Banking Black: A Guide to Start-Up Capitalization and Business Formation for Black Small Business Owners

By: Barry Howard

From the early twentieth century, with such vibrant economic enclaves like Tulsa’s Greenwood district or “Black Wall Street”, Black entrepreneurship has been in no short supply. However, this entrepreneurial spirit has been stymied by systemic disinvestment, red-lining, and predatory lending, among many other vices of racial prejudice. Black business owners have become fewer in size and vitality. We are here to investigate why that is. But before we start, we must know our history.

to know the past is to control the future 

The nation’s first, government-subsidized, bank serving formerly enslaved African-Americans was the Freedmen’s Savings Bank, established in 1865. Despite a rather notable rise, the Freedmen’s Savings Bank was bankrupted in under a decade, partly due to issues regarding the investments of its managers. Quite long after, other banks sprung up–––though this time, Black owned. The first of them: the True Reformers Bank, chartered in March of 1888. From this period into the early twentieth century, black businesses began to boom. According to reports from the National Negro Business League, the period between 1900-1930 saw the most vigorous uptick of black-owned business and trade––with its biggest leap from 20,000 businesses in 1900 to 40,000 in 1914¬¬––an increase of one-hundred percent, making it the “Golden Era of Black Business”, according to historian, Juliet Walker. Black barbers, shoemakers, merchants, dressmakers, undertakers, and restaurateurs were ironically thriving under the enmity of Jim Crow. However, as the paradox suggests, as society began to integrate, the black dollar began to depreciate. Some cite the increasing industrialization of America’s urban centers as the source of this shift.

Through this Post-Depression “New Deal” period blacks were locked out of opportunities to acquire capital to either salvage or sew new seeds of economic growth. Much to our collective shame, these practices continually subsist. Studies indicate that black entrepreneurs receive disproportionately less venture or “start-up” capital than their white counterparts. This trend may be due, also, to financial illiteracy, distrust of financial institutions, and overall lack of notable representation. There is a laundry list of reasons why things are not as they should be. But, what if I told you how better things could become? Banking Black. If black bank account-holders were to re-collateralize their assets with Black-owned banks, this could yield far greater dividends. According to data from the 2021 Home Mortgage Disclosure Act, 15.3% of black Americans were denied mortgages, compared to 6.3% for non-Hispanic white Americans. This is consistent with Black-owned banks comprising less than 1% of all U.S. Banking Systems and only 7.53% of credit unions. Discrimination in lending has been a long practice. Despite similar creditworthiness, Blacks often are rejected access to loans at well over twice the rate than whites.

Alternatively, Black-owned banks have provided mortgages, loans and accounts to those who would otherwise have no services. However, despite black-owned banks service to a majority minority clientele, they are still dwarfed by the overwhelming mass of mainstream lending institutions like–––Bank of America, Citi, Wells-Fargo and JP Morgan Chase. The “Big Four” or, the largest transnational banking institutions in the world, have the most sordid histories of discriminatory practices. From the days of the Antebellum era, institutions like Wells Fargo, mortgaged enslaved Africans as collateral for loans advanced to insolvent southern planters. This legacy has marred the reputation of these institutions.

the way forward

 The appropriate financial response to these historic and present day abuses would be an exodus of aspiring black business-owners to more localized, community banks. This will relieve tens of thousands of black barbers, beauticians, nail-techs, fashion designers, and retailers who’ve had to beg their families, churches and communities to do what essentially is the job of a bank or lending institution. This practice underscores the increasing deficit of underbanked and underserved black communities. Big Banks have the benefit of government and private subsidies that have allowed them to endure beyond many devastating financial crises. Black banks have not similarly had this luxury. In fact, the total number of Black-owned banks has steadily decreased since the turn of the last century. With 48 federally recognized black banks existing in 2001 being shrunk to only 20 banks, as of September of 2022. Lest we forget, there are over 4,000 banks insured by the Federal Deposit Insurance Corp, or FDIC. However, despite this discouraging shortfall, there are black-owned banks currently existing¬¬–––the largest being City First Bank in Washington, D.C.––and other non-federally recognized, Black owned “Fintech” banks that are increasingly gaining popularity in the minority-focused banking sector.

if at first you don’t succeed…dust yourself off and withdraw your deposit account 

However, the reality remains that most black Americans are not “banking black.” With such creative solutions like Church/community credit unions and even credit unions for members of intercollegiate, social fraternities and sororities, the black entrepreneur may have a path forward. Beyond this, it is incumbent on the aspiring entrepreneur to understand corporate housekeeping and business formation. Many organizations may elect to classify themselves as not-for-profit or B-corps, which may insulate them from some tax liability. This information can be found in your local Department of State. Sifting through the minutiae of these documents can prove burdensome to the untrained eye. The National (negro) Bar Association (NBA) could establish a network of black business attorneys, tax associates, and financial analysts to demystify the jargon and ease the transition of business formation. This is sure to stimulate the black economy and return the black dollar to the black community.

Despite companies such as Netflix and PayPal pledging millions into Black-led financial institutions ,which although noble, accounts for only 2% of their cash-holdings. There must be a greater sense of societal urgency to move the black dollar forward. The banking public need also be disabused of the misconception that Black-owned banks only lend to minorities. If the multiple diversity, equity and inclusion branches of large corporate conglomerates were incentivized to invest low-cost, low-interest business loans with Black banks and businesses, we may expect to see a steady increase in black business owners acquiring start-up capital. This will restore communal trust in black businesses. From then on, black economic success is almost sure to follow. But until we begin to think black, we cannot bank black.

This post has been reproduced and updated with the author’s permission. It can be found here.


Barry Howard

Barry Howard recently graduated from Penn State Dickinson Law in Carlisle, Pennsylvania. He is originally from Jackson, Mississippi and received his undergraduate degree from Tuskegee University.

 

 

Sources:

https://www.bankrate.com/banking/how-to-support-black-owned-banks/ 

https://www.forbes.com/advisor/banking/black-owned-banks/ 

https://www.nerdwallet.com/article/banking/black-owned-banks-and-credit-unions  

“Avoiding the Pierce” How to Avoid Piercing the Veil as a Small Business Owner

By: Brandon Garner

Congratulations! You have successfully set up a small business and have moved into the operational phase. Being the wise and shrewd businessperson that you are, you have set up your business as a Limited Liability Company (LLC) to ensure personal liability protection.

By setting up as an LLC, you understand that having personal liability protection is vital to a smaller business because unfortunately, you are not a “little big business.” You understand that as a small business, you are subject to lower sales, smaller assets, and fewer employees compared to your larger counterparts.

In addition, you know that external forces such as changes in government regulations, tax laws, and labor and interest rates affect a greater percentage of expenses for small businesses than they do for large businesses. All this is to say, that as a small business owner, the window for mistakes or misjudgments can be deadly.

But, setting up your business as an LLC is a silver lining of sorts for a small business owner like yourself. One of the largest advantages of an LLC is that the government views it as a completely separate entity from the business owner. This distinction protects the owner from any personal liability should the business encounter legal troubles in the form of a lawsuit or financial troubles in the form of debt collectors.

With that being said, the limited liability super-power of the LLC has a kryptonite that all small business owners should be aware of, and it’s called “piercing the veil.” But what exactly is “piercing?”

 

“piercing the veil”

In the most plain terms, “piercing the veil” is what happens any time a court holds a business owner or managing member legally or financially responsible for the company’s actions. The concept of “piercing” can be very confusing but if we focus on the idea behind an entity veil, the meaning of “piercing” becomes more clear. The idea behind the entity veil is to keep any business type that provides limited liability to its owners completely separate from the people who own and manage it.

As briefly mentioned above, keeping the business separate from the owners ensures that the owners’ personal assets can’t be used to satisfy business debts and liabilities. When this veil that keeps things separate is broken, then owners become subject to the liability they were previously protected from.

If this is still a little bit confusing, let’s think about “piercing” another way. Let’s say that there was a village with a giant wall separating and protecting it from a raging river. One day, the curious people of the village begin excavation on the giant wall and accidentally create a giant crack. The wall begins to crack more and more as the river water begins to penetrate. Eventually, the wall breaks completely and the village is flooded. Here, the village represents the owners of limited liability businesses, the wall represents the  veil, and the river represents any financial or legal liability.

In our scenario, the wall protected the village until the villagers created a crack that made the wall break and caused the river to flood the village. In “piercing,” the veil protects the owners from liability, but once the owners begin to mess with the veil, it can break and the owner can be held liable now that the veil is gone. But what factors open up a business owner to “piercing?”

Common factors that Open a Business Owner up to “Piercing” and How to Avoid Them

While there is no perfect set of factors that courts use to decide whether to “pierce the veil,” there are some common factors that courts refer to over and over again when analyzing a “piercing” case; commingling assets and failure to ensure adequate business capitalization.

One factor is the commingling of business and personal assets. Commingling may arise when a business owner creates an LLC but fails to create a separate checking account for the business and continues operating out of the same checking account for personal and business affairs. Comingling may even happen when the business accepts payments in the owner’s name or the owner pays personal bills from a business checking account.

The best way to avoid flying afoul of this factor is to make sure you are keeping your business assets separate from the assets of the owners. Have a business checking account and business credit card and only use these for business expenses.

Another factor is the failure to ensure adequate business capitalization. This factor is especially important for small business owners who as previously mentioned struggle to have as much capital as larger businesses. This factor can occur if a court determines that the company didn’t have enough funds to be truly separate from the owner and stand on its own.

To avoid running afoul of this factor it’s extremely important to be honest about the company’s profitability upfront and attempt to borrow funds if possible to ensure the company is adequately capitalized. Being undercapitalized puts creditors at risk and some business owners do this on purpose. Don’t.

Conclusion

As a small business owner, you constantly climb an upward hill to reach success. Unfortunately, the possibility of “piercing the veil” doesn’t make the hill any easier to climb, but hopefully, this post can help you avoid the common “piercing” factors that can land you in hot water.

This post has been reproduced, edited, and updated with the author’s permission. It was originally authored on February 7, 2024, and can be found here.

Sources:

https://www.sba.gov/business-guide/launch-your-business/choose-business-structure#:~:text=LLCs%20protect%20you%20from%20personal,income%20without%20facing%20corporate%20taxes.

https://www.daleeke.com/blog/2023/03/3-reasons-why-many-small-business-owners-form-llcs/

https://hbr.org/1981/07/a-small-business-is-not-a-little-big-business

https://www.lanelaw.com/business-debt-relief/blog/piercing-the-corporate-veil-how-business-debts-liabilities-can-become-your-personal-problem

https://www.sba.gov/business-guide/launch-your-business/choose-business-structure#:~:text=LLCs%20protect%20you%20from%20personal,income%20without%20facing%20corporate%20taxes.

https://www.wolterskluwer.com/en/expert-insights/how-to-avoid-piercing-the-corporate-veil

Image Sources:

Image 1:  https://tqdlaw.com/piercing-the-corporate-veil-when-your-llc-or-corporation-does-not-protect-you-from-personal-liability/.

Image 2: https://brownandblaier.com/blog/startup-llc-c-corporation-simplified/

Image 3: https://www.legalzoom.com/articles/piercing-the-corporate-veil-understanding-the-limits-of-llc-protection

Image 4: https://www.istockphoto.com/vector/dam-broken-gm1330519247-413909398

Image 5: https://www.clio.com/blog/commingling-funds/

Image 6: https://www.dummies.com/article/home-auto-hobbies/home-improvement-appliances/cleaning-organization/8-tips-for-organizing-your-paperwork-142969/

Image 7: https://www.patriotsoftware.com/blog/accounting/what-is-capital-your-small-business-accounting-guide/

Image 8: https://www.mbm-law.net/insights/importance-of-an-operating-agreement/

“Who Do You Work For?!” – What to Expect from Your Company’s Legal Counsel

By: Joe Crowley

You hired a business attorney to represent your startup. Nice work! Legal counsel can ensure your business doesn’t run into any trouble during takeoff. But what kind of advice can your attorney give? Can he/she help you with personal matters too? What obligations does your attorney have to you?

On the other hand, maybe you’ve stumbled upon this article because you’re considering securing an attorney for your business, but you don’t know what to expect. How can you pay this attorney? You understandably would prefer to keep your cash on hand for business expenses, not legal fees. Can you pay your attorney with an ownership interest in the company?

This article will answer questions such as these. I will explore the relevant ethical rules which control the actions of attorneys. In describing the ethical rules which affect business representation, I refer to the American Bar Association Model Rules of Professional Responsibility, a set of rules drafted by the national association of attorneys which have been adopted (perhaps with some modifications) by the various state governments of the United States.

For whom does the attorney you hired work?

Perhaps this question seems silly. After all, you hired the lawyer, so they must work for you, right? Actually, this likely isn’t the case. When you hire an attorney to assist your business, they probably represent the company itself, not its owner. While this may seem like a distinction without a difference, it actually matters a great deal. An attorney owes certain duties to its client, known as “fiduciary duties”. These duties require attorneys to loyally serve their client’s best interests.

Under ABA Model Rule 1.13, an attorney who represents a business owes fiduciary duties to the business itself, not its manager-owners. This means that, should a manager engage in activities which would harm the best interests of the company, the attorney is not only permitted, but required to take action to prevent such activity. This typically involves revealing the proposed harmful action to the higher-ups of an organization.

This rule is especially relevant if your startup is a corporation. The attorney of a corporation has an ethical duty to report activities of the managers which could hurt the company to the board of directors. This power even enables the attorney to reveal confidential information to third parties, should it be necessary to protect the company.

Hopefully, this rule is a total non-issue for you and your company. You obviously want your company to succeed, so your interests are aligned with its best interests. However, the fact that your attorney represents the company itself may restrict the kind of assistance they can provide you, as an individual.

can the company attorney offer you personal legal advice?

You picked an attorney because you feel you can trust them. Reasonably, you may also seek their advice for your personal legal questions. Can they provide this information if they represent the company? To give the annoying lawyer answer; it depends.

Your company’s attorney can also represent you, provided there is no conflict of interests. This rule sounds simple: if you ask questions unrelated to the running of the business, the company lawyer can answer, and thus also represent you, right? Not so fast. Conflict of interests rules are a minefield. You may think that a question is sufficiently unrelated to the business for a lawyer to answer but be disappointed to hear them refuse to answer. The existence of a conflict of interests is a highly fact specific issue – it depends on the situation.

However, just because there is a conflict doesn’t mean you’ll never get an answer out of your attorney. In many cases, an attorney can still represent two clients which have conflicting legal interests, provided the attorney believes he or she can still effectively represent both parties, and receives the informed consent of both clients, confirmed in writing.

can the attorney you hired serve as a director on your company’s board?

In short, yes. The company’s attorney is obliged to serve the best interests of the company, but he or she may also serve on the company’s board and offer business advice. However, this can pose some issues. If there is a conflict between the attorney’s ethical duties and their fiduciary duties as a board member (yes, board members have such duties too), this creates a major conflict of interests issue.

can the company attorney be paid with an ownership interest? 

Yes. The company attorney can accept an ownership interest in the company, provided the exchange is objectively fair and the client (so the business, as represented by its managers/owners) gave their informed consent, in writing. The attorney must also advise the company to seek separate legal counsel for negotiating this deal and give the company an opportunity to do so.

Other ethical issues

It is impossible to give an exhaustive list of the ethical rules which arise when an attorney represents a business. I will simply note that, when your lawyer interacts with federal agencies such as the IRS and the SEC on behalf of the company, the lawyer is subject to special ethical rules, imposed by those agencies, which may alter their behavior.

the takeaway

Hopefully, this article provided small business owners and managers with some idea of what to expect from their legal counsel. However, if you understandably have questions about what your attorney can do for you company, even after reading this introduction to legal ethics in business representation, you should discuss your concerns with your attorney. They will be able to describe the boundaries of your particular relationship and enable you to make the most effective use of your new counselor.

This post has been reproduced and updated with the author’s permission. It was originally authored on February 5, 2024 and can be found here.


Joe Crowley Joseph Crowley recently graduated Penn State Dickinson Law in Carlisle, Pennsylvania. He is originally from Fort Collins, Colorado and received his undergraduate degree from Colorado State University. He is interested in all aspects of business and tax law. He can contacted via email at Joe.mike.crowley@gmail.com.

 

 

Sources:

https://psu.pb.unizin.org/entlawoperationalissues/chapter/chapter-2-introduction-and-preview/

https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/model_rules_of_professional_conduct_table_of_contents/

Image Sources:

ABA Logo – www.americanbar.org

SEC Logo – https://en.wikipedia.org/wiki/U.S._Securities_and_Exchange_Commission#/media/File:Seal_of_the_United_States_Securities_and_Exchange_Commission.svg

IRS Logo – https://en.wikipedia.org/wiki/Internal_Revenue_Service#/media/File:Logo_of_the_Internal_Revenue_Service.svg

Other Images from Microsoft Word Stock Images

 

AI & IP: Four Important Letters for Business Owners to Know

By: Tessa Brandsema

Regardless of if you find yourself in the business world, academia, or simply browsing the Internet, it is nearly impossible to escape the discourse surrounding the recent insurgence of artificial intelligence. Its capabilities appear to be boundless, and many individuals have chosen to utilize its generative abilities to create art, brainstorm business ideas, and problem solve real world issues. However, it is incredibly important to note—especially for entrepreneurs and business owners just setting out—that there are potential pitfalls hidden in the glamour and ease of artificial intelligence that must be carefully navigated.

PROTECTING AI-GENERATED WORK 

Building an intellectual property portfolio is often on the first page of an entrepreneur’s to-do list: it is imperative to ensure that a business’s name, slogan, and logo are secured by trademarks, and that patents are procured for any inventions relevant to the company’s product or service offerings. Business owners must remember that as tempting as it may be to have artificial intelligence help out with designing the company’s branding or generating an eye-catching logo, the resulting images would not be protectable under any intellectual property options, a fact that is not emphasized by AI developers who may be pushing their software as mechanisms for services like logo creation. This is because material generated by AI lacks a human creator, which is a key factor that must be considered when obtaining a patent or copyright registration.

Artificial Intelligence Illustration Images - Free Download on FreepikIn 2022, the Thaler v. Vidal case addressed whether or not food containers that were created without any human contribution were patentable. The United States Patent and Trademark Office had originally rejected the patent applications based on their lack of human input, and the U.S. Court of Appeals for the Federal Circuit agreed, stating that statutory interpretation limits inventorship to natural persons, which obviously disqualifies AI mechanisms—but what about situations in which the subject matter in question was only partially created by AI? The U.S. Copyright Office considered this scenario when Kris Kashtanova attempted to obtain copyright protection for a partially AI-generated comic book. The images within the comics were AI-generated but human-selected, and Kashtanova wrote the text and oversaw the final arrangement of the images and overall book. The USCO ultimately concluded that while the text and arrangement of it were sufficient for a copyright registration, they made sure to specify that the registration excluded any artwork generated by artificial intelligence.

While many entrepreneurs may just be using AI to generate images for a company logo and not necessarily an entire comic book, it is still imperative to understand the implications of these decisions: a logo that may have been otherwise able to obtain a trademark or copyright registration is disqualified if created with AI. That is not to say that such a logo would be impossible to use, but as more and more businesses turn to AI for these creative needs, there may be an influx of highly similar branding onto overlapping markets, resulting in consumer confusion between product and service source identifiers—which is already one of the biggest issues intellectual property registrations strive to combat.

SAFEGUARDING ART AGAINST AI USE

On the flip side of this issue, creators are discovering that their artwork can be used as training data for artificial intelligence platforms. Generative AI ‘learns’ to create by looking at pre-existing work and then adjusting boundaries accordingly for queries by processing massive databases of text and images. This information is then used to create rules for the software, allowing it to respond appropriately when prompted. This suggests that some of the work that is flowing through this mechanism can be and likely is subject to some kind of intellectual property protection, carrying with it major legal implications. To avoid infringement upon another party’s intellectual property, some companies have gone the route of training their AI models only with content in which they already owned rights, limiting potential future conflict.

In Andersen v. Stability AI et al., three artists formed a class action suit against several AI platforms, alleging that their original work was being used to train AI in their specific artistic style, resulting in the capability of generating works riffing off of their own without license. While the case is still pending, the U.S. District Court for the Northern District of California is likely to find that images altered by generative AI are not automatically in violation of the Copyright Act as derivative works; this is not entirely unexpected, as rulings like this one were suspected to lean on interpretations of the fair use doctrine, which allows copyrighted work to be utilized without permission for various uses, including a transformative manner.Free vector hand drawn flat design npl illustration

While this arena still maintains an air of uncertainty, business owners and entrepreneurs looking to protect their intellectual property are encouraged to do so in an effort to mitigate risk and create a long-term protection plan. Individuals creating content or looking to safeguard their branding should police the marketplace to keep tabs on any potential infringers. At this time, responsibly maintaining trademark and copyright registrations is the best way to remain prepared to deal with infringers, whether they be AI-generated or not. Businesses undertaking transactions with AI platforms especially should require proper licensure for data, training or otherwise, as well as add disclosures for customers and partners alike regarding any use of AI.

CONCLUSION

Overall, it is unavoidable that artificial intelligence is here to stay; the path forward is best constructed by establishing how to best work with and around it, ensuring that all parties’ rights are preserved and creativity is respected, all while enjoying the distinct advantages that come with utilizing such unprecedented and far-reaching software. Advocates, creatives, and entrepreneurs alike must adjust to new industry realities facilitated by AI, and one of the best ways to do so is by establishing a robust intellectual property portfolio.

This post has been reproduced and updated with the author’s permission. It was originally authored on February 6, 2024, and can be found here.


Tessa Brandsema

Tessa Brandsema is a recent graduate at Penn State Dickinson Law and served as an associate editor of Jus Gentium. She is a former graduate from Millersville University, where she studied communication and media, political science, and international relations. Before law school, Tessa spent two years as an intellectual property paralegal.

 

Sources:

https://www.reuters.com/legal/legalindustry/protecting-artificial-intelligence-requires-arsenal-intellectual-property-laws-2023-03-31/

https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

https://www.msk.com/newsroom-alerts-Federal-Judge-Dismissive-of-AI-Complaint

Kicked to the Street: FTC Makes the Non-compete Obsolete – For Now

By: Tim Azizkhan

After 26,000 public comments, FTC to vote on rule banning noncompete agreements - OPBWalt Disney once said that the “way to get started is to quit talking and begin doing.” It seems the Federal Trade Commission (FTC) was listening. The FTC finally quit talking about banning non-competes and began doing it on April 23, 2024.

The much-anticipated final rule issued by the FTC would lift employment restrictions from millions of Americans, and according to the FTC’s projections, would increase new business formation, raise wages, lower health care costs, and spur a rise in patents. Yet what does the final rule actually say? Is the final rule even legally enforceable? What should business owners do? This blog will break down the FTC’s final rule and answer all these questions. Let’s jump right in!

What is a Non-compete? 

A “non-compete” is a contractual agreement that restricts a worker’s ability to compete against an employer during or after current employment. Employers can enter into non-competes with employees, independent contractors, interns, volunteers, and more. These agreements prohibit workers from seeking employment with competitors or from starting their own competing businesses. However, these restrictions are often limited by duration, industry, geography, and scope. Supporters tout non-competes as tools that protect an employer’s trade secrets, confidential information, client lists, and internal talent. Opponents decry non-competes as unfair burdens to workers, impediments to wage growth, and threats to competition.

The FTC’s official definition of a non-compete can be found in its final rule.

Summary of the FTC’s Final Rule

File:OOjs UI icon cancel-destructive.svg - Wikimedia CommonsThe FTC recently issued a final rule declaring the use of non-compete clauses as an unfair method of competition. The rule establishes a nationwide ban on the use of non-compete agreements with most of the American workforce. The new regulation would be effective 120 days after its publication in the Federal Register.

Employers would no longer be permitted to enter into any new non-compete agreements with workers. The rule does not apply to non-competes entered into by a person pursuant to a bona fide sale of a business entity. The ban would also make the vast majority of existing non-competes unenforceable. Only existing agreements between employers and senior executives would remain in effect. Senior executives are individuals in “policy-making” positions who make more than $151,164 annually.

The final rule will not apply where a cause of action related to a non-compete accrued prior to the effective date.

What Requirements Do Businesses Have Under the Final Rule?

The final rule requires employers to provide notice to affected workers that such agreements are now unenforceable. Notice must be provided before the final rule’s effective date and sent individually to each impacted worker. Acceptable communication methods include text message, email, or written correspondence. The FTC has provided businesses with model language (see page 556) that is approved as compliant under the final rule.

Will the Final Rule be Legally Challenged?

Free legal services for Veterans, service members - VA NewsSeveral legal challenges to the final rule are expected before the rule’s effective date, with two legal challenges already being filed in court. Parties are seeking injunctive relief against the rule, which if granted, would prevent the FTC’s final rule from becoming effective and enforceable until litigation commences. Legal arguments are likely to center around two central themes: 1) the constitutionality of the final rule itself and 2) whether the FTC has the legal authority to issue such a rule. The opposition’s goal with legal challenge is to delay the effective date of the rule, limit the final rule’s scope, and/or to have the rule eliminated completely.

How Should Business Owner’s Prepare for Possible Change?

Monitor the News

newspapers rolled up on a tableThe first thing that business owners should do is closely monitor the news for further developments, especially court rulings. The current form of the rule could be upheld, limited in scope, readapted, or struck down completely. Business owners should pay close attention to how any of these potential outcomes might change business compliance requirements. Legal counsel can also assist businesses is achieving compliance under the final rule.

Be Aware of State Laws

Business owners must still consider the implications of state law on their businesses. The FTC’s final rule only preempts (overrules) state laws that conflict with the rule itself. State law may still prohibit activities allowed under the final rule. For example, non-solicitation agreements are permitted under the FTC’s final rule but would still be prohibited by California law.

Become Familiar with Alternatives to Non-competes

Business owners should begin familiarizing themselves with alternative tools and strategies that can be used in place of non-competes. There are many alternatives that businesses can adopt to achieve similar objectives. A few are listed below:

Non-disclosure Agreements and Trade Secret Laws

4 things you should know about non-disclosure agreements ...Businesses worried about protecting confidential information can enter into non-disclosure agreements or may be protected by trade secret laws. Non-disclosure agreements create a confidential relationship that would prohibit disclosure of sensitive information by parties to the agreement. Trade secret laws create civil and criminal penalties for the “misappropriation” of trade secrets.

Non-solicitation Agreements

Non-Solicitation AgreementBusinesses worried about preventing their customers, clients, or employees from being poached by former employees can enter into non-solicitation agreements. These agreements prevent a current employee from soliciting the above-mentioned parties after leaving the company.

Improving Wages, Working Conditions, and Employee Benefits

Businesses worried about retaining talent should consider improving wages, working conditions, and employee benefits offerings. Employees stay at companies when they feel valued, and offering competitive and fair compensation is a great measure of that value. It costs employers an average of 33% of a worker’s annual salary to replace them, so employers may get a two for one here as they will save money and retain talent.

Conclusion

The story of the FTC’s final rule didn’t end on April 23, 2024. In fact, it was just the beginning of what has already proven to be a complicated and hotly contested issue. Significant legal challenges make the future of the FTC’s final rule hard to predict, but one thing is for certain: We are in for a wild ride!

This post has been reproduced and updated with the author’s permission. It was originally authored on May 6, 2024 and can be found here.


Tim Azizkhan Headshot

Tim Azizkhan, at the time of this post, is a second-year J.D./M.B.A. candidate at Penn State Dickinson Law. He is from Mechanicsburg, PA and is a proud graduate of Gettysburg College. Tim is a research assistant and the treasurer of the Business Law Society. He aspires to open his own business. Tim can be reached at the following email: tazizkhan@psu.edu

Sources:

NELP: FAQ on Non-compete Agreements

Economic Policy Institute: Non-compete Agreements

NOLO: Understanding Non-solicitation Agreements

Sayfarth: FTC Non-Compete Ban: What You Need to Know

JacksonLewis: Federal Trade Commission’s Sweeping Final Rule to Ban Non-Competes: What You Need to Know

FTC: Final Rule

ApolloTechnical: 19 Employee Retention Statistics That Will Surprise You

Indeed: Employee Retention: Strategies to Keep Employees

BrainyQuote: Walt Disney Quotes

OPB: FTC Image

Wikimedia Commons: Cancel Image

Thomas Reuters: Non-disclosure Image

Axiom: Non-solicitation Image 

Social Media Advertising – Best Practices

By: Maggie Huang
Screenshot of Twitter advertisement.

Social media has become a key source of advertising. Going viral on TikTok could be the equivalent of a business getting fast-tracked to success. The hype around the product often turns into dollar signs, so it can be smart for companies to hire content creators to feature their products. However, the Federal Trade Commission (FTC) has disclosure regulations that can get creators in trouble if they advertise on social media platforms without proper disclosures. Creators must understand that under these regulations, social media advertising is subject to the same rules as traditional advertising. This post sheds some light on how business owners, entrepreneurs, and social media content creators can minimize legal risks associated with modern marketing.

6(B) OrderS – The FTC Examines the Content Process

In March 2023, the FTC issued 6(b) orders seeking information from social media platforms about how the platforms protect their audiences from paid commercial advertising that is deceptive or otherwise harmful. The FTC orders required companies like Meta, Instagram, TikTok, YouTube, Snapchat, Twitter, Twitch, and Pinterest to comply by law. The FTC sought information on how the platforms examine and/or block such advertising, including fraudulent products, scams, counterfeit goods, or other types of fraud. The FTC’s primary goal was to gather updated information about the social media companies’ standards and policies for paid advertising. The order specifically asked about the companies’ advertising policies and how they monitor compliance with such policies. For example, how is technology used in this process? When does an issue escalate to requiring human review? The FTC’s broader interest was to learn how social media platforms assist their audiences in identifying content as advertisements.

FTC Crest

In recent years, there has been traction on this investigation because social media is currently the number one source of fraud. In 2022, consumers reported losing over 1.2 billion dollars to social media fraud. Social media fraud is a fraud that originates on a social media platform. While there is currently no public information about the results of the March 2023 FTC orders, deceptive advertising appears to be a top priority for the FTC when it comes to social media. The FTC is paying more attention to exactly how platforms sift through uploaded content to ensure that consumers are adequately aware that the content they are watching is advertising.

Entrepreneurs and small business owners must be aware of the continued crackdown on social media advertising. Entrepreneurs and small business owners should know that certain topics will bring more scrutiny in advertising. For example, the March 2023 FTC orders required social media platforms to hand over information, such as ad revenue, number of views, and other metrics, for advertising that touts potential income opportunities. Thus, if you’re advertising on TikTok about a possible sales job at your clothing store, you should know that such content is being looked at quite carefully by TikTok and, by extension, the FTC.

Unfortunately, social media is an avenue for perpetuating shams and scams, and these expansive information-gathering orders from the FTC are consistent steps in the right direction.

Best Practices

So how does one ensure they stay on the safe side when dabbling in social media advertising? There is a one-word answer: disclosures! The advertising law landscape can appear to be quite treacherous, with a vast amount of laws and regulations, for brands and influencers alike. However, one solid practice tip is to use clear language to disclose the brand relationship.

When do you need to disclose?

If you are working with a brand to endorse a product on social media, your endorsement message should make that relationship (often called a “material connection”) obvious. This relationship could be of a personal, family, employment, or financial nature. A simple example is if your clothing store gifts a discounted handbag to a content creator to mention the brand or bag in a video, the video must disclose that relationship. It is important to note that financial relationships do not necessarily refer to a brand paying a creator for a video. Business owners should disclose a relationship if anything of value, including a free/discounted item or other perk, was exchanged to mention the product in a video.

How do you disclose?

The rule of thumb is to clearly state that there is a financial, employment, personal, or family relationship with the brand. If the disclosure is written, the text should be hard to miss. So, if the advertisement is a picture or another type of post where text can be included, put the disclosure somewhere people are not likely to miss.

What about advertising in videos?

The disclosure should occur both during the video (in audio and text) as well as in the video description.

Screenshot of YouTube video in which advertising disclosures have been made.

The image to the left is from the Competition and Markets Authority page in the United Kingdom as an example of a good video endorsement that would likely comply with advertising requirements. In the image, you can see a clear indication of the “Includes advertisement” text in the top left corner. A viewer is unlikely to miss such a notation. The creator also explicitly mentions that the video is sponsored by the makeup company, as seen in the closed captioning.

What about advertising during live streams?
Screenshot of a livestream advertising makeup products.

Repeat the disclosure periodically! Live streams are live transmissions via the Internet. Live streams allow creators to broadcast their video and audio in real time. The FTC does not define what constitutes “periodical” disclosure, but to be safe, the creator should repeat the disclosure enough times that people joining the stream late will know they are in advertising territory.

When do you NOT have to disclose?

If there is no brand relationship, then no disclosure is required. Again, brand relationships can be personal, financial, family, or employment relationships. For example, if a social media creator simply purchased a water bottle and shared a video about how much they liked it, the creator does not need to disclose anything. In fact, the FTC does not require the creator to declare that there is no brand relationship either.

Conclusion

Entrepreneurs, small business owners, and content creators must work together to clearly communicate their material connections when advertising on social media. As social media advertising becomes an increasingly hot topic with agencies like the FTC, entrepreneurs, small business owners, and content creators must ensure they follow all requirements. It should be noted that the FTC is moving in the right direction by holding entrepreneurs, business owners, and influencers accountable for any unclear communication of their relationships. Clearly revealing these material connections allows the public to weigh endorsements more accurately, which means the public can make more reasoned purchasing decisions.

This post has been reproduced and updated with the author’s permission. It was originally authored on January 24, 2024 and can be found here.


At the time of this post, Maggie Huang is a 3L student at Penn State Dickinson Law. She is originally from Quincy, Massachusetts, and graduated from Bentley University in 2021 with a bachelor’s degree in Corporate Finance and Accounting. Maggie is interested in pursuing a career in business law.

 

 

 

Sources:

FTC Issues Orders to Social Media and Video Streaming Platforms Regarding Efforts to Address Surge in Advertising for Fraudulent Products and Scams

Disclosures 101 for Social Media Influencers

Advertising FAQ’s: A Guide for Small Business

Advertising on Social Media Regulation: Comments from an FTC Official

Expanding Your Food-Based Business: Food Trucks

By: Alexandra Keen-Tellez
Teal food truck.

There inevitably comes a time when every restauranteur or catering owner considers expanding their business. Food trucks are not only an increasingly trending way to sell food but also a smart way to expand an existing restaurant or catering business.

Choosing to open a food truck instead of a more traditional path to expand your business has several advantages, like less overhead costs. Presently, 30% to 40% of existing food trucks are owned and operated by established restaurants. Food trucks can broaden your customer base, increase profits, and allow for more creative flexibility. However, navigating this path can be confusing even for the most seasoned restauranteur. This post compiles a list of resources and guidelines for opening a food truck in Pennsylvania to assist you on this path. While it is not a comprehensive list, it is a great starting point for you and your potential new food truck.

The Good News?

Already having your own established restaurant or catering business gives you an edge. You already understand the industry, food safety, and health guidelines. You also already have an established reputation. Your food truck will require separate licensure but similar, if not the same, safety standard requirements. For example, you must adhere to fire codes and waste disposal requirements. Licensing and registering your food truck in Pennsylvania will be significantly easier with your experience, although it will not be without challenges.

Licensing and Permits

Pennsylvania requires food trucks to have the following licenses and permits:

      • Business License
      • Public Health License
      • Food Handlers License
      • Mobile Food Facility Permit

You will need a separate business license for your food truck from your already established business. You will also need to comply with all Department of Motor Vehicle requirements, such as a valid driver’s license and insurance for your vehicle. Hopefully, you are already familiar with Pennsylvania’s food handlers license (employee health permit) which is the necessary food safety certification that all employees handling food must obtain.

"Food safety" badge.

Unfortunately, there is no state standardization for local health department licensing, which means that specific and individual registration in each jurisdiction’s local health department where you want to sell food is required. Notably, Philadelphia and Berks County do not operate under the Department of Agriculture. Instead, they have their own requirements for licensing and permits to operate a food truck in their jurisdictions.

While your restaurant or catering business needs a retail food facility license, food trucks require a Mobile Food Facility Permit (MFFP). All mobile food facilities selling food that is not commercially prepackaged require an MFFP. The Department of Agriculture issues the MFFP permits and classifies them into four types. An MFFP permit ranges from $103-$241. Your food truck will likely be classified as a Type 3 or Type 4 MFFP, although it will largely depend on the food you want to sell. A Type 4 MFFP is for any complex food preparation or ‘a kitchen on wheels.’ Whereas, a Type 3 MFFP is for more simple cooking procedures like reheating a commercially processed food item. A Type 3 MFFP may require a commissary depending on the approval of your application and inspection. However, a Type 4 MFFP will absolutely require a commissary.

Do I need a commissary for my food truck?

You will more than likely need a commissary for your food truck. In PA, the commissary requirement depends on the classification of your food truck. What is a commissary? A commissary is a permanent and fixed operating base location to which your food truck returns to regularly to help or maintain the operation of said food truck. Maintenance can include: discharging liquid or solid wastes, vehicle and equipment cleaning, refilling water tanks and ice bins, and boarding food. A commercial commissary cannot be a residential, personal-use kitchen.

Commercial kitchen.

The personal-use exclusion means that having a pre-established restaurant or catering business will give you an edge since you do not have to worry about the separate costs of a commissary. Instead, you can register your commercial-grade kitchen as a commissary for your food truck. However, this will require the floor plan and all relevant information about your kitchen, now commissary, to be submitted with your application. During this process, there might be an additional food establishment application required.

It should be noted that the Department of Agriculture has a lot of discretion in approving your MFFP, including potentially restricting the proposed menu based on the limitations of your food truck.

FINAL considerations

There are several benefits to opening a food truck to expand your business, such as increased flexibility and lower operating costs. However, there are two important considerations to keep in mind while planning your food truck, such as where you hope to operate and for how long.

Where do you want to operate?

As mentioned earlier, several counties in Pennsylvania have their own process for licensing and registering your mobile food business. Some jurisdictions, like Bucks County, require a permanent commissary for any food truck to operate regardless of the classification type. Therefore, you must consider where you want to run your food truck, as it could mean several different licensing and permit requirements.

How long would you like to operate?

If you want to set up your food truck in a permanent lot or in a fixed place for long periods, it may require separate licensure as it may no longer be classified as ‘mobile’. Currently, a mobile food business is limited to 14 days or less in one fixed location. Additionally, operating your food truck at a special event or fair may require a temporary event license.

Conclusion

Opening a food truck is a great way to expand your restaurant or catering business. It can be significantly cheaper and provide more flexibility than your standard brick-and-mortar restaurant. It can allow for more creativity in the kitchen by giving you an opportunity to expand or change your menu and ‘test’ new recipes more frequently. Operating a mobile restaurant allows you to broaden your current customer base, such as reaching customers who might never have had the opportunity to try or experience your food. While a food truck can have its separate challenges, diligence, planning, and an adaptable mindset will help you and your food truck thrive.

This post has been reproduced and updated with the author’s permission. It was originally authored on February 8, 2024 and can be found here.


Alex Keen-Tellez, at the time of this post, is a second-year law student at Penn State Dickinson Law. She is interested in practicing business and corporate law. In her free time, she enjoys writing, baking, and cooking. Her favorite past time is traveling and she aspires to go to South Korea someday.

 

Sources:

PA Department of Agriculture – Mobile Food Facilities Application Packet

Food Truck Laws and Regulations

Park Up In PA: Your Ultimate Guide To Food Trucks In Pennsylvania

Supplemental Income: How to Expand Your Restaurant with a Food Truck

5 Food Truck Licenses and Permits Required in Pennsylvania

Curious How Much It Costs to Start a Food Truck?

Mobile Food Facilities, Fairs and Temporary Events

PA General Assembly – Title 3

​Pennsylvania Online Business Tax Registration

How To Get A Business License In Pennsylvania

Food Employee Certification

Employers Beware: Things to Keep in Mind for Job Advertisements

By: Savannah Parsons
Help wanted sign

Were you aware that employment discrimination does not only apply to current employees? Employment discrimination also applies to potential employees. Therefore, avoiding liability for employment discrimination starts with job advertisements.

Depending on how they are written, in-person and online job advertisements can impact employment discrimination claims. Potential employees may use job advertisements to help prove hiring discrimination claims, and the information provided in the job advertisement may even have consequences for claims of discrimination from current employees. To avoid discrimination claims, employers must be acutely aware of their hiring process which includes keeping track of how they advertise available jobs and who they advertise those jobs to. This article discusses what employers need to know when drafting their job advertisements.

How Employment Discrimination Claims Work

Hand picking out man from a lineup of 8 people.

The first thing employers need to understand about employment discrimination is that it is illegal to discriminate against current and potential employees based on their race, color, religion, sex (gender identity, sexual orientation, and pregnancy), national origin, age (40 years or older), disability, or genetic information. It is important to note that employment discrimination laws prevent facial and facially neutral discrimination based on these protected categories. Discrimination in an employment context means an employer has unfairly treated or harassed current or potential employees for belonging to a protected category, denied reasonable workplace accommodations, or asked improper questions about medical information.

The first step in an employment discrimination claim is for a current or potential employee to file a charge with the proper governmental agency, like the U.S. Equal Employment Opportunity Commission. Each state has its own version of the federal agency where claims can be filed or cross-filed between the state and federal agencies. Sometimes, like when an employer has very few employees, the employee must file the claim with a state agency. Additionally, in some states and with certain types of claims, the employee may file the claims privately without involving an agency. The agency assesses the claim and determines whether there is probable cause to file a lawsuit during the second step of the claims process. If the agency determines probable cause exists, they will inform the claimant of their decision. The claimant then has 90 days to file suit.

Things to consider in Job Advertisements

Job vacancy signAvoid Facial Discrimination

The first and most obvious thing to avoid is posting job advertisements that are explicitly discriminatory. Job advertisements should never post requirements directly related to the categories protected by employment discrimination laws. As a reminder, the protected categories are race, color, religion, sex (gender identity, sexual orientation, and pregnancy), national origin, age (40 years or older), disability, and genetic information.

Explicitly discriminatory job advertisements are easy to avoid, especially when the employer familiarizes themselves with the federally protected categories and any additional categories protected by state laws. To ensure a job advertisement is not explicitly discriminatory, avoid posting requirements like “female candidates only,” “Americans only,” or “native English speaker needed.”

Avoid Facially Neutral Discrimination

While most employers probably know not to use the facially discriminatory language discussed above, there are some nuanced job requirements that employers should also check for before posting. Some job requirements seem innocent, but when a critical eye examines them, the requirements show signs of discrimination. For example, a job advertisement that uses phrases like “recent college grad,” “proficient experience with technology,” or “fresh and vibrant personality” in its requirement section raises red flags for potential age discrimination. Although the job advertisement itself may not be enough to hold an employer liable for discrimination, should a person over 40 years old bring a claim using the above advertisement in conjunction with other proof of discrimination, the advertisement may help them be successful in their claim.

Only List Real Requirements

Since current employees can use job advertisements to prove employment discrimination and potential employees can use them to prove hiring discrimination, employers need to make sure they only list job requirements that are really requirements. The requirement section of a job advertisement should never list pretextual requirements meant to disqualify a certain type of candidate. Pretextual requirements will likely open up the employer to hiring discrimination liability. For instance, stating that frequent travel is a requirement for the job when it is not really a requirement could be seen as a way to dissuade pregnant people, older individuals, or persons with disabilities from applying.

Advertise to Everyone

Employers should also avoid exclusively advertising to particular demographics. Exclusively advertising to some people but not others will likely result in potential employees who belong to one or more protected categories being left out of the hiring process. For example, only advertising to a specific age group, a particular sex, or a specific religious group can cause potential issues. In practice, employers should post job advertisements in a variety of places, accessible to many kinds of people, to avoid exclusive advertising.

Hire Employees that Match the Posted Job Requirements

Employers wanting to avoid discrimination claims will do more than just ensure their job advertisements do not discriminate through facially discriminatory, facially neutral, or pretextual language. A cautious employer will follow through on hiring employees who possess the requirements in their posted job advertisements. Employers hiring employees who do not meet the posted job requirements put themselves at risk of a potential employee filing a discrimination claim using the job advertisement as proof that the requirements had a discriminatory purpose.

Final Thoughts

Overall, employers must avoid posting job advertisements that include explicitly discriminatory job requirements, requirements that have discriminatory implications, and requirements that are not real requirements. Employers should also make sure they vary where they post job advertisements and only hire employees who fit the posted job requirements. This article is in no way an exhaustive or definitive list of things to avoid in job advertisements. Rather, these are just some things to consider. It is always best for employers to consult with an employment discrimination attorney for specific questions and guidance on what they should or should not put in a job advertisement.

This post has been reproduced with the author’s permission. It was originally authored on February 11, 2022, and can be found here.


Savannah Parsons, at the time of this post, is a Penn State Dickinson Law graduate. She is originally from Bath, New York, and graduated from Troy University. Savannah is interested in family and disability law.

 

 

Sources:

Prohibited employment policies/practices, U.S. Equal Employment Opportunity Commission. (n.d.). Retrieved February 11, 2022.

What is employment discrimination? U.S. Equal Employment Opportunity Commission. (n.d.). Retrieved February 11, 2022.

Workplace fairness. Midwest New Media, L. L. C. (n.d.). Retrieved February 11, 2022.

Online Seller’s Guide to Sales and Use Tax

By: Aaron Holland
Hands coming out of computer screens to exchange money for an item.

Only two things in our lives are certain: death and taxes. One occurs at the end of our lives, and the other occurs throughout our lives wherever there is an exchange of money. Sales and use tax is a specific tax that affects every purchaser, from the middle-aged person buying a new Corvette to the 10-year-old buying a Coke from the local convenience store. All entrepreneurs, especially those selling goods online, need to understand sales and use taxes in the state(s) that they are legally connected to.

Basics of Sales and Use Tax

There are two types of taxes that every purchaser is subject to. Purchasers pay sales tax on certain goods and services when buying products within a state that imposes the tax. On top of that, purchasers may be subject to taxes even when they purchase goods in a jurisdiction that does not charge tax. Specifically, a purchaser may be required to pay a use tax to a taxing state when they use or consume taxable items they obtained from a non-taxing jurisdiction. For example, if a consumer buys manufacturing goods in Delaware (a state without sales tax) and then uses those goods to create a product in Pennsylvania, the consumer owes a use tax. In this situation, the use tax forces the consumer to pay the Pennsylvania Department of Revenue the appropriate amount since they never paid tax on the item in Delaware.

A Link Between States

Chart displaying state sales tax

Sales and use taxes are not federally adopted. Instead, individual states and their local jurisdictions decide whether these taxes will be imposed and collected. Due to the localized nature of these taxes, the United States showcases a variety of tax percentages and collection methods. As examples of the varied tax percentages, Pennsylvania has a flat 6% sales and use tax, with a few local jurisdictions, such as Philadelphia and Alleghany County, adding 1% or 2%, respectively. This percentage varies in other states, for example, California taxes 7%, Maryland taxes 6%, New York taxes 4% with an additional average local sales tax of 4%, Florida taxes 6%, and Oregon taxes 0%.

These tax percentages are important for businesses to know as they must pay sales tax to the state(s) in which they operate. For the traditional brick-and-mortar business, the state in which the business operates is easy to understand. However, determining a legal connection to a state can be more difficult when your business operates online. Typically, creating, selling, or packaging goods in a state forms a legal connection between your business and that state. Notice that a business can form legal connections to multiple states and may, therefore, be required to pay sales tax to all those states. Understanding the states that your business has connections with is especially important if your business (1) has workers that work remotely from different states or (2) utilizes a fulfillment service, such as Amazon, that houses your products and ships them from a different state. Situations like these may make your business responsible for paying sales tax to those states.

Responsibility for the Taxes

The business or individual selling goods or providing services is responsible for the sales and use tax that the taxing state charges. The sales and use tax, as seen when buying a new iPhone, is often passed on to the customer during purchase and tracked by the seller for end-of-the-year tax purposes. For certain small businesses or individuals selling goods in low amounts, not passing the tax on to the customer may be a business decision to keep the cost of your goods low. If you choose this option, you should calculate the sales tax at the end of the year to determine how much you owe your connected states.

Failing to pay owed sales and use tax to your connected states can lead to financial penalties, interest accumulation, and other fees. For example, in Pennsylvania, penalties are assessed for late filings, understating the amount of sales tax owed, and other major understatings in the filing. These penalties can account for excessive amounts levied against a business when the business fails to pay the correct sales and use tax to the state.

Is it Time to Pay?

Stack of money.

Businesses can be required to file their sales and use tax reports at different frequencies, depending on the type of business, the goods sold, and the rules of the taxing state. Pennsylvania requires sellers to file monthly, quarterly, or semi-annually. Keeping an eye on the tax timeline is helpful as there may be discounts for filing and paying these taxes early.

There are many exemptions to the requirement to pay sales and use tax to connected states. In many states, an exemption applies to certain items, such as groceries and wearable clothing, freeing those items from sales tax. Purchasers may also be exempt from sales tax. For example, certain manufacturers and non-profit organizations are exempt from paying sales and use taxes. Common resellers of goods are also usually exempt from sales tax upon the purchase, but not the sale of, the goods they resell. Therefore, if your business sells goods to resellers, the sales tax may not apply to those sales. Reviewing the exemptions to the sales and use tax can save your business time and money if you or your purchasers fall into one of the many exemptions states provide.

Final Thoughts for Entrepreneurs

    • Keep track of the sales and use tax your business owes
    • Learn what states your business has a legal connection to
    • Know those states’ requirements for sales and use tax
    • Understand your state’s exemptions and utilize all that may apply
    • Receive legal assistance for specific sales and use tax advice

This post has been reproduced and updated with the author’s permission. It was originally authored on February 10, 2022 and can be found here.


At the time of this post, Aaron Holland was a 3L student at Penn State Dickinson Law. He had an interest in all things business law, especially in the assistance of start-up businesses and new entrepreneurs. He previously spent 6 years with the United States Marine Corps as a Military Police Officer.

The Most Valuable Secrets Must Be Kept Secret – Why Successful Startups Should Utilize Non-Disclosure Agreements

By: Madeleine Kuhns-Baione

Startups that do not utilize Non-Disclosure Agreements (“NDA”) are at higher risk for financial instability or failure. Even if an entrepreneur feels that they can trust others, utilizing NDAs is one of the easiest yet most effective ways to protect a business.

What aRE ndaS?

Non-Disclosure Agreements, commonly called confidentiality agreements, are binding agreements where parties are legally required to keep specific information confidential. Parties to the NDA cannot share the information with third parties or use it for their benefit. NDAs are useful for all aspects of business, including sales meetings, negotiations, discussions with financiers, product suppliers, etc. Most commonly though, NDAs are used with employees and business partners.

What are THE BENEFITS OF ndAS?

1. Protect Intellectual Property

NDAs protect confidential information including, but not limited to – trade secrets, client information, marketing strategies, proprietary processes, coding techniques, and other sensitive information. NDAs give business owners the power to decide what information is confidential and protected. With this power, business owners can establish employee expectations regarding what information is protected and the consequences of violations.

2. May Minimize Competition

If a startup utilizes an NDA, the parties to the NDA are legally bound to keep confidential information from competitors. In addition, they may not legally use this confidential information to start their own competing business while utilizing the same processes, trade secrets, clients, etc. However, NDAs are not the “end all, be all” to minimize competition. NDAs only assure that a business’s confidential information is legally protected.

3. Provide the Ability to Pursue Legal Recourse

The utilization and enforcement of NDAs are particularly helpful for setting employee expectations and legally binding employees and third parties to abide by the agreement. However, an NDA’s effectiveness within a business is never guaranteed, as employees and third parties may choose to violate the NDA. Luckily, NDAs provide fairly easy legal recourse when a breach occurs.

If confidential information is shared in violation of an NDA, a business may file one of the following claims: breach of contract, breach of fiduciary duty, misappropriation of trade secrets, copyright infringement, or other intellectual property law violations. It is important to note that NDAs offer broad protection. Within an NDA, a business may include proprietary and non-public information that does not meet the standard of a “trade secret,” that other claims require. For example, a misappropriation claim would require that the confidential information meets elemental requirements for a trade secret, while an NDA may not.

If a business does not use an NDA and confidential information is shared, proving that the information is a trade secret may be more difficult. With an NDA violation, a business may file a breach of contract claim, seek an injunction to prevent the employee or third party from further violating the NDA, or the business may file a lawsuit for financial damages for the losses they suffered resulting from the breach.

HOW Can You Ensure That the NDA Is Enforceable?

An NDA is an enforceable contract. For contracts to be enforceable, there must be consideration. In plain language, contracts require a bargain between the employer and the employee or third party. In the case of an NDA for employment, the employer is receiving the protection of confidential information. To enforce the NDA, the employee must receive something in exchange. Some courts have held that at-will employment is sufficient for the NDA to be enforceable. Regardless of the circumstances, NDAs should always be thoroughly reviewed with an attorney, if necessary, to ensure that the NDA will be enforceable.

Even if an NDA appears enforceable, a court may find it is not. This finding may occur when the NDA includes broad language, information that is not confidential, or something illegal. To mitigate these issues, language and word choice should be extremely precise and specify what information is considered confidential under the agreement. Further, if the information stated within the agreement has been widely disclosed or is public knowledge, it is extremely unlikely that a court will uphold the NDA. Lastly, NDAs cannot force employees to engage in illegal conduct, such as legally forcing them to withhold reports of something they are required to report by law.

Although NDAs are easy to draft and utilize, businesses should give them significant time and effort to ensure they will be enforceable. If an entrepreneur utilizes an enforceable NDA, they are taking a big step toward protecting their business and preventing the disclosure of sensitive and confidential information.

This post has been reproduced and updated with the author’s permission. It was originally authored on February 1, 2023 and can be found here.


Madeleine is a 3L at Penn State Dickinson Law pursuing a joint JD/MBA degree. Madeleine studied International Business and Management at Dickinson College for her undergraduate education. Before attending law school, Madeleine worked as a Claim Manager at a 9/11 Victim Compensation law firm in NYC. Madeleine is interested in pursuing a career in business and/or healthcare law.