Listen to Britany Martinelli, Penn State Behrend alumnus with a Bachelor’s Degree in Marketing and Economics and an MBA and National Market Research Manager at Kaiser Permanente in Washington D.C. She reflects on her journey after graduation.
Learn about the roles behind the creative aspects of advertising. What role does marketing research play in advertisement development and analysis?
PA Standards:
- Career Awareness and Preparation
Learning Objectives:
- Relate careers in market research to individual interests, abilities, and aptitudes.
- Analyze career options in market research.
Appropriate for grades 11-12
Time: 9 minutes
