Business in Africa is growing and the residents of the country are becoming more modernized as the technology becomes obtainable by more people even those in rural and undeveloped areas. As noted in the textbook, Managing Cultural Differences, “media coverage is improving, thanks to television and the Internet; the mobile phone revolution has helped many people, especially poor peasants and traders” (Moran, Abramson & Moran, 2014). The access to this technology has allowed access to other people and opportunities. Elton John noted that “development is neither incremental, nor necessarily sequential. For example, when smartphones came to market, Africa adopted digital communication virtually overnight, bypassing telecommunications, skipping the need for analogue landlines altogether. As a direct (or indirect) result, in at least nine African countries, more people use mobile money than those who have traditional bank accounts (Harvard Business Review) and Africa’s volume of mobile financial transactions exceeds those in Europe and North America combined (Gartner)” (John, 2017). The adoption of technology has opened the doors for better education, responsive healthcare and increased exchange amongst citizens.
A great example, is the use of mobile technology to create and/or grow business in Africa. An article in the Economist noted, “Across Africa, similar magic is being wrought as phones spur innovation and boost incomes: farmers use them to check market prices before selling to middlemen, and market traders can accept payments in mobile money” (The Economist, 2016). The technology development has increased the knowledge and entrepreneurial spirit of the country. Thus allowing individuals who previously weren’t able to access information on benchmarks and fair pricing to now be able to be more competitive. In addition, it allow for the exchange with individuals beyond Africa.
Technology has revolutionized the way Africa can access many of the things that Americans and other individuals probably take for granted. For many technology has been a huge part of their life for many years. But at the basic level technology has opened the doors for access to education, healthcare, and trade exchange. It has allowed a country that is wide to become near. In addition, it has increased the reach for business people. Continued involvement of the technology will allow Africa to become even more developed.
References
John, E. (2017). Leading-and Winning-by Example: Keeping Africa’s Workforce Healthy. Retrieved April 22, 2018, from http://powerofideas.milkeninstitute.org/2017/leadingand-winningby-example-keeping-africas-workforce-healthy
Moran, R. T., Abramson, N. R., & Moran, S. V. (2014). Managing Cultural Differences. (9th ed). Oxon: Routledge
The Economist (Ed.). (2016, December 10). Mobile phones are transforming Africa. Retrieved April 22, 2018, from https://www.economist.com/news/middle-east-and-africa/21711511-mobile-phones-are-transforming-africa-where-they-can-get-signal-mobile-phones