Instagram Story Topic:

Top 10 Books to Read Before College

 

EducationUSA Canada is a branch of our larger organization EducationUSA. EducationUSA provides branded content weekly that I usually post on Facebook and Twitter. However, I find that the content doesn’t work for our Instagram. On Instagram, we like to spotlight universities and Canadian students who attend U.S. universities. For this reason, I often recreate content we can’t use on our page. Here is an example of a time when I recycled content that didn’t work for our Instagram.

 

Instagram Story, I created using Adobe Spark:

 

 

Original content provided by EducationUSA:

 

 

 

While I find the graphics that EducationUSA sends us to be professional and on-brand, our Instagram is targeted for those in high school and college, and they often don’t respond to content like this on our Instagram page, but do so on Facebook and Twitter. This story, which I created, is interactive and increased engagement amongst our audience. Especially during COVID-19, when Canadian students began distance learning, and it increased the amount of time they spent interacting with our content.