I developed an updated website design for Ruth Washburn Cooperative Nursery School (RWCNS), a private preschool in Colorado Springs, CO. The existing site design is over ten years old and is missing content, such as pages for donations, sponsorships, current families, and teacher resources. The site includes dense, repetitive paragraphs and a confusing site architecture, which add up to an unfriendly user experience. The purpose of the redesign is to use a human-centered approach to improve the experience of visiting the site.
The initial phase of the project included extensive user and competitor research. The research was distilled into five insights: modernize the visual design, increase accessibility, expand use case scenarios, re-map the site architecture, and improve the mobile responsiveness. The research insights were translated into wireframes using a mobile-first design methodology.
To modernize the site’s graphic design, I used the hand-drawn shapes from the logo throughout the site in different combinations to draw the viewer’s eye down the page. Additionally, I conducted a series of photoshoots to provide all new images for the updated site.
The new design includes better contrast for increased accessibility, simple text and images that quickly communicate ideas to the user, and updated architecture that groups content based on use cases. Finally, testing was conducted to gather user feedback. The feedback was incorporated into the final version of the design.
The final website design is ready to hand off to developers and provides the client with a modern, updated visual design that addresses all current customer needs.
Comments by bea9