Arguably one of the most beautiful things about the present is the way communication has become so convenient. People don’t have too much of an attitude towards search engines like Google, but social media is heavily resented on the other hand. The difference between Google and Instagram is that you are guaranteed to discover something you weren’t even looking for on Instagram, Google is for intentional searching. I’m not saying one is better than the other, however, I am praising Instagram for its ability to spread messages and trends. Through Instagram, I’ve come across many social campaigns and one of my favorites is FEMINIST. On its Instagram platform, the organization spreads quick, concise, and visually appealing information about all things feminism. After an informative yet aesthetically pleasing post falls upon the feed of someone like me, the user will go to the profile, likely follow, and probably click the link in the bio which is where the advocacy really happens.
Website: Feminist
According to its site, Feminist is “the largest women-owned social-first platform for women, girls and gender expansive people.” The word feminist may drive some people away. Many often read the word with negative connotation, even those who believe in the cause. Feminists are stereotyped to hate men. If one is able to look past the name and click on the site, they’d be greeted with a slogan that debunks this stereotype for the organization: EVERYONE CAN BE A FEMINIST. This in itself is a logical appeal. Anyone can support the cause.
The all inclusive site has menu options that take you to various sources of information including the organization’s newsletter, their magazine, and their group on Geneva where everyone who supports the cause can communicate. All of these things are free and that’s indicated on the site. That’s a logical appeal. It motivates people to follow the cause. It’s like when someone at a fair is giving out something for free and you don’t necessarily want it, but someone goes, “you might as well, it’s free!” The organization includes the word free as a reminder that it takes almost nothing to stay in the loop of things
The organization accepts donations on venmo but there’s no indication where those funds go. Venmo is also a questionable platform for an established organization to accept funds from. One can assume that the donations are to keep the organization running, but I’m personally curious as to why they need funds to maintain and online platform? This may also drive many people away from the platform.Â
In terms of taking action, the site directs users to resources such as voter registration, an abortion action “tool kit,” and many petitions, some of which don’t even involve women’s rights.