Social Media Manager and Infographic Innovator Intern
EducationUSA Canada
Aug. 2019-Present
- Manage Twitter, Facebook, and Instagram using Hootsuite
- Advertise and promote events through the larger organization
- Collaborate with universities across the country
- Create infographics and social media graphics using Adobe Spark and Canva
- Analyze data to further brand engagement
- Incorporate digital marketing techniques
Media Manager & Secretary
American Association of University Women (AAUW) Penn State-WC Chapter
Aug. 2018-Sept. 2019
- Implemented marketing and promotion tactics that increased website traffic by 27% from social media posts
- Redesigned club website using WordPress
- Posted social media content weekly, improving member activity by 50%
- Utilized social media analytics tools to track member engagement
- Successfully spearheaded campaigns on social media platforms, including Facebook and Instagram
- Moderated social media pages to direct healthy and positive discussions
- Wrote monthly announcements and newsletters for members via email
- Procured website blog material and made monthly or bi-monthly blog posts
- Edited and maintained national brand to ensure consistent and appropriate campaign messaging
- Regularly planned and hosted Zoom meetings and other events on and off-campus
- Created and presented PowerPoints on women-led initiatives
Certifications and Extracurricular:
Hootsuite Platform Certification
Issued Oct. 2019.
Excel 2019 Essential Training
Issued Jan. 2020
Twitter Flight School
Issued Aug. 2019
Social Media Marketing: Optimization
Lynda.com – License # 72EAFE
Issued Aug. 2019
Online Marketing Foundations
Issued Jan. 2020