Brazil is a nation that recently was able to show the world one of its greatest assets during the summer olympics, its diversity. Diversity was covered in lesson three and is defined as the differences between individuals and groups. Brazil is the country with the largest land mass in South America and most populated as well. Brazil is influenced by European and African cultures with 45% of the culture being of African decent (Moran, Abramson, Moran p.346). On the surface the people of Brazil come in many different shapes sizes and colors with 47% of the population considering themselves white of mostly European and Asian decent (Moran, Abramson, Moran p.346). The physical differences that separate and distinguish the people of Brazil are known as surface level diversities while things like their religious backgrounds, educational backgrounds and levels of affluence are known as it’s deep level diversity. Deep level diversity is what affects what people do and how they behave. With a score of 69, in Hofstede’s 6D model “Brazil reflects a society that believes hierarchy should be respected and inequalities amongst people are acceptable. The different distribution of power justifies the fact that power holders have more benefits than the less powerful in society.” In Brazil only 10% of the population enjoys 47% of the country’s consumption share while the lowest 10% has only 1% of the consumption share. Family is the single most important thing in shaping Brazilian society and includes the extended family from both parents of a household often having many family members of different generations living under one roof. The people are much more focused on community and collectivism and heavily influenced by the Catholic Church (Moran, Abramson, Moran p.347).
One of the largest problems in Brazil is the separation between the wealthy and those below the poverty line. Brazil has tried many various forms of government including strong military rule, dictatorship, democracy and most recently a bicameral National Congress with a Federal Senate and Chamber of Deputies (Moran, Abramson, Moran p.344). Brazil struggles with the notion of advancing itself in progression forward or staying stuck in old ways governmental bureaucracy and regulations. Brazil’s recent surge in its economy is driven by recent development in sugar and ethanol production in addition to Biotech laboratories. To continue to bring wealth to the nation and its people Brazil should rely more on it’s diversity that it possesses. Diversity brings differentiation and when coupled wth integration performance is usually achieved. The family ties, relationships and values that are so critical to Brazilian people need to be integrated in business and governing decisions. If the same thing hasn’t worked for years incorporating the nations, diversity can open new possibilities that may not have been thought of before and new positive solutions can be achieved.
Geert Hofstede. (n.d.). Retrieved November 27, 2016, from https://geert-hofstede.com/brazil.html
Moran, R. Abramson, N. Moran, S. (2014) Managing Cultural Differences 9th edition. Routledge Publishing New York, NY.