Duties and Responsibilities of a Media Buyer

Listen to Bryce Putman, Behrend graduate in marketing and Video Investment Buyers at Mullen Lowe Media Hub. He discusses his journey from College to landing his first job in media. What is media buying? Learn about working with media vendors such as NBC Universal, ESPN, ABC Disney) and digital partners such as Roku and Hulu. He discusses his job responsibilities.

PA Standards:

  • Career Awareness and Preparation
  • Career Advancement and Retention

Learning Objectives:

  • Relate careers in media buying to individual interests, abilities, and aptitudes.
  • Evaluate school-based opportunities for career awareness and preparation: courses in analytics.
  • Identify effective speaking and listening skills and time management skills.
  • Explain and demonstrate the importance of communication skills in the workplace.

Appropriate for grades 11-12
Time: 9 minutes