Blog #4
The Soviet Union was the 2nd scariest thing in the world to me as a child growing up in the early 80’s behind talking to girls. I had to watch movie after movie on how to fight and defend this great country of ours against the dreaded “Red Army”. Movies like Red Dawn, Rambo, and Top Gun were essential to watch repeatedly to study how to fight this superpower if they ever invaded or launched a nuclear weapon against us. Once these two countries decided to duke it out like Apollo Creed and Ivan Drago, we all knew that one of them would not be leaving the ring, much like Rocky IV. I grew up despising the Soviets. To this day I can remember the images of the wall collapsing in Berlin vividly and watching communist USSR collapsing with every piece being removed. But what was the story with these Russians turned Soviets who turned back into Russians?
Every one of those movies portrays the Soviet/Russian people as a ruthless power-hungry country with no regard for anything except the glory of “Mother Russia”. The country was littered with gulags and if you did not put country first and foremost, you ended up disappearing and were never heard of again. The only good thing about this region to me as I grew up was knowing that Nazi’s lost WW2 because of Hitler’s ego and his brash attempts at fighting a 2 front war not thinking about the unbearable winter headed his troops way. Now, sitting here in 2020, all we hear about is Russian hackers and Putin did this, Trump and Putin this, election tampering etc. I still do not know much about this countries culture and people. Lesson 14 opened my eyes to something, leaving me wonder if this has any fallout from the fall of communism in region.
It makes sense that the culture of Russia is more like that of its Western Neighbors in Europe than that of their Asian Southern neighbors just based on the geography on the country. The Russian population is highly concentrated on the western side of the country that borders Europe, and the ancestors of most Russians (and much of eastern Europe) migrated from Africa. Some of the population settled there and eventually became eastern Europeans and Russians while some moved towards western Europe and India (Barford, 2001). Traditionally, there has been limited migration from Asia because of vast geological barriers, such as the Siberian tundra, the Mongolian desert, and the Caucasus and Sayan Mountains.[1] Russia was a type of monarchy during World War I and after the tsar lost power, the government in place failed and gave birth to the Bolshevik Party led by Lenin and the rest is history. [2] So, what was interesting in reading lesson 14, was in reading the Hofstede’s cultural data. The power distance score was not surprising, but the low score in Masculinity threw me off a tad. I mean, Russians drink Vodka like water, the wrestle bears for fun and their President is always walking around shirtless with guns or riding horses topless. No way their masculinity score can be that low, can it? My guess is this is because they really are only what, 19 years removed from the fall of the UUSR right? Under that communist regime, everyone is basically treated equally, and serves a purpose, and that purpose was to make the USSR great.
A high masculinity scores means people are motivated by wanting to be the best and to achieve. While a low masculinity score is viewed as feminine, meaning people are motivated by enjoying what they do. Russia scores low in masculinity with a 36. Hofstede relates this score to the power distance dimension; Russians are modest regarding their own personal achievements, while dominant behavior is only accepted when coming from people in high positions. [3] So, in understanding this, it all kind of makes sense now. All the glory from an achievement was for benefit of the country as whole and not individuals. This is something I would have never known, and if I have ever had to present to a mostly Russian audience, I most likely would have offended them! Know your audience is something I live by work wise, and this lesson taught me something new!
[1] canvas learning management system. Penn State Canvas Login. https://psu.instructure.com/courses/2075490/modules/items/29697220.
[2] canvas learning management system. Penn State Canvas Login. https://psu.instructure.com/courses/2075490/modules/items/29697221.
[3] McDonald, M. (2017, June 27). Understanding Russian Culture To Engage Your Audience. Russian Search Marketing. https://russiansearchmarketing.com/understanding-russian-culture-engage-audience/.