countries, especially the United States, need to be aware of the fact that Germany cares about their people and their well-being. This is different from America where certain cities do not have clean water, health care costs are very high throughout the country, and education is not usually not free. When leaders and their businesses come to Germany, they need to make sure that whatever their intention is, it doesn’t interfere with the quality of life. Something that is valued here compared to the United States is family/rest time. Every Sunday businesses are closed. This gives people time to have a day to spend with their friends and family. This does not occur in the United States. Germans believe it is important to have a day off in order to rest. Additionally, stores close early on weekdays as well.
According to Moran, Abramson, and Moran (2014) an aspect of having an inherent interest in the quality of life includes socialization with family and friends over beverages and meals. This is extremely important. Last week in my post I talked about how in the Japanese culture meals were very important to bond with colleagues and business associations because they were able to make personal connections this way. This is similar to dining out in Germany. Whenever you eat at a restaurant, there is no one who is going to rush you to finish your meal. The restaurant will pretty much give you the table for the entire meal period because dining out is seen as a social occasion. While food is affordable, restaurants charge for tap water and drinks are more expensive because this is one way to make money since people will usually be there for hours. Many people go to the grocery store every day to get food to make for the day and so many meals are made at home. This is why dining out is seen as a social event. Leaders from other countries shouldn’t expect to have a quick meal. Additionally, drinking a beer is seen as acceptable as well, during the day or evening. Beer and alcoholic drinks are sold almost everywhere in Germany such as at family friendly festivals, farmers markets, and museum cafes.
This is an example of the different ways we are required to sort our trash in Germany.
Now I want to discuss the characteristic that Europeans have a sense of social responsibility. This can be seen in many different ways but one that really stands out to me is their disposal system. Residents are required to sort their trash into six different categories including trash, bio (food), paper, plastics, and glass. Bio gets collected every week, plastics are set out in yellow bags every other week, and trash is collected every other week as well. We are required to take glass to community bins and are required to pick up yellow bags for plastics at the local town hall. The bins provided to each house are about half the size of the bins in America. The other category include glass bottles and plastic bottles. These have to be kept at your house until you take them to a grocery store to be recycled since you pay a deposit when you initially purchase them. To people in other countries this can be seen as a hassle, but in Germany it is seen as a social responsibility to keep the country clean and recycle whenever possible. Pretty much everything you buy will be in packaging that is able to be recycled. Leaders need to make sure they know this or else they will be seen as inconsiderate for not caring about recycling. Additionally, social responsibility includes being less wasteful. We are responsible for bringing our own grocery bags to the grocery store along with at department stores in the mall as well. In order to reduce the amount of plastic and paper waste, restaurants in the mall and other fast food settings use reusable plates and utensils. Customers place their entire trays on different rows and everything gets washed and reused. This is different from in America where even if you are getting fast food and eating at the establishment, you are given your food on paper plates and use plastic utensils.
This is an example of a reusable bag from Aldi Sud. This is a popular discount store in Germany.
A final social responsibility that I have witnessed here in Germany is that we have different food standards than in the United States. The food here does not contain growth hormones, this means that chickens are about half of the size they are in the United States. All food would be viewed as “organic” according to U.S. standards, additionally Germans have a “bio” version which is their version of organic. There are farmers who drop off fresh milk throughout the villages along with fresh fruit. This is really unique because the food here is really fresh and comes from local farms.
Leaders and organizations need to be aware of these certain characteristics of European nations, especially Germany. A company that wants to sell a product that isn’t seen as being socially responsible will probably not have very good results here, whereas a company selling reusable products and want to bring their business to Germany will have a better chance at succeeding. Just like other countries, European nations also have their own specific views and ways of doing things. Global leaders need to be aware of European priorities and values in order to not offend anyone. Even leaders who are just trying to reach German companies on a Sunday should not expect to receive a reply that same day. I realize these values are a lot different than those in the United States and so I think Germans would be very impressed if global leaders from other countries demonstrated social responsibility and awareness while visiting on business.
References
Moran, R. T., Abramson, N. R., & Moran, S. V. (2014). Managing Cultural Differences (9th ed.). Oxford: Routledge.