This bumper sticker states “There’s only one political party: THE CORPORATE ONE”. With this it recognizes the loyalty that many people have to one or the other political party. It uses logos to argue the fact that neither are good and there is really no difference, both are essentially owned by corporate interests.

I think this appeal is effective because it plays on an idea that many party supporters have about the other, but uses it to target them both. Most people are knowledgeable about the corruption that exists in politics, however, I believe many see it from a skewed perspective and are blind to the scale and scope with which corruption exists across all political parties. In my personal experience, I have heard both democrats and republicans argue that the other party is “bought out” or “run by corporate lobbying”. It is often a one way reflection on how bad the other party is, but the party they side with is not guilty at all. I think this way of thinking and blindness to the fact that both sides are guilty leads to a lot of pointless political arguments and division.

The bumper sticker directly targets this thinking. It likely can cause a viewer to to reflect on the fact that if one party is “bought and paid for”, then maybe both could be. Furthermore, the dollar signs inside the party symbols offer a good visual display referencing the monetary influence with in each party.

I think this message is especially effective because of how direct and clear it is. I see a lot of bumper stickers or slogans that leave me questioning what it is arguing for or even what topic it is addressing. The message in this bumper sticker is clearly represented and easily understandable. I think this is great because it allows one to ponder on it as they see it. They might see this at a stoplight or in traffic and right then and there they are already thinking about the specific point argued in the sticker as opposed to trying to interpret the meaning behind a vague slogan. Furthermore, the clarity of the message allows the viewer to look deeper into the content. For example, they could easily be inclined to look into lobbying and corporate influence of each party.