Familiarity over Tastiness: Why We Choose the same Foods

eating

Some of us are more adventurous eaters than others. Whenever I go to a restaurant, I go in with the idea that I’ll try something new, but I usually end up with the same thing I usually get on my plate. The same goes with my family’s grocery shopping habits. Our grocery list remains relatively similar each week. Why is this? A new study finds that it is because we choose to pick familiar foods over foods that we actually might think taste better.

This study observed 30 young people in two different ways. The first observation had the participants sit down at a computer and rate the snacks that were displayed on the screen (the snacks were associated with a location). There was no actual food provided. After that, the participants were asked to choose between two locations that replaced the snacks. The young people went with the location they remembered from the first part of the test over what food they thought tasted better. Therefore, the participants picked the “food” they remembered (or were familiar with) over what they actually thought tasted better.

During this experiment, the participants had their brains scanned. The scan found that the brain had more active communication with the hippocampus, which is in charge of memory.

The hippocampus, or the part of the brain that is associated with memory.

The hippocampus, or the part of the brain that is associated with memory.

This experiment is very interesting, however the fact that there were only 30 participants, and they were all around the same age, makes me wonder how true the conclusion is. Also, the study mentioned that the participants were hungry. Maybe the fact that they were hungry made them pick what was familiar to them because that’s what seems to be the most available to them.

If this study is on the right track, perhaps it could link to better dieting plans. Perhaps dieting is so hard for people because they want to eat what they are used to, not what they know is better for them. Maybe the way to a better diet starts with changing up your grocery list once in awhile, or picking something different off the menu at a restaurant.

This study is not the first of its kind, however. In a study done on chickadees in 1989 scientists discovered that chickadees’ hippocampi are also linked to food memory. In this study, chickadees with damaged hippocampi often forgot where they had stored their food. This study was one that began scientists’ curiosity between  the hippocampus and food memory/familiarity.

Another study done in 2008 linked the memory of food intake to the amount eaten in a day. In other words, a scientist observed what happened to participants who were ate at the same time each day and recorded what they ate, as opposed to those who ate at different times of the day and did not do anything to record their eating to their memory. It was found that those who committed their eating habits to memory and ate at the same time ate much less. When the hippocampus was exercised, the participants ate less. However, it was not mentioned how many people were used in this study, so it is hard to tell how accurate it is.

If this study is correct, it would make sense for people who are trying to lose weight to keep a journal of everything that they ate, as well as try to eat at the same time each day. If a journal is too much to keep up with, there is also apps such as the Lose It weight loss app, where people can record what food they have eaten and even find the calorie intake associated with it.

I encourage everyone that reads this blog to mix up what they eat this week, however hard it may be to find something new at the dining hall.

 

2 thoughts on “Familiarity over Tastiness: Why We Choose the same Foods

  1. Amanda Terese Vigil

    In a broad sense, many people have an aversion to change in the large and small sense. In you’re blog post you carefully analyzed the studies you utilized and summarized your points very well. In relation to your post I decided to look at reasons why people tend to be resistant of change. Upon researching this idea I found that there are a multitude of common reasons that make people shy away from change even when it can be as something as simple as trying something new at a restaurant. “Laziness, fear, desire to fit in, missing out, transaction costs, complacency, and nostalgia” are some of the major reasons that many people struggle with when making choices about whether or not to try something new. In terms of nostalgia, “studies show that most people tend to always prefer and continue to listen to the music that was most popular during their teen years “. Similarly, in terms of food, we know what we like and we can be afraid that if we try something new it will not be as good or measure up to what we are sure we like and when eating that food, one could have positive memories or association that make them not want to abandon it as their selection. Fear, is another large component that can inhibit people from attempting to switch things up. Fear is constantly on our minds no matter what and is extremely controlling, because “caution leads to survival and risk-taking entails uncertainty.” We feel that it is “better to stick with what we know than to risk failure, disappointment, or public embarrassment”. In terms of diets, that aspects can be a major obstacle in trying me diets because if you have used one that has worked well for you before and allows you to loose weight, you could be nervous that the effects will not be as rewarding if you change your routine.

    Citation:
    Cheng, Dave. “Why Do People Resist Change?Frequently Asked in.” Why Do People Resist Change? 9 Nov. 2014. Web. 3 Dec. 2015.

  2. Amy Rosenzweig

    I really liked reading this post. Not only did you provide an explanation of your evidence and analyzed it, but you also provided your own insight and kind of taught us a lesson at the end. I am definitely guilty of picking the same things to eat over and over again. For me it’s not because I’m scared to try something new, it’s just because I love the food that I love. I agree that it may be beneficial to mix up what you eat and try new things but as many of us know it tends to be a little difficult. I really enjoyed this post though and think you did a great job of researching and analyzing.

Comments are closed.