What do Seamen, Railroad Employees, and Transportation Workers Have in Common? An Exemption from Arbitration under the FAA

By: Luke Gorman

Are transportation workers exempted from arbitration under the Federal Arbitration Act (FAA), no matter the industry they are in? In Bissonnette v. LePage Bakeries Park Street, LLC, the U.S. Supreme Court overruled a recent Second Circuit decision and found that workers delivering baked goods were exempt from arbitration under the FAA. While the decision is brief, it cold have reverberating effects on industries across the United States.

What is the Federal Arbitration act? 

At almost 100 years old, the Federal Arbitration Act was passed in an effort to curb litigatioArbitration Agreement Imagen in employment disputes in certain circumstances. At the time, the judiciary was extremely hesitant to recognize that arbitration agreements had the same authority as other parts of contracts. However, Congress saw value in settling disputes through arbitration, seeing it as more efficient and cost effective than litigation. So, to go around the judiciary, Congress passed the FAA, granting  “compelled arbitration” agreements the same legal weight as other clauses in contracts.

Despite the value of arbitration, the Act outlines certain exceptions from compelled arbitration. In particular, the act outlines the Act does not apply to “seamen, railroad employees, or any other class of workers engaged in… interstate commerce.”

what did the court say in bissonnette?

Overruling a 2023 Second Circuit decision, the U.S. Supreme Court concluded that those delivering baked goods are not required to arbitrate under the FAA. Taking a “worker centric” approach, the Court declined to look at the primary industry in which the workers found themselves and instead looked at whether the worker “played a ‘necessary role in the free flow of goods’” within interstate commerce. While recognizing that Congress has the power to expand or retract the provisions of the FAA, the Court ultimately concluded that, as written now, the FAA covers those who transport goods, no matter if they work on railroads, in our seaports, or on behalf of a bakery.

who will be affected and why?

Trucking Image

This decision could have long lasting implications in our modern market. The American Trucking Industry revenues are projected to increase by over 50% over the next decade. This likely corresponds to our dedication to online shopping. By 2027, the e-commerce market is expected to total almost $8 trillion; valuing about one third of the U.S. GDP ($25.46 trillion). As a result, such a decision has reverberating effects on companies who make much of their money through the transportation and sale of goods throughout the United States. This could include large businesses, such as Amazon, UPS, and FedEx.

Looking beyond the mega companies, this decision has implications for small businesses as well. Small shops that hire individuals to transport goods within their local market could be required to settle employment disputes through litigation instead of  arbitration. Notably, this likely depends very little on what the business does: The Court in Bissonnette noted the requirement that future conflicts hang on what the employee does rather than what the business does. And while an employee could voluntarily decide to arbitrate if a dispute arises, the guarantee of arbitration no longer exists for small business owners who hire individuals who transport goods across markets.

This ruling also has large implications when it comes to the gig economy. The IRS defines the gig economy as activities where people earn income providing on-demand work, services, or goods, often through a digital platform like an app or website. However, more generally, the gig economy refers to the recent boom in independent workers and “side hustlers” within our workforce.

Gig Economy Image

From 2016 to 2022, the number of employed Americans who identify as “independent workers” increased by almost 10%. These individuals range from paid actors, to lawyers, to airBnB managers, to drivers. Some of the largest gig economy companies include Uber and Lyft as well as various food delivery services like Uber Eats. In Bloomberg, Jennifer Bennett and Khorri Atkinson warn that, if companies use arbitration agreements to protect themselves from litigating employment disputes in court, it could upend a large part of their business models.

how should you prepare for and handle future disputes? 

Businesses should keep in mind the benefits and drawbacks of arbitration when a conflict arises between the business and a current or former employee. If arbitration makes sense, employers should still do everything within their power to advocate for handling disputes before a neutral arbiter.

Transportation Workers IMage

However, when considering whether arbitration is binding on an employee, businesses must not be blinded by what the business does, but instead what the employee does in their position at the business. When an employee fills a role that is primarily transporting goods and/or services throughout a state or across states, there is a legitimate chance that they are exempt from mandatory arbitration under the FAA. When an employee fills such a role, businesses should be proactive in advocating for what they’d prefer while recognizing the fact that they likely cannot require arbitration. So, when an employee is prepared to shoulder the burdens and costs of litigation, under this new precedent, the business should be prepared to do the same.

With all of this in mind, the repercussions of this decision are likely not fully understood yet. The Supreme Court expressly declined to give their opinion on any alternative grounds in favor of arbitration. That includes an argument that the drivers weren’t engaging in interstate commerce because they delivered only within one state, as well as an argument that the drivers weren’t transportation workers to begin with. With these questions seemingly still unresolved, grey areas exist around whether certain employees who drive or otherwise travel by vehicle may avoid arbitration clauses, and businesses must tread even more cautiously when a conflict arises between the business and a transportation worker.

This post has been reproduced and updated with the author’s permission. It was originally authored on April 23, 2024 and can be found here.


Luke Gorman is a third-year law student at Penn State Dickinson Law. After growing up in rural Central Pennsylvania, Luke attended the University of Pittsburgh, where he received a Bachelor of Science in Applied Mathematics and Political Science. After graduation, Luke will be working at Martson Law Offices in Carlisle, PA, where he hopes to assist on litigation and business law matters.

Sources:

Stanley v. City of Stanford, FL, 83 F.4th 1333 (11th Cir. 2023).

Castellano v. City of New York, 142 F.3d 58 (2d Cir. 1998).

Ford v. Schering-Plough Corp., 145 F.3d 601 (3d Cir. 1998).

McKnight v. General Motors Corp., 550 F.3d 519 (6th Cir. 2008).

William D. Kennedy, et al., Where Can Your Company Be Sued? A 2022 Update on All Things Personal Jurisdiction, White and Williams, LLP (Jan. 4, 2022), https://www.whiteandwilliams.com/resources-alerts-Where-Can-Your-Company-Be-Sued-A-2022-Update-on-All-Things-Personal-Jurisdiction.

Craig Dashiell, Federal Venues May Not Be Available in Lawsuits That Members File Against Limited Liability Companies, Lowenstein Sandler: Blog (Oct. 22, 2021), https://www.lowenstein.com/news insights/publications/blogs/business-litigation/federal-venues-may-not-be-available-in-lawsuits-that-members-file-against-limited-liability-companies.

Americans with Disabilities Act, U.S. Department of Labor, https://www.dol.gov/general/topic/disability/ada (last visited Feb. 7, 2024).

Fact Sheet: Disability Discrimination, U.S. Equal Employment Opportunity Commission, https://www.eeoc.gov/laws/guidance/fact-sheet-disability-discrimination (last visited Feb. 7, 2024).

United States Census Bureau, State Population Totals and Components of Change: 2020-2023 (Dec. 18, 2023), https://www.census.gov/data/tables/time-series/demo/popest/2020s-state-total.html.

Armando A. Argueta, Why Incorporate in Delaware?, Silicon Valley Bank, https://www.svb.com/startup-insights/vc-relations/why-incorporate-in-delaware/ (last visited Feb. 7, 2024).

FMLA: What is it and How Does it Apply to You?

By: Jack Kline

When starting a small business, there are many questions that need to be answered. There are regulations to comply with, hiring requirements, and many other things running through your mind. There are some labor laws that only trigger if your business is of a certain size. One of the more notable of these, and the topic of our discussion here, is the Family Medical Leave Act (“FMLA”).

so, what is the fmla?

FMLA Guidelines for Employers: Compliance Is Essential | BASICThe FMLA is a federal labor law, enacted in 1993, that requires covered employers to provide protected, unpaid leave for qualifying reasons for its eligible employees. These employees are entitled to up to 12 weeks of unpaid leave each year. Further, the FMLA requires that their job is protected until they return, meaning that they cannot be fired simply for utilizing their allotted leave.

who is a covered employer?

There are three categories that a covered employer might fall under:

First, private-sector employers are considered covered for the purposes of the FMLA if and only if they employ 50 or more employees in 20 or more work weeks during the current or preceding calendar year.

Second, all public agencies are covered, regardless of the number of employees employed. This means that from the largest federal agency down to the smallest local government office, the FMLA act must be complied with.

Finally, local educational agencies (including school boards and public or private elementary and secondary schools) are covered as well. Similar to the waiver of the 50-employee requirement that public agencies receive, local educational agencies are not required to meet a minimum number of employees to provide the benefits of the FMLA.

who is an eligible employee?

FMLA vs. California Family Rights Act: Know the DifferenceAn employee must meet three requirements to be considered eligible and thus, able to utilize the benefits of the FMLA.

First, an employee is required to have worked at least 1,250 hours during the 12 months prior to taking their leave under the FMLA. This works out to 25 hours per week over a 50-week period. In other words, part-time employees may be covered.

Second, the employee must be working at a location where the employer has 50 or more employees within 75 miles. This means that the protections of the FMLA apply even to a regional company that may have several small offices in a township, county, state, etc. Returning to the “covered employers” section, this second requirement is not applicable to public agencies or local educational agencies.

Finally, the employee must have worked for the employer for at least 12 months; however, the 12 months do not have to be consecutive.

eligible v. ineligible leave 

Not all leave is created equal. As a result, the FMLA only covers eligible leave. So, what is the difference? Eligible leave covers serious familial and medical events. For instance, the birth of a child and bonding with them thereafter. Similarly, the placement of a child for adoption or for purposes of foster care. Serious health conditions, i.e., a condition that renders an employee unable to adequately perform their job duties, or care for a family member with a serious health condition. Regarding family members: when taking leave to care for a relative, the FMLA only applies to care provided to one’s spouse, parents, or child. Military caregiving leave is another eligible reason for leave and provides even greater protection than the standard FMLA provisions.

On the other hand, there are certain reasons for leave that are considered ineligible. For instance, having a mere cold or other minor illness, being in the middle of a move, vacations or travel, among other things.

how can eligible employees use the fmla?

The FMLA provides for two ways that an eligible employee can utilize their FMLA time. They can choose to use their time continuously, i.e., take the full 12 weeks at once. Or they can choose to use their time intermittently. Whether an employee uses their FMLA leave continuously or intermittently, both are limited by the same 12 weeks of eligible time in a singular 12-month period.

It is worth noting that as a covered employer, you cannot require that your employees take their time continuously. It is up to the eligible employee’s discretion as to how their FMLA leave is taken. When using intermittent leave, employees under the FMLA must make reasonable efforts to work with the employer, you, to schedule their leave in a way that does not unnecessarily disrupt business operations. Similarly, the employer must reasonably accommodate an employee’s intermittent leave.

small business exception to the fmla

Your business does not necessarily have to employee 50 people, in one location, to qualify as a covered employer. This exception applies to integrated and joint employers.

Integrated employers are employers with two or more businesses that share common management, intermixed operations, centralization of operations, or a degree of common financial control or ownership. These are employers that typically own multiple locations or branches. Joint employers are employers who use an employee sharing service. Think contract staffing.

If you qualify as a joint employer or an integrated employer, you might still have to offer the protections of the FMLA if the number of total employees adds up to more than 50.

This post has been reproduced and updated with the author’s permission. It was originally authored on May 7, 2024 and can be found here.


Jack Kline is a 3L at Penn State Dickinson Law. He grew up in Richmond, Virginia and attended Virginia Commonwealth University (“VCU”), where he graduated summa cum laude with University Honors with a B.A. in Political Science.

 

 

 

Sources:

Lessons From the Life of a Master Marketer: Henry J. Heinz

By: Chandler Penn

Unlike most countries, it is not easy to identify quintessential American food items. For example, some people think of mashed potatoes, but mashed potatoes were first invented and introduced in Great Britain. Others might think of Barbecue, but Barbecue first originated in the Caribbean. I might be biased, but one food item that comes to mind that was both created and popularized in the United States of America is Ketchup. While Henry Heinz did not invent Ketchup, he is rightfully credited with making it a staple in the American diet, and a condiment loved around the world.

early life 

Henry J. Heinz - WikipediaBorn in Pittsburgh, PA in 1844, Henry was the oldest of eight children. Both of his parents immigrated to the U.S. from Germany and met in Pittsburgh. Henry’s father worked for brickmakers for a few years before deciding to start his own brickyard in 1850. Inspired by his father’s entrepreneurial spirit, Henry began selling the surplus vegetables from his family’s garden at the age of nine.

By the age of twelve, Henry had his own three acres to grow produce and he also upgraded to a horse and cart for his deliveries. At fifteen, he started making bottled horseradish to prevent people from making their own through a labor intensive and undesirable process. His genius marketing skills quickly showed as he decided to place the horseradish in expensive glass bottles. He believed that his customers would be assured of the horseradish’s purity and quality if they received it in a nice glass bottle. He was correct.

bankruptcy 

Product Label for Tomato Catsup by Heinz, Noble & Co., 1872-1873 - The Henry Ford At twenty-four, Henry entered into business with a wealthy friend. The company was called Heinz, Noble, & Company. In addition to horseradish, the company sold vinegar, mustard, pickles, sauerkraut, fruit preserves, catsup (early form of ketchup), and other items. Henry constantly experimented with seeds and produce to introduce new items to the company’s offerings.

The company grew for five years and proved to be very successful. The anchor branding was introduced in these years, which is still placed on every bottle of Heinz to this day. Having a recognizable brand was unique at this time because most food companies sold their products out of undifferentiated barrels. Once again, Henry’s marketing genius set his products apart. However, the Panic of 1873 hit Pittsburgh hard, eventually causing the company to go bankrupt by 1875. This resulted in a very low point in Henry’s life.

redemption

By 1876, Henry’s entrepreneurial spirit had revived and he started a new adventure, F & J Heinz Company, by pooling money from his wife and his cousins. Not only did he work hard to build this new company, but he also showed his honorable nature by paying off all the debts of his previous company even though he was under no legal obligation to do so. Henry was obsessed with offering the best product to his customers. He had a saying that the company operated from “soil to customer.” This meant that he wanted to use the freshest and best produce in his products, the safest and purest manufacturing processes, and to offer the finest and most affordable glass bottles for the food items to be presented in.

Henry’s emphasis on using fresh produce and natural food products was revolutionary during a time when many companies used saw dust and other unnatural items to stuff their processed food. Henry’s disgust with this practice in the food industry caused him to successfully lobby and assist Congress in passing the Pure Food and Drug Act. However, he was not entirely self-interested because the passage of this act created a major advantage for his company which had already been operating under the food purity guidelines of this law.

 

marketing genius

Henry’s entrepreneurial ability flowed most naturally from his extraordinary ability to market his products. One of his favorite marketing tactics was to set up booths at world fairs. At the 1893 Chicago Fair, the most well attended world fair in history, Henry was given a booth in the least visited part of the fair—the second story of the agriculture building. Henry did not let this discourage him, but he instead walked around the fair handing out free coupons to be redeemed at his booth. When the people turned in the coupons, they were given pickle pins with the Heinz logo on them. These pins became so popular that the second floor of the agriculture building had to be reinforced because of the thousands of visitors who gathered and waited in lines to visit Henry’s booth.

 

Henry found other unique ways to market his product. He had a fleet of trains that were decked out in the Heinz logo, and he even 49 Heinz Ocean Pier Stock Photos, High-Res Pictures, and Images - Getty Imagesdesigned some of his delivery wagons to look like his famous pickles. One of his largest marketing missions took place when he bought the Ocean Pier in Atlantic City, NJ. Here, Henry offered educational exhibits, art, music, and product sampling. It is estimated that the pier had over 15,000 people a day during peak season, and Heinz’s sales jumped 30% in the first year that it owned the pier. These are just a few of the many creative ideas that Henry Heinz employed in marketing a company that has a brand as ubiquitous as any other company in America to this day.

conclusion

Although Henry Heinz ran a business over a century ago, we can still draw lessons from his time building the Heinz brand. Henry teaches us that selling and marketing one’s products is easiest when the product is of true quality and made from the best materials. He also teaches us that failure is part of being an entrepreneur, and that one does not need to give up if one of their venture’s fails. Lastly, he teaches us that creating a marketable and recognizable brand is important in creating a successful and long lasting business.

This post has been reproduced and updated with the author’s permission. It was originally authored on May 8, 2024 and can be found here.


Chandler Penn, at the time of this post, is a third-year law student at Penn State Dickinson Law and has a B.A. in History. He will be pursuing a career in transactional law upon graduation. He may be contacted directly at cbp5548@psu.edu.

 

 

 

Sources:

https://pabook.libraries.psu.edu/literary-cultural-heritage-map-pa/feature-articles/success-every-bottle-hj-heinz-company

https://www.theellisschool.org/list-detail?pk=29093

https://hbswk.hbs.edu/item/henry-heinz-and-brand-creation-in-the-late-nineteenth-century#56

https://americanbusinesshistory.org/brand-man-the-hj-heinz-story/

https://www.thehenryford.org/collections-and-research/digital-collections/artifact/155246/

Entrepreneur from History – Cyrus McCormick: An Inventor & Born Marketer

By: Jonathan Biedler

Cyrus McCormick is considered the inventor of the mechanical grain reaper in 1831. This invention revolutionized American and global agriculture, greatly reducing farming labor requirements. While, as with many inventions, how much credit he should get is disputed, there is no question about his skills as a businessman. He was famously litigious, a zealous promoter of his product, and generally did a great job of commercializing and mass-producing the mechanical reaper.

early life

Cyrus McCormick was born in 1809 as the oldest of three sons of Robert McCormick, a plantation farmer in the Shenandoah Valley of Virginia. Robert McCormick was a tinkerer and inventor, taking out several patents, though none of his inventions achieved financial success. The McCormick plantation, however, did well and evolved from three slaves in 1800 to fourteen by 1830. As a child, Cyrus got a reasonably limited education despite the family being fairly well-to-do, but he was serious-minded and also at home in a workshop.

the reaper and the enslaved:

For decades, his father, Robert, tried to create a machine that could mechanically harvest grain. However, he eventually gave up. Cyrus successfully created the machine after changing the blade’s setup and demonstrated his reaper in 1831. Throughout the McCormick clan, there has been controversy regarding how much credit Cyrus should receive as opposed to his father. A man named Obed Hussley was the first to patent a reaper. Regardless, in a commercial sense, the reaper belongs to Cyrus.

Jo Anderson, an enslaved individual on the McCormick plantation, was Cyrus’s childhood companion and assistant. He helped Cyrus build and test the reaper. Jo’s role has usually been overlooked and forgotten; many discussions of Cyrus do not mention the McCormick family’s slave-owning or Jo’s role in the invention. In a sense, Jo was lucky; the McCormick family gave his role some recognition. He was freed before the Civil War, and Cyrus provided financial assistance to him later in life. Jo also experienced his father being sold away by the McCormicks, was illiterate as Virginia forbade slave literacy, and his career peaked as a farm laborer.

commercializing the reaper

Although Cyrus patented the reaper in 1834, his focus was on an iron foundry the family bought. However, in 1837, an economic downturn resulted in the foundry failing. Cyrus decided to improve the reaper, and in 1844, he visited the Midwest and decided it was the future of grain growing. He built a factory in Chicago using $50,000 the mayor of Chicago contributed. His brother, Leander, managed the factory, while his brother, William, did marketing. In 1847, he sold 800 reapers compared to just two in 1841. Despite his success, Cyrus encountered a new challenge. His original patent expired in 1848, and he fought to have it renewed unsuccessfully, though fortunately, he had also patented his improvements on the original model. Cyrus was a regular patron of the Supreme Court, with many of his cases presiding before them. Typically, over allegations of patent infringement, but in his private life, he turned a dispute over an $8.70 excess luggage fee into a 23-year legal battle, where he won a rather pyrrhic victory.

Cyrus successfully beat his competitors in other ways; it’s why we remember him and not Obed Hussley. Cyrus stressed the importance of quality in manufacturing and provided detailed instruction manuals for the farmers using his reapers. He also did something revolutionary for the time: he offered a warranty! “15 acres a day harvested, or your money back!” Although Cyrus would not budge on the price, he was willing to receive installments. Cyrus advertised in newspapers, hired traveling salesmen, and published an annual catalog. But most of all, it was showing off the actual product. He and his employees would demonstrate the reaper to farmers on Sunday afternoons after church. He also entered his reaper at various world fairs, often winning awards, including the Great Exhibition of London in 1851, which displayed thousands of inventions. The goal was to establish a reputation for being cutting edge and the best there is, and the other half of that was sometimes pretty aggressively casting shade on rival products.

By 1856, he was selling 4,000 reapers. He published an annual catalog starting in 1859. By 1870, 10,000 reapers sold. His factory was burnt down in the Great Chicago Fire in 1871, but he rebuilt it. Family drama was sometimes an issue; most notably, he had to fire Leander and run manufacturing more directly as his brother was reluctant to adopt mass manufacturing methods. By Cyrus’s death in 1884, though, they sold 28,000 reapers yearly. Throughout the decades, he constantly improved his product and started selling other farm machinery, though reapers remained his primary income. 

His son, Cyrus Jr.,  would take over the business after his death and further grow it. In 1902, it merged with four smaller firms to form the International Harvester Company, which still exists under Navistar and sells farm equipment today.

This post has been reproduced and updated with the author’s permission. It was originally authored on April 28, 2024 and can be found here.


Jonathan Biedler is a recent Penn State Dickinson Law graduate. He was the senior editor of the Dickinson Law Review. Originally from Martinsburg, WV, He graduated from Shepherd University with a degree in Political Science and a minor in History. In his free time, he enjoys reading, history, hiking and gardening.

Sources:

 

The Future for Small Businesses without Non-compete Agreements

By: James Moll

On April 23, 2024, the Federal Trade Commission (“FTC”) issued a final ruling that will affect businesses all across the nation going into the future. The ruling indicates that noncompete agreements nationwide will now be banned in an effort to promote business and increase innovation. Although the noncompete ban will have far reaching implications at all levels of business in the United States, a major question going forward is how will this determination affect smaller, state businesses in the future? Note that as of the publication of this blog post, the rule has been stayed while it makes it through legal challenges.

what are noncompete agreements?

Before analyzing the potential affects the noncompete ban will have on small businesses, it is important to first understand what a noncompete agreement is. Noncompete agreements, or more simply “noncompetes,” are provisions in employment agreements that essentially limit what an employee may do or where an employee may work following departure from the original employment organization.

As the name suggests, noncompete agreements are predicated on the idea that an employer can limit the ability of an employee to compete with the business in the future. Noncompete agreements can limit an employee’s ability to compete by placing restrictions on physical areas where the employee may work or types of work the employee can engage in the future. A study in 2019 determined that the most noncompete agreements in workplaces where any employees were subject to the agreement existed in the manufacturing, wholesale trade, and business services industries. That same study also determined that Texas, Ohio, and Virginia ranked highest as the states with workplaces where any employee is subject to a noncompete agreement.

the ban and its reasoning 

With the knowledge of what noncompete agreements are, we now can turn to the new FTC ban. The ban on noncompete agreements was announced on April 23, 2024 and was planned to take effect 120 days after its publication, or August 21, 2024. However, the ban has been stayed due to legal challenges.

Still it is important to understand what the FTC ruling does. The ruling itself bans all existing noncompete agreements as well as all future noncompete agreements by rendering the agreements legally unenforceable.

The one exception to the ban is that noncompete agreements for senior executives may still be enforceable after the publication of the new rule. However, going forward, new noncompete agreements for senior executives constructed after the ban will also be unenforceable. It is important to note that senior executives represent less than .75% of workers in the workforce.

When the FTC handed down its ruling, it indicated that its reasoning for the ban is that it will benefit the American economy. FTC Chair Lina M. Khan was quoted stating, “Noncompete clauses keep wages low, suppress new ideas, and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once noncompetes are banned.” By banning noncompete agreements, the FTC hopes that the ruling will help stimulate business growth. The FTC projects that following the ban, there will be more patents issued (prospectively anywhere between 17,000-29,000 more a year), around 8,500 new businesses will be created a year, and typical workers will earn $524 more a year. Another study, outside of the FTC, estimates that following the ban, 16% of workers will switch jobs while 7% of workers will start a rival business.

what does this mean for small businesses?

Although the future is very uncertain regarding what effects the ban will have, it could potentially be a windfall for the employees of small businesses as well as individuals who want to start a new business. New businesses that are just starting out face a number of risks and obstacles during the formation process. Generating capital, finding a consumer base, and initiating the production of products just to name a few.

Additionally, noncompete agreements have the potential to upend new businesses before they even begin. If you are a noncompete agreement employee who wants to start a new business, you could potentially find that the agreement bars you from working within a certain mile range of a physical location. This in turn could make your business much less cost effective if the geography of your customer base is not in your favor. Some noncompete agreements could also bar a new business from being started if the agreement specifies that an employee cannot work in a specific type of business that would compete with the original business. Although the threat of competition may be detrimental to some businesses moving forward, the potential boon created by the new ban may be a huge stimulus to small business creation. Without the threat of legal action resulting from the breach of a noncompete agreement, we could see many new businesses start up in the coming years.


Patrick is a 3L at Penn State Dickinson Law pursuing a JD degree. He received a Bachelor’s and Masters in Criminal Justice from West Chester University before attending Penn State Dickinson Law. Patrick is currently very interested in pursuing a career in business law. He can be contacted at jpm7538@psu.edu.

 

 

Sources:

FTC Announces Ruling Banning Noncompetes: https://www.ftc.gov/news-events/news/press-releases/2024/04/ftc-announces-rule-banning-noncompetes

Noncompete rule: https://www.ftc.gov/legal-library/browse/rules/noncompete-rule

Noncompete agreements: https://www.epi.org/publication/noncompete-agreements/

16% of employees plan to quit once noncompete ban takes effect: https://www.legaldive.com/news/employees-quit-once-noncompete-ban-takes-effect-Clarify-Capital-FTC/715385/#:~:text=Dive%20Insight%3A,the%20formation%20of%20rival%20businesses.

Image Sources:

https://www.nbcnews.com/id/wbna27597183

https://www.theindianalawyer.com/articles/ftc-noncompetes-rule-ripples-out-into-indiana

Advice for Veteran Entrepreneurs

By: Vikram Mahadevan

Military Holidays and Observances — R&DASoldiers transitioning from active-duty service to normal life can face new challenges and uncertainty. Without the structure and hierarchical nature of military life, many veterans face decision paralysis when forging a path after their service. Veterans have various options, from enrolling in college to jumping into the business world through transition assistance programs. Many veterans find success and fulfillment after military service by becoming entrepreneurs and starting a business. The Veteran status can help build a strong brand, provide access to development and marketing tools and resources, and stand out amongst the crowd.

Building a brand 

Veterans have advantages in building strong, authentic brands, aiding their journey as entrepreneurs. First, veterans always have a story to tell. Stories, such as equipment inventories in the summer heat before a ‘Change of Command’ or an overnight mission in hostile territory, can humanize veterans as business owners and help forge connections with other businesses, suppliers, and customers. Soldiers understand the importance of presentation through their military experience. For instance, countless hours of shining boots and measuring spaces in a ribbon rack provide veteran entrepreneurs with the skill and ability to apply the same level of care to a brand image. While it can be a successful strategy, a veteran does not have to craft a gung-ho, tactical military brand (looking at you, Black Rifle Coffee Company). Veterans can translate their military experience, stories, and skills to develop a brand in any field.

leveraging veteran status 

IPPS-A Business Intelligence capabilities give Commanders readiness tools | Article | The United States ArmyVeteran status bestows access to tools entrepreneurs can leverage for growth and development.

Small Business Administration (SBA)

The United States’ SBA provides a wealth of programs to support veteran entrepreneurs. These include training programs, funding options, access to state and federal contracting programs, advice hotlines, and networking opportunities. The  Veteran-Owned Business  page on the SBA’s website expands on these resources. 

The SBA also holds regional Boots to Business programs as part of the Department of Defense’s Transition Assistance Program.  These programs are designed to provide entrepreneurial training including advice on developing your transition mission.

While the SBA’s excellent offerings are referenced above, the Veterans’ Business Outreach Center (VBOC) deserves a special mention. The VBOC provides veteran entrepreneurs with training and referral services at no or minimal cost. Additionally, spouses of military personnel can access VBOC benefits. The VBOC is an incredible resource for connecting with other businesses and gaining insight into the strategies of successful business owners.

tools, platforms, and strategies for marketing 

Use Your Story

Life in the military shapes values, work ethic, and your business approach. Connect your military experiences to your business goals to show customers the human side of the business and help them relate to you as a person representing a brand.

Use Your Skills

The military fosters an individual’s discipline, attention to detail, and task commitment. Turn your marketing goals into a mission and draft an OPORD to help visualize progress in a way that makes sense to you. Look at the industry to gauge the “commander’s intent” toward a specific product or brand. These are just a few examples of military-business translations that can aid veterans as they start a business.

Social Media Tips

Many platforms, like LinkedIn, provide a “veteran” badge for profiles. Others have veteran support networks and local business groups that allow entrepreneurs to network, bounce ideas around, and connect to develop businesses. If you enter a space without a veteran presence, do not be afraid to establish yourself and provide the missing perspective.

Stay Authentic

The modern consumer finds inauthenticity off-putting. Putting on a false military air and embellishing stories from service can have adverse effects if a customer senses they are not genuine. The modern consumer is bombarded with air-brushed visuals dressed up with branding, so a truthful, authentic message can be like a breath of fresh air. Furthermore, as a business owner, committing to an idea you genuinely stand for instead of forcing a fit is far more manageable.

Faking it til’ you make it can work, but consumers often detect the false messages and become weary when an entrepreneur pretends to be someone they are not.

Measure Success

Track tangible metrics and assess yourself like you would prepare an NCOER or OER support form. It is easy to get lost in vague ideas of success; thus, it’s best to use the tangible metrics that social media companies provide to track successes and failures. Track views and clicks for each post on  Instagram, Reddit, or Facebook. Set goals for interaction and follow through on them. Like a Commander, prepare the company for a CTC rotation by confirming unit readiness through training and health metrics, and analyze your company by tracking specific, clear, and countable statistics.

conclusion

10 military leadership traits much needed in the business world

Stay true to your service. Veterans are uniquely situated to start small businesses after military service. Remember to give back to the veteran community by offering discounts to veterans, supporting other groups underrepresented in the industry, and serving as a resource to soldiers still serving. Your service instilled incredible soft skills and now provides you access to a wealth of business resources designed to help you grow as an entrepreneur. You courageously signed on the dotted line, wore the uniform, and served your country. Channel that same spirit when making the leap of faith to start your business and life as an entrepreneur.


Vikram Headshot

Vikram, originally from Boston, Massachusetts, enlisted in the Army in 2015 as a 74D Chemical, Biological, Radiological, and Nuclear Specialist. After completing Initial Entry Training, Vikram served in the 63rd Chemical Company and 160th Special Operations Aviation Regiment (Airborne) at Fort Campbell, KY.  Upon leaving Army service in 2021, Vikram worked as a Legislative Assistant in the PA General Assembly and subsequently as a paralegal at Skadden, Arps, Slate, Meagher, and Flom. Vikram is currently a 1L student at Penn State Dickinson Law.

Sources:

https://www.sba.gov/business-guide/grow-your-business/veteran-owned-businesses

https://www.sba.gov/local-assistance/resource-partners/veterans-business-outreach-center-vboc-program

https://www.cactusmailing.com/blog/veteran-advertising

Featured Entrepreneur: Our Own Lewis Katz

By: David Leshik

One of Dickinson Law’s most esteemed alumni is businessman, Lewis Katz. Many Dickinson Law students have likely seen his name on the side entrance and portrait in the lobby of the school. For students with a keen eye, you may have even seen one generous donation of $15 million. Before his generosity, Lewis Katz was a billionaire entrepreneur.

early days

Katz grew up in Camden, New Jersey. He was raised under difficult financial circumstances when Katz’s father died when he was young. Katz attended Temple University for his undergraduate studies and, later, Dickinson Law. At Dickinson, Katz graduated first in his class in 1966 and obtained the highest grade in eight of his classes. This track record would make it seem Katz would be a superstar lawyer for decades to come, right?

law, parking & billboards

Upon graduation, Katz went on to found his law firm Katz, Ettin, & Levine. However, this may have been just a stepping stone. He would go on to make his fortune in parking lots and billboard advertisements. Katz initially invested in Kinney Parking Systems, which was one of the largest parking companies in the United States. He served Kinney in various roles including owner and CEO. Katz also served as chairman at Interstate Outdoor Advertising, a major billboard company throughout the United States. Throughout this time, Katz acquired numerous real estate holdings. Despite this success, like many entrepreneurs, Katz did not slow down here!

sports: nets, devils, yankees, yes?

In 1998, Katz was a part of an investor group with his friend Ray Chambers that purchased the New Jersey Nets for $150 million. In 1999, the same investor group also signed an agreement with Yankees owner, George Steinbrenner to form YankeeNets, which owned the two teams collectively. Katz and Chambers went on to establish Puck Holdings as an affiliate of YankeeNets. Puck Holdings purchased the New Jersey Devils for $175 million in an effort to increase leverage in negotiating sports broadcasting contracts.

As a result, the YES sports network was created in 2002. Due to various conflicts Katz and Chambers had with Steinbrenner regarding team operations and business management, Katz exited ownership of the teams and YES Network between 2003 & 2004. During Katz’s ownership of the Nets, they were two-time Eastern Conference Champions. As of 2019, YES Network was valued at 3.5 billion, and as of 2023, the Nets & Devils were collectively valued at a combined $5.3 billion.

final media activities 

Before passing away in a tragic plane crash in 2014, Lewis Katz was acquiring media companies for $88 million. Within the week preceding his death, Katz, and his friend Gerry Lenfest, had acquired full possession of ‌Philadelphia Media Network. This network includes: the Philadelphia Inquirer, the Philadelphia Daily News, and Philly.com. Katz was a strong supporter of journalism and wanted to return the Philadelphia media to what he perceived as their glory days of the 1980s. Throughout his life, Katz also had various other investments and ownership interests. When Katz graduated from Dickinson Law, who would have imagined he would be this successful? Professor Prince’s Operational Issues class had not even been created yet!

philanthropy & Generosity 

As the former director of the Katz Foundation, Lewis Katz supported a wide range of causes aimed at helping others. Katz valued the southern New Jersey and Philadelphia area that he spent a vast portion of his life‌ in. As an investor in these communities, he provided funding to various projects, and donated to nonprofits, including the Boys and Girls Club. Katz was also a strong believer in education. He donated ‌millions to both his alma maters, Temple University and Penn State Dickinson Law. His generosity helped keep Dickinson Law’s campus in Carlisle, Pennsylvania, and funded Temple’s Medical School. With his Jewish background, Katz also made generous gifts to congregations and other Jewish organizations in the Philadelphia area.

legacy 

As an entrepreneur, it may seem that the focus is always growth, money, and profits. Lewis Katz certainly experienced what it was like at the top echelons of society. Nevertheless, he always made it a priority to touch as many people as he could. His companies, teams, and foundations have touched the lives of millions. The legacy he created should be every entrepreneur’s ultimate goal. His longtime friend and Dickinson Law alum Corky Goldstein characterized Katz’s passing as a lost to the world stating Katz as:

“…Someone (Katz) who used his money for great causes, which will live on for generations. His legacy is well in tact, not only as a philanthropist, but as a human being.”

This post has been reproduced and updated with the author’s permission. It was originally authored on May 6, 2024 and can be found here.


David Leshik is a graduate of Penn State Dickinson Law and completed his undergraduate studies at the University of Maryland, College Park. David is currently an associate at Marshall Dennehey’s Philadelphia office. He has interests in civil litigation, environmental, and corporate law. David can be reached at dfl5192@psu.edu.

 

Sources:

https://www.nytimes.com/2014/06/02/business/media/lewis-katz-co-owner-of-philadelphia-inquirer-dies-at-72.html 

https://www.pennlive.com/midstate/2014/06/lewis_katz_kept_dickinson_law.html

https://www.wikiwand.com/en/Lewis_Katzhttps://www.inquirer.com/philly/news/lewis-katz-of-south-jersey-left-a-permanent-mark-on-business-media-and-medicine-20171102.html

https://pennstatelaw.psu.edu/photo/67476/class-1966

https://patch.com/new-jersey/cherryhill/lewis-katzs-vision-transforming-sports-media-cherry-hill-attorney-dies-in-crash

https://www.cbsnews.com/news/clues-scant-in-plane-crash-that-killed-lewis-katz-philadelphia-inquirer-co-owner/

https://en.wikipedia.org/wiki/Yankee_Global_Enterprises

https://www.nytimes.com/1998/10/29/sports/basketball-notebook-nets-league-approves-sale-of-franchise.html

https://nypost.com/2003/06/23/a-split-decision-yankeenets-group-on-the-brink-of-breakup/

https://www.forbes.com/teams/brooklyn-nets/?sh=686630b1f57e

https://www.forbes.com/teams/new-jersey-devils/?sh=6e569d465b37

Image Sources:

https://www.nytimes.com/2014/06/03/business/media/reflections-on-lewis-katz-a-believer-in-journalism.html

https://uncoveringpa.com/wp-content/uploads/2022/11/Dickinson-Law-School-in-Carlisle-7F0A3277.jpg

https://news.temple.edu/sites/news/files/styles/news_node_main_image/public/lewis_katz_2014commencement_medium.jpg?itok=xiWlqg26

https://uncoveringpa.com/wp-content/uploads/2022/11/Dickinson-Law-School-in-Carlisle-7F0A3277.jpg

You Get A Feature! And You Get A Feature! And You Get a Feature!: Oprah Winfrey’s Rise to Success

By: Miyah Kureishy

Oprah Gail Winfrey is one of the greatest female entrepreneurs in the world. She is a woman of color who paved her way into being one of the biggest success stories. Everyone knows who she is and what she does. However, not many people know about her early life struggles or what she really had to endure to climb the ladder of success.

Early Life

Oprah was born in a poor, rural town near Jackson, Mississippi on January 29, 1954. Her single mother was a teenager struggling to provide for her daughter. Her grandmother raised her in her early years and even taught her how to read at the age of three. Her grandmother would take her to the local church where she would recite Bible verses and poems. It wasn’t a grandiose life at the farm in Mississippi, but Oprah felt loved by her grandmother and the church community.

Life turned upside down when Oprah was 6. She was sent to Milwaukee to be with her mother who had finally found work in the city. Her mother was working long hours, and Oprah would be left at home with her cousins and uncle. Heartbreakingly, she was molested by those entrusted to take care of her for years.
Oprah could not endure the trauma anymore. When she was 13, she ran away from home. It did not end well because the juvenile detention center that she ran to did not have any beds available for use.

At 14, she was pregnant by her own accord. However, the baby was lost after it was prematurely born. After enduring more pain in 14 years than some in a lifetime, Oprah went to live with her father in Nashville, Tennessee. This is where her life finally started to change for the better. Her father was very strict and had many rules, but he believed in the person she could be. This led her on the right path. Oprah told The Washington Post in 1986, “If I hadn’t been sent to my father, I would have gone in another direction. I could have made a good criminal. I would have used these same instincts differently.”

rise to success 

With pressure from her father to be the best version of herself, Oprah did just that. At 17, she received a full scholarship to Tennessee University and won a beauty contest sponsored by WVOL. After winning, she was offered an on-air position at WVOL in Nashville. Oprah continued to work there for sometime, but was then offered a position as an anchor at WLAC-TV in Nashville at 19. Oprah Winfrey left Tennessee University and became the youngest and first Black female news anchor at this TV station. After thriving here and inspiring so many minorities watching the news, she moved to Baltimore when she was 22 to co-host her first talk show called People are Talking. Her personality shined through at the talk show, and she started catching many people’s eyes due to her talent and energy.

In 1984, she moved to Chicago to host Channel 7’s A.M. Chicago where she revolutionized the whole industry. By 1985, a mere one year later, Channel 7’s A.M. Chicago increased air time by half an hour and became The Oprah Winfrey Show. In 1986, Oprah formed her own production company, “Harpo Productions, Inc.”, which later on acquired ownership and all production rights over The Oprah Winfrey Show. By 1987, the show and Oprah herself were winning numerous awards including multiple Emmys. She continued to thrive and is still thriving, leaving a huge legacy on entrepreneurship.

oprah’s legacy on entrepreneurs

Oprah never stopped. And she still hasn’t stopped. She started off as a struggling child who craved more for her life. Oprah ensured that from a young age her past would not define her. She stated in O Magazine that she found her purpose in life: serving others. Oprah did not crave money, fame or success, she was focused on service. Oprah found her calling and expanded on that in numerous ways. She was constantly taking her own life struggles and thinking how I can make other people’s lives better. With this mindset, she became the first Black female billionaire in 2003.

 

Oprah teaches us that we can do it. We do not need to be born rich or have connections in the industry we desire. All you need is passion and drive. She inspires women entrepreneurs of all races that they dont need to assimilate to be accepted by our industries. The industries will mold to the entrepreneur. The legacy Oprah leaves on many entrepreneurs is to stay true to yourself and serve others. Do not let this world get to you. You carry more power than what you think.

This post has been reproduced and updated with the author’s permission. It was originally authored on April 26, 2024 and can be found here.


Miyah Kureishy is a 3L at Penn State Dickinson Law. She graduated from The Ohio State University in 2022. At Penn State Dickinson Law, she served as President of International Law Society, Mentorship Chair of Women’s Law Caucus, and Secretary of MESALSA.
Currently, she is a Business Entities tutor and a Research Assistant for Professor Prince. She is also the 3L Representative for Student Bar Association. Miyah has spent the last two summers interning for The Honorable Judge Victor P. Stabile at the Pennsylvania Superior Court. In her free time, she enjoys playing with her puppy and snowboarding.

Sources:

Decentralized Science: Revolutionizing Medical Diagnosis with Generative AI

By: Alec Shields

To start, AI technology has been around since the 1950’s, but as of recently, specifically in 2017, ‘Generative AI’ took the world by storm. Businesses around the world have quickly adapted and adopted the new AI technology, experimenting in a multitude of different areas, such as finance, education, law, science, and healthcare, where they have already changed the landscape for how those industries will operate.

what is generative ai?

Generative AI uses Large Language Models (LLMs) that break down data (i.e., words, letters, punctuation, symbols, spaces, etc.) into tokens that represent a sequence of characters either individually or grouped with other characters. Each LLM uses a particular list of tokens (e.g., GPT-2 language model uses a vocabulary of 50,257 tokens. Each one of the 50,257 tokens is given a unique identifier where the AI takes in a large amount of data (i.e., inputs), and then learns how the tokens are used within the data inputs, thus using probabilities to predict and determine what token will follow the last.

These LLM’s are able to do this because of something called a ‘transformer’. Transformers allow AI to understand language better now than ever before because transformers have the ability to analyze an entire data set in the blink of an eye, taking every character (i.e., token) into consideration, whether the dataset is just a sentence, paragraph, book, magazine article, etc.

Another key component that has allowed Generative AI and transformers become better and better at predicting what the next word in a sequence will be because of a concept called ‘self-attention’. Self-attention allows LLMs to understand the relationship between words (i.e., tokens) and is able to give them a value which helps it determine what words are the most important to understand the intended meaning, thus greatly helping the LLM’s capability to predict the next character/token in the sequence. In short, the more data that is fed to the LLM, the Generative AI self-attention feature will have a better understanding of how to weigh the characters/tokens from the inputs given to it, thus the AI model will become better at predicting what the next word should be.

openai 

A very popular and familiar Generative AI chatbot, Chat GPT, created and owned by OpenAI was launched November 30, 2022. The chatbot quickly became the talk of the town and all of social media was sharing samples they had, ranging from written poems, travel planning, stories, etc. Now almost 2 years later, Chat GPT seems to be the frontrunner in the AI space to change how customer service, education, business, healthcare, etc., are run.

generative ai being leveraged in healthcare – axon dao

It’s no secret that LLMs generative AI capabilities are going to be the future for an industry that is predicated on predicting future outcomes or early diagnoses based on symptoms, such as speech impairments,  physical ailments, or physical abnormalities.

 

Axon Dao, a company whose inception was in 2014 has since evolved into a company that leverages and utilizes AI and blockchain technology to monitor vocal biomarkers in humans to detect conditions such as Alzheimer’s, Parkinson’s Dementia, PTSD, and Huntington’s Disease. These vocal biomarkers have also been used to evaluate energy levels, and Axon Dao has stated this could be the future where individuals are evaluated before driving commercial trucks, cars, and/or operating large machinery.

Axon Dao uses its computational platform’s data inputs to create their generative AI predictor model that was originally designed to develop extremely sophisticated machine learning models, but has since integrated and now supports voice data analysis. Axon Dao utilizes blockchain technology to ensure data remains unaltered, secure, and traceable for all individuals who choose to share their data, for which they state that this allows individuals to have complete ownership and control over their data, thus enhancing trust by giving individuals the power to decide who can access their data for research purposes.

what would be the incentive for individuals to RElease their medical data to axon dao?

The incentive for an individual to grant Axon Dao the ability to store their data and share with other researchers comes in the form of paying individuals in a cryptocurrency on the blockchain called AXGT (Axon Dao). The distribution of coins to Axon Dao’s users ensure that individuals continue to provide medical data that is needed for further developments, and it also ensures researchers, doctors, scientists, etc., have all the data they need to make vast improvements in the healthcare industry.

is axon dao similar to openai regarding how their company operates and how their ai works?

Axon Dao and OpenAI are vastly different when it comes to how their companies and AIs operate. For instance, Axon Dao rewards its users with a form of currency to collect their data, OpenAI does not. Axon Dao is controlled by their community, and Axon Dao allows one to control and determine the visibility of their data throughout the process, OpenAI does not. Axon Dao operates as a central hub for any individual, including scientists, Dr’s, or research labs to contribute their data to their AI algorithm, OpenAI does not. Axon Dao also allows for researchers who are part of the DAO to propose new research ideas, which are voted on, and then potentially approved, OpenAI does not.

Pioneers like Axon Dao, whom have chosen to pave the way for future advancements within the medical industry by incentivizing individuals to voluntarily give their medical data for the betterment of humanity, potentially leading to breakthroughs, especially when it comes to pre-symptomatic detection, early-stage detection, and early intervention in Alzheimer’s, Parkinson’s Dementia, PTSD, and Huntington’s Disease have already changed the healthcare/research industry. Companies like Axon Dao have the potential to grow large very quickly, and I believe the time is now for someone looking to start a business and/or get involved with a start-up business of this kind to not only help yourself out financially in the future, but also, to help out humanity.

This post has been reproduced and updated with the author’s permission. It was originally authored on May 6, 2024 and can be found here.


Alec is a dedicated M&A Tax Associate at BDO, specializing in the complexities of tax law with a focus on mergers and acquisitions. Alec’s expertise is underpinned by a Certificate of Taxation from Penn State Dickinson Law. Outside of Alec’s professional life, Alec is a devoted husband and father, who cherishes every moment spent with his family. Additionally, Alec is a former Division 1 hockey player. Alec also has a passion for learning and researching  the benefits decentralized AI could offer humanity.

 

Sources:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11019981/ 

https://ig.ft.com/generative-ai/#:~:text=Transformers%20process%20an%20entire%20sequence,or%20generate%20%E2%80%94%20text%20more%20accurately

https://blog.miguelgrinberg.com/post/how-llms-work-explained-without-math

https://axondao.io/project-avoice.php

Image Sources:

https://blog.gopenai.com/large-language-models-llms-a-brief-history-applications-challenges-c2fab10fa2e7

https://voicebot.ai/2023/12/18/openai-startup-funds-converge-accelerator-starts-accepting-new-applicants/

https://axondao.io/how-axon-works.php

https://www.neebal.com/blog/generative-ai-vs.-predictive-ai-unraveling-the-distinctions-and-applications

https://twitter.com/AxonDAO/status/1762093735876165728/photo/1

 

Just a Little Frosting: How Mary Kay and Other Female Entrepreneurs Impacted the Cosmetic Industry

By: Meg Smith

Cosmetics first appeared in ancient Egypt over 5,000 years ago. Makeup was worn by both men and women to enhance their appearance and appeal to the Gods. Today, people wear makeup to amplify certain features. They wear makeup in an attempt to appear more attractive, to achieve facial symmetry, and simply because it makes them feel good.

Companies like Elizabeth Arden and Estee Lauder began to establish themselves in 1920 and 1946 respectively. Then fast forward two decades to 1963 and Mary Kay Inc. is born.

This article will focus on the story of Mary Kay Ash, the founding of Mary Kay Inc., and the business model she created that allowed other women to achieve financial success.

The founder – Mark k. ash (wagner)

Happy Birthday, Mary Kay Ash – Texas MonthlyMary Kathlyn Wagner was born in 1918 in Hot Wells, Texas. At the age of twenty-one, she became a salesperson for the Stanley Home Products company. In order to encourage people to buy the household items from the company, she would host parties. After much success with Stanley Home Products, she was hired by World Gifts in 1952. She spent roughly a decade with that company before leaving after another man (that she had trained) got promoted above her and was making a much higher salary than she was.

Mary’s marketing skills and her people savvy were second to none. She was driven to succeed regardless of the obstacles that were laid out in front of her. She believed in the golden rule: “treat others as you want to be treated.”

the beginning – mary kay, inc.

At the age of forty-five after becoming disenchanted with the traditional workplace, entrepreneur Mary Kay was determined to create her own business. She started her own cosmetics company from scratch, Mary Kay Inc., in 1963 with an initial investment of $5,000. She used this initial investment to rent a small office and manufacture an initial inventory of the skin care products. She also recruited nine independent salespeople. In the 1960’s, most American bathrooms were white. Mary Kay chose the infamous pink packaging for her products so that they could be displayed on bathroom counters.

The company was profitable in its first year and sold close to $1 million worth of products by the end of its second year.

the business model 

Mary Kay cosmetics are sold via a direct marketing model. They are sold through at-home parties and other events. The beauty consultants earn their income by selling directly to people in their communities and they earn commissions by recruiting new consultants to begin selling under their distribution network.

In 1968, Mary Kay purchased the first pink Cadillac. The car served as a mobile advertisement for the business. The following year, she gave her top five salespeople pink 1970 Coup de Ville cars. She had an exclusive agreement with General Motors to sell cars in the specific shade of pink only to Mary Kay. The beauty consultant winners of the cars received a company-paid, two-year lease, and then could choose to buy the cars at the end of the lease period. Mary Kay had different car incentive levels for her beauty consultants. Some beauty consultants could earn the use of a silver Chevrolet Malibu or a cash payment of $425 a month. Other beauty consultants could earn a black Chevrolet Equinox or Traverse, a Mini Cooper, or $500 a month. The top performers could choose between the pink Cadillac or $900 a month. Ford Mustangs and BMWs have been introduced as incentive options in recent years, but the pink Cadillac remains the top award for consultants whose sales exceed $100,000 in a year.

The Mary Kay Inc. culture was geared towards women. It was centered around making women feel valued and supported and gave them the ability to advance as far as they desired based on merit and effort.

key takeaways

Mary Kay Ash was certainly ahead of her time. She was an entrepreneur blazing new trails for herself and other women at a time in history when men dominated the business world. She empowered women and showed them what was possible. She helped them take control of their own lives and finances. While Mary Kay sadly passed away in November 2001, her legacy lives on.

This post has been reproduced and updated with the author’s permission. It was originally authored on May 8, 2024 and can be found here.


Megan (Meg) Smith is a rising 3L at Penn State Dickinson Law. She has bachelor’s degrees in International Business and French and an M.B.A. with a concentration in finance. Prior to coming to law school, Meg spent nearly twenty years working for Alcoa Corp. in corporate finance and government affairs. Meg is interested in practicing corporate law. To contact Meg, please email her at mps6962@psu.edu.

 

 

Sources:

  1. https://en.wikipedia.org/wiki/Mary_Kay_Ash#:~:text=Mary%20Kay%20Ash%20(born%20Mary,at%20least%20three%20dozen%20countries.
  2. https://www.marykay.com/en-us/about-mary-kay/our-founder
  3. https://www.biography.com/business-leaders/mary-kay-ash
  4. https://en.wikipedia.org/wiki/Mary_Kay

Image Sources:

  1. https://www.texasmonthly.com/articles/happy-birthday-mary-kay-ash/
  2. https://newsroom.marykay.com/media/50-years-and-still-driven-mary-kay-celebrates-milestone-anniversary-of-its-iconic-pink-cadillac-at-u-s-seminar/