By Kaylee Berger
Nine Network is a popular TV network in Australia. The network has been gaining their highest audience traction since the cricket matches have been on. 2.5 million viewers nationally were recorded as Nine’s second consecutive peak within the time. Australia has been consistently beating England, so the hype is at an all time high for the games!
Sunday’s third session averaged 1.739 million capital-city viewers and 2.600 million nationally after Saturday’s broadcast had a national average audience of 2.079 million for the day and a metropolitan audience of 1.362 million for the final session.
Sunday’s second session averaged 1.612 million, and the opening session 1.359 million, as the cricket took out three of the top four ranking programs of the day. Nine News Sunday averaged 1.522 million, with discrete audiences of more than 450,000 viewers in Sydney and in Melbourne.
The cricket pushed Nine to a 30.0 per cent channel share on Sunday evening and a 36.7 per cent network share. Gem also took cricket as some states went to National Nine News.
Even The lunch-time The Cricket Show averaged 1.115 million viewers. The best non-Nine program on Sunday was Seven News (934,000). Border Security followed with 801,000 viewers.
OZTAM OVERNIGHT RANKINGS, DECEMBER 15
1 THE ASHES: THIRD TEST – SESSION 3 Nine 1,739,000
2 THE ASHES: THIRD TEST – SESSION 2 Nine 1,612,000
3 NINE NEWS SUNDAY Nine 1,522,000
4 THE ASHES: THIRD TEST – SESSION 1 Nine 1,359,000
5 THE CRICKET SHOW Nine 1,115,000
6 SEVEN NEWS – Sun Seven 934,000
7 BORDER SECURITY Seven 801,000
8 THE MENTALIST Nine 675,000
9 AGATHA CHRISTIE’S MISS MARPLE ABC1 653,000
10 WILD PLANET: NORTH AMERICA Seven 612,000
11 THE ASHES: THIRD TEST – PRE MATCH Nine 608,000
12 COASTWATCH Seven 606,000
13 BONES Seven 599,000
14 ABC NEWS ABC1 580,000
15 MODERN FAMILY EP 2 Ten 504,000
Copyright in the data is owned by OzTAM.
After these high numbers for Nine Network, it is evident that having sports on your network is crucial for its success. Australia’s culture has a large portion dedicated to sports. It is a way that the nation can join together and celebrate the beauty of their country, much like that of the United States. Nine Network is in a very good position having such a highly watched sport being shown live on their station. The network will continue to grow as the games progress.
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