Marketing
Why work in Marketing?
Marketing is a key to any organization. We can market anything – people (a political candidate), places (vacation spot), ideas (give blood), products (sneakers), or services (health care). At the center of all marketing efforts is the customer – whether that customer is an individual – like yourself, or another business like a grocery store or hospital. Firms identify their target customers and try to build profitable relationships with them by delivering value and satisfaction. Marketing is an “umbrella term” that includes activities such as marketing research, product development, advertising, social media, distribution, pricing, and many more.
Working at American Eagle Outfitters - Listen to Grace Baumiller, Behrend Marketing Alumnus and Marketing Retention Team Coordinator at American Eagles Outfitters in Pittsburgh, PA, discuss her roles and responsibilities at American Eagle Outfitters and how COVID has changed the company. The Challenges of Working in Corporate Retail in the Fashion Industry as a Black Woman - Listen to Jacqueline Jackson, Penn State Behrend alumnus with a degree in Marketing and International Business and Senior Director of Planning for Footwear Accessories at Ralph Lauren, Corp. She has worked at Gap, Coach, Ralph Lauren, and West Elm. Retail is where math and fashion merge! Pathways to Working for an International Marketing Company in New York - Listen to Veronica Lorya, Penn State Behrend alumnus in Marketing and International Business. She currently works in Consumer Marketing at the Innovation Center for Excellence for Moet Hennessey in New York City. This company is the wine and spirits division for a company with headquarters in France. Veronica describes her journey from graduating from Behrend, to choosing to teach intercultural communication for AFS (American Field Services), before returning to Marketing after participating in a marketing workshop in Texas and getting a job offer from one of the organizers.
A Retail Professional’s International Experience - Listen to Marissa Smith, Vice President, Transformation & Operations at Bluestem. Learn about the international experience of a retail professional who has traveled and worked overseas in Asia. She discusses how she moved to Hong Kong to learn about the business of her new company before coming back to the U.S. to manage teams from Asia and PA. She discusses her experience living and working in Asia after she moved overseas, where she lived for 5 years. She emphasizes the importance of being a lifelong learner. Working in the Email Verification Provider Industry - Listen to Jenna Devinney, Marketing and Communications Specialist at Webbula. What is a marketing and communication specialist? Have you ever heard of the email marketing industry? Listen to this podcast and learn about Webbula from Pittsburgh, PA, a data technology company. Jenna talks about her job responsibilities.
Making a Career in Digital Marketing - Are you a Facebook user? What is a Facebook Ad Specialist? Listen to Kelcy Kraus, Behrend alumnus in marketing and Facebook Advertising Specialist at Agency Elevation. She works with 80 agencies to help them develop their Facebook advertising. Learn about campaign creation, client management, and more.
Working in Social Media Marketing - Listen to Kate Becker, Behrend alumnus in Marketing and International Business and Senior Campaign Developer at ApexDrop. She discusses her journey from graduation to the workplace, how she got a job at ApexDrop, her roles and responsibilities at the company. Duties and Responsibilities of a Media Buyer - Listen to Bryce Putman, Behrend graduate in marketing and Video Investment Buyers at Mullen Lowe Media Hub. He discusses his journey from College to landing his first job in media. What is media buying? Learn about working with media vendors such as NBC Universal, ESPN, ABC Disney) and digital partners such as Roku and Hulu. He discusses his job responsibilities. Working for Oracle - Listen to Kevin O’Connell, Project and Supply Chain Management and Marketing graduate and Cloud Application Consultant at Oracle, discuss his roles and responsibilities, the importance of networking and internships, and finding someone you love to do.
Behind the Scene of Trade Shows - Event Planning is a dynamic position that applies project management skills needed to create and plan small or large events. Listen to Jonathan Wolff, Penn State Behrend alumnus and Customer Experience Specialist at Parker LORD, discuss how current roles and responsibilities.
Planning a Trade Show from Start to Finish - Event Planning is a dynamic position that applies project management skills needed to create and plan small or large events. Listen to Jonathan Wolff, Penn State Behrend alumnus and Customer Experience Specialist at Parker LORD, talk about how a trade show is run and discuss the differences between in-person events and virtual events.
Mixing Marketing, Engineering, and Chemistry - Listen to Angela Sweeney, North East Sales Manager for Structural Adhesives at LORD Corporation, explain how she is making a successful career in the business. She talks about what she does, where she finds excitement in her job, and what she does to make sure she is successful.
Working in the Medical Industry - Listen to Lyndsay Ackman, Behrend Marketing Graduate from Penn State Behrend and Associate Product Manager at LivaNova. LivaNova is a company that develops life support devices. In this podcast, you will learn about the duties and responsibilities of a product manager.
Learn about Business in a Manufacturing Company - Listen to Jana Goodrich, President of Seaway Manufacturing Corporation. What is Seaway Manufacturing? Learn the history of a family-owned company that is located in Erie, PA. Their customers are specialty home-improvement contractors in 20 states nationwide. Marketing Research Gives a Voice to Consumers - Listen to Britany Martinelli, Penn State Behrend alumnus with a Bachelor’s Degree in Marketing and Economics and an MBA and National Market Research Manager at Kaiser Permanente in Washington D.C. She reflects on her journey after graduation. Learn about the roles behind the creative aspects of advertising. What role does marketing research play in advertisement development and analysis? Marketing Is Not Only for Businesses: Learn about Nonprofit Marketing - Listen to Gerry Cicchetti, Director of Advancement at the Erie County Historical Society, explain how marketing is a key function in all organizations including non-profit organizations. We can market anything! Marketing is critical at even non-profit organizations such as zoos and museums. It is the key to all fundraising. Event Planning at a Non-Profit Organization - Listen to Nicole Kuhn, graduate of Penn State Behrend and Event Planner at the Barber Institute in Erie, PA. She discusses her experience at PSU: transferring college, switching major, attending a smaller school. She also talks about transitioning into the workforce and working at a nonprofit organization.
The Process of Pricing an Online Product - Meet Stephanie Maslow Blackman, owner and CEO of an online jewelry business based out of New York City. This podcast shares the psychological, competitive, and mathematical aspects of pricing for handcrafted, unique fine jewelry. Understanding Who Your Customers Are - Meet Stephanie Maslow Blackman, owner and CEO of an online jewelry business based out of New York City. This podcast shares insight about the target market or target customers for this handcrafted, unique jewelry product line. 