Stephen Colbert of The Colbert Report utilizes satire, one of the most effective methods of persuasion, to discredit conservative opinions. By using techniques outlined in Thank You for Arguing, Colbert provides a unique perspective on controversial political issues. He reveals his disagreements with conservative ideas through satirical explanations, using humor as a means to deliver his opinions. Through a range of techniques, including American commonplaces, fallacies, and other satirical tools, Colbert discredits and censures conservative opinions.
In order to effectively satirize conservative ideas, Colbert often addresses issues and events that the conservative party expresses strong opinions about. One particular episode, titled Simon Schama, begins with Colbert describing marijuana. He mentions that everyone who smokes marijuana dies, proving its true danger. This statement utilizes the wrong ending tool. This logical fallacy alludes that smoking marijuana kills people, when in reality, everyone ultimately dies regardlessly of marijuana usage. Colbert then invents the word “Potsylvania” to describe colorado now that marijuana is legalized. He also described the people who have created businesses in the Colorado marijuana industry as “ganjapreneurs”. This fictitious word, though not supported by an established definition, offers a message understood through the combination of the meanings of the two words it combines.
Colbert utilizes the identity strategy to further his satire of Colorado’s marijuana situation. He says, “Here’s how you spot people who have been on the marijuana ski bus: they’re the ones snowboarding”. This generalization associates snowboarders with marijuana. The Colbert Report continues by establishing that smoking marijuana is a commonplace of Colorado. Colbert then uses the tool of editing out loud to correct himself by saying “… pot use is booming in colorado, actually everywhere” He speaks louder when saying “everywhere” to further the effect of his satire, using the turn the volume up technique outlined by Thank You for Arguing. While many conservative figures express that marijuana has become a major problem in Colorado ever since its legalization, Colbert discredits this opinion through his use of satire.
For the next segment of the show, Stephen Colbert changes the subject to Obama. He plays Fox News videos and satirically analyzes them. In the first video, Fox News mentions that Obama is pushing for salaried workers to become eligible for more overtime pay, bypassing Congress’s decision. Colbert then sarcastically states that Obama is killing America with this legislature, which mocks Fox New’s overreaction. Colbert also sarcastically refers to Obama as “Emperor Obama”. The word “emperor” has a tyrantic vibe that Colbert utilizes as a blatant fallacy. Stephen Colbert shifts the blame upon congress by saying “Congress does not support these new overtime rules. But why should they? They don’t work overtime, or time at all”. This intentional red herring changes the blame from directed toward Obama to Congress.
For the next segment, Stephen Colbert begins to discuss the Conservative Party’s criticism of Obama about the lack of people who signed up for Obamacare. Colbert says, “No one has signed up for Obamacare, give or take 4.2 million people,” The second part of the sentence provides a surprise ending to expose the truth that contrasts the conservative criticism. Stephen Colbert then mentioned that Obama was so desperate to alert people about signing up for Obamacare that he appeared on a show called “Between Two Ferns with Zach Galifianakis”. Colbert then stated that this immature behavior of the president “started a firestorm everywhere, from Fox News, to later in the day on Fox News”. This surprise ending persuasive technique emphasizes that Fox News is essentially the only group that found President Obama’s behavior inappropriate. Colbert later played a video clip of Bill O’Reilly claiming that Abraham Lincoln would never have appeared on a show like “Between Two Ferns with Zach Galifianakis”. In response, Colbert raised his volume and stated, “It’s true, Abe Lincoln would never have done a viral web video”.
(Conclusion)
p 218, 180, 228, 162