The Founder
Synopsis: “The Founder” is a biographical drama film released in 2016. The movie tells the true story of Ray Kroc, played by Michael Keaton, who transforms the fast-food restaurant chain McDonald’s into a global phenomenon. The film explores the ethical and business challenges faced by Kroc as he takes control of the company and turns it into a massive success, while also delving into the personal and moral implications of his actions. “The Founder” provides a compelling look at the entrepreneurial journey behind the fast-food giant and raises questions about ambition, business ethics, and the true origins of McDonald’s success.
Introduction
Provide a brief overview of the movie, including its title, release year, and the main themes of entrepreneurship and franchising. Introduce the historical figure Ray Kroc and his role in the development of McDonald’s.
- What do students know about McDonald’s and its history?
- What is their understanding of entrepreneurship and franchising?
- Discuss the historical context of the fast-food industry in the 1950s and 1960s.
Analysis/Discussions
Character Analysis:
- Discuss the main characters, focusing on Ray Kroc and the McDonald brothers.
- Explore their motivations, decisions, and the impact they had on the success of McDonald’s.
Ethical Considerations:
- Explore the ethical dilemmas faced by Ray Kroc.
- Discuss the consequences of his actions and decisions on both personal and business levels.
Entrepreneurial Traits:
- Analyze Ray Kroc’s entrepreneurial journey. What characteristics and actions define him as an entrepreneur?
- Identify and discuss the entrepreneurial traits demonstrated by Ray Kroc. How did these traits contribute to his success or challenges?
Franchising Model:
- Explore the portrayal of the franchising model in the movie.
- What are the benefits and drawbacks depicted?
- What are the advantages and challenges of the franchise model?
Impact on Business Landscape:
- Discuss how the success of McDonald’s changed the fast-food industry and the broader business landscape.
- Explore how McDonald’s has influenced American culture and the fast-food industry globally.
Activities
- Case Study Analysis: Research real-life case studies of other successful or unsuccessful franchises. Compare and contrast their strategies with McDonald’s.
- Ethics vs. Success Debate: Organize a debate on the role of ethics in business. Have students argue whether ethical considerations should take precedence over financial success.
- Design Fast-Food Franchise
- Investing in a Franchise Research Project
