I’m sure plenty of you have seen commercials for toothpaste. Each one claims to be the best for your teeth. #1 dentist recommended, which can’t be true if each toothpaste says that… Anyway, I’ve seen my fair share of these commercials. However, I’ve never come across an advertisement for toothpaste in poster form (at least not that I know of) until recently.
I came across this poster for Crest toothpaste and I was instantly intrigued. First, by the image and then once I realized that it was for toothpaste. It was a whole new experience for me. Here is the ad:
I think that this poster conveys a very clear message in a clever and eye-catching way. The first thing that my eyes were drawn to was the image of the two teeth that looked like dice. Right from the image I got the message. I knew right away it was something along the lines of “don’t gamble with the health of your teeth.” I didn’t even need to read the text underneath because the image had such a clear message.
However, I later did look at the text and it only further pushed the idea behind the dice – teeth. “There are some things you just can’t afford to gamble with.” Simple, crisp, right to the point. That is a great message that is easy to stick in your mind. It reminded me of the memory Ted Talk we watched. This ad makes it easy for consumers to remember it. The dice – teeth are funny looking, weird and cool. Remember that simple image and it’ll bring you to the catchy phrase. Once you remember the catchy phrase, you’ll know right away that it is for Crest. What other toothpaste could it be?
It is also important to note that the main claim “There are some things you just can’t afford to gamble with” is in larger font, which obviously makes it more attractive to your eye. It isn’t even necessary to read the little blurb of information below that because with the image of the teeth, the slogan in large font, and the colored toothpaste bottle/package in the bottom, you’ve got all the information you need about the product.
I did not even realize at first what I was looking at. I think this is important because it made me pause and actually examen the poster ad as a whole. To me, it is really effective. WE all know that our teeth are important and that having a good toothpaste, toothbrush or mouthwash can make all the difference. But out teeth are not something that we actually put effort into thinking about everyday. If anything, they are a passing thought of “oh I need to brush my teeth”, if that. Sometimes I think that brushing my teeth or my hair is just a natural things now, it is programmed, a reflex. Loved the ad
I think it is really interesting that you chose to write about this particular poster because I actually just came across this the other day. I remember thinking the same sort of thing. I got the message right away, and it was both catchy and eye-popping. The advertisement is both playful and serious, which really adds a lot of depth to the message. I think that Crest did a great job of creating such a thought-provoking and interesting advertisement for their product.
This was so interesting. I actually said, “I know!” out loud about how all the toothpaste companies say that it’s #1 recommended by the dentist. I mean come on, as if. The picture grabbed my attention amongst other things. I think your title really drew me in to read your post because I thought, “should I roll the dice?” I think Crest did an excellent job with this advertisement.
This ad is a great example of how sometimes, advertisements are better off letting the picture “do the talking.” Although I love the caption underneath this picture because it’s catchy and plays off the joke of teeth as dice, I think the image is what really stands out. Considering there are many different toothpaste companies on the market, I think Crest did a good job differentiating themselves from other brands.