Organization: Block method

Intro:

• Short description of the issue presented by both artifacts and background information
• Thesis: While the advertisement and Emma Watson’s speech are both centered around the fight for gender equality, their methods for conveying new insight into the social issue are different.

Body Paragraph 1: “The Autocomplete Truth”

• In-depth description of the artifact, including its visual impact on the audience’s emotions
• Similar to the content of the speech but less casual wording
• Simple design (i.e; use of empty space and few words)
• Less is more for the impact of this artifact
• Intends to shock the audience in hopes that the disappointment of the Google search will inspire change

Body Paragraph 2: Emma Watson’s Speech

• In-depth description of the main talking points in her speech; how she brings new insight into the issue of gender equality by calling for men and boys to join the fight
• Gender equality negatively impacts men, in different ways but are also important
• Highlight the difference that the audience can hear Emma’s own life experience as a woman living in the UK in a highly competitive field of work as well as her upbringing
• Both artifacts convey a similar message, although Emma Watson’s speech is more personal and concerns the HeForShe campaign
• Emma provides a clear solution to the problem at hand

Body Paragraph 3: Clearly distinguish similarities and differences

• Both artifacts originate from the UN Women organization and are within the same 2-year span
• Highlight the prevalent existence of sexism despite decades of progress
• Advertisement brings awareness and is a general call for change, whereas Emma Watson’s speech brings a clear solution to the issue and encourages everyone to join the cause for the well-being of every person that is negatively impacted.

Brief Conclusion:

• Restate thesis (not a direct copy and may be more than one sentence)
• Wrap up main ideas of the comparison of the two artifacts