Cassie Kifer (2014), a travel blogger, begins a piece about Japan like this: “Food is very serious business in Japan.” Yes, she italicized “very”. She goes on to tell us, “Though I spend a lot of time thinking about the things I eat, I was still blown away by how much thought goes into the preparation, consumption, and appreciation of Japanese food. There is a level of obsession with food in Japan that I’ve never seen anywhere else.”
This makes sense. Moran, Harris, and Moran (2011) say, “Eating here is ritualistic, communal, and time-consuming. The interaction is considered important as the food” (p. 355).
Kifer (2014) points out that Japanese cuisine is one of only three cuisines recognized by the United Nations for cultural significance. (I had no idea the U.N. even dealt with cuisine and culture – I imagine them discussing feeding the hungry and dealing with food insecurity, sure . . . but cuisine as culture, that’s interesting news!)
Why is this important for us as we discuss international business? Because in a culture where food is important, meetings will sometimes take place around the table. In an article for Venture Japan (2018) we’re told, “As time passes, the relationship with a Japanese customer strengthens and the formalities will decrease, especially after one or two dinners, lunches, or even offsite meetings at Starbucks. Regardless . . . a foreign executive never assumes he or she has reached the same level of business intimacy with a Japanese senior manager or executive, as he or she might have with executives in the US or elsewhere.”
As the Japanese culture tends to be more formal across the board – we see it in politeness, dress and appearance, punctuality, and language (Moran, et. al., 2011, pp. 354-355) – we must expect our interactions at corporate dinners, lunches and coffee meetings to require that increased formality in order to build the necessary respect and trust that are foundational for successful relationships. It appears that we must also expect some seriously good food, food that has been prepared with the high degree of investment and appreciation Japan requires.
I don’t know about you, but thinking about doing business over a great meal just makes me hungry . . . hungry for success, and for the great meal and conversation that help bring that success along. Dinner is served!
References
Kifer, C. (2014, March 19). Ever in Transit: 21 Things You Should Know About Japanese Food. Retrieved from http://www.everintransit.com/japanese-food/
Moran, R.T., Harris, P.R., & Moran, S.V. (2011). Managing Cultural Differences: Leadership Skills and Strategies for Working in a Global World. Burlington, MA: Elsevier.
Venture Japan (2018). Doing Business in Japan: Secrets of Japanese Business Etiquette. Retrieved from http://www.venturejapan.com/business-in-japan/doing-business-in-japan/secrets-of-japanese-business-etiquette/