Amidst the political chaos that has taken over America in the past few months, the Inauguration occurred on January 20th to sworn in Joe Biden as the 46th president of the United States and Kamala Harris as the first woman vice president of the United States. Social media blew up due to the women in attendance of the Inauguration all dressed head to toe in monochromatic looks, but it was not done without a purpose.

As we enter a new era for the United States, this fashion statement did not go unnoticed and was a key factor of this historical day as we begin to emphasize the trend of unity that has been evidently lacking in our country during previous presidencies. As President Joe Biden and Vice President Kamala Harris enter the White House with more women in office than ever before, they took this opportunity to spread their unified message as they step into this important day in history.

The monochromatic outfits paid close attention to their color choices as many were seen in different shades of purple. Our country has been so divided by who is red and who is blue by one’s political choices, these primary colors mixed together are known to be purple. The choice to wear shades of purple was once again to evidently stress how we may have been separated in the past but we are ultimately unified as “one nation under God”.

Another key fashion trend that did not go unnoticed was the designers behind each perfectly suited individual. Biden entering the office will bring attention to the new emerging designers that deserve just as much attention as those already established. Black-owned businesses and others who attempt to express their passions for fashion will get their well deserved hard work on display in the White H0use as our new era of America begins.

From a PR standpoint, I believe this fashion choice was a very positive one as even though some may not agree or believe in the message of unity in America, the point was still evident and received by all audiences. This historical moment of our first woman Vice President was emphasized in these choices as their outfits were strong and empowering in themselves and for everyone watching. With a personal strong passion for the fashion industry, I found this to be the most powerful decision for the Inauguration to stress the importance of women empowerment, unity, and how all designers are equally as important.

This will become the start for not only a new era in America but a new era in fashion as this statement will continue on as monochromatic will be seen to become the latest trends. I can see PR professionals using this to their advantage and emphasizing monochromatic fashions in designers and stores across the world.