Listen to Gerry Cicchetti, Director of Advancement at the Erie County Historical Society, explain how marketing is a key function in all organizations including non-profit organizations. We can market anything! Marketing is critical at even non-profit organizations such as zoos and museums. It is the key to all fundraising.
PA Standards:
- Career Awareness and Preparation
Learning Objectives:
- Relate careers in nonprofit marketing to individual interests, abilities, and aptitudes.
- Understand the importance of marketing in nonprofit organization.
- Learn to get to know your customers to serve them better.
Appropriate for grades 11-12
Time: 3 minutes
