In the August 8 & 15, 2016 issue of The New Yorker, an article by Jon Lee Anderson entitled “The Distant Shore” explores the Mashco, an isolated tribe in Peru, and the tribe’s interactions with various government, non-government, and religious organizations. As I read the article, I was struck by the impact of culture on our communication and the importance of various definitions of culture we learned in our text.
The Mashco, although they live in Peru, do not follow Peruvian customs. For example, the Mashco tribe has “a ritual greeting: they hugged visitors, put their heads on their shoulders, and then felt inside their clothing, as if to ascertain their sex.” (Anderson, 2016) The tribe also does not wear clothing except for a loincloth.
While the Mashco approach to greeting is different than the greetings one might encounter in other cultures and in other parts of the world, the author’s description of it also demonstrates a fundamental Western assumption. With the words “as if to ascertain their sex,” there is to me a clear implication that the author explains the manual exploration that takes place in Western terms.
Two categories of culture (Moran, Abramson, Moran, 2011) seem to apply here. In terms of Sense of self and space, this microculture seems to require very little personal space, at least in their greeting ritual. And their Dress and appearance is limited. Is it possible that feeling inside another’s clothing identifies elements of the person that are for the tribe, with their custom of wearing no clothing, clearly visible to each another? Possibly, as Anderson states with his Western viewpoint, this identification is about the gender of the person they are meeting, but perhaps there is another reason.
Another example of cultural perspective is a discussion of Mario Álvarez, an evangelical preacher, who works with the Mashco, trying to covert them to Christianity. When asked by author Anderson what the Mashco tribe will be doing in five years, he answers, “They will be evangelizing on behalf of the Church, because the Lord’s word is powerful.” (Anderson, 2016) Álvarez’s perspective about this indigenous tribe is informed by his own motivation and beliefs instead of any motivation apparent in the Mashco tribe.
This perspective reminded me of the Alan Greenspan’s own “conversion” to a belief in human nature and culture after his stint as Federal Reserve chairman. (Moran, Abramson, Moran, 2011, p.6) At a certain point, if people’s behavior does not change in the direction we anticipate, we must ultimately acknowledge culture. Leaders, and global leaders especially, must be utterly attuned to the culture of those they work with if we are to change people’s behavior in the direction we hope.
Moran, R. T., Abramson, N. R., & Moran, S. V. (2014). Managing cultural differences. Routledge.
Anderson, J. L., (August 8 & 15, 2016) A Reporter at Large. The Distant Shore. In Peru, a killing brings an isolated tribe into contact with the outside world. The New Yorker, 40-51